Lego Ideas

Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[1] It started in 2008 as an offshoot of the Japanese website Cuusoo.

Lego Ideas
Other namesLego Cuusoo (2008–2014)
Availability2008–present
Total sets30
Official website

Background

Lego Ideas was first introduced as an offshoot of the Japanese website Cuusoo, produced as a collaboration between that company and The Lego Group. Titled Lego Cuusoo, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product.[2] In 2014, the platform moved to Chaordix.[3]

Process
#17 is the Apollo 11 Saturn V rocket, and contains 1969 pieces, the same year as the first moon landing.

User submission phase

Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which would then make the project eligible for review. At first, projects would be kept on the Cuusoo/Ideas website for up to two years and then taken down if the project did not reach the 10,000 required votes of support. Lego Ideas later changed the threshold to include a minimum number of 100 votes in the first 60 days after submission or the project would expire, followed by a year to reach 1,000 votes, another six months to reach 5,000 votes and finally six months to reach the 10,000 supported votes.

Originally, project submissions were allowed to be about anything and had no limits on the size and style of project. After sets began to be rejected with stated reasons, Lego Ideas announced restrictions on content including the use of no new part molds, banning intellectual properties owned by competing toy companies, and adult content. Lego Ideas further restricted project submissions in June 2016 by limiting the size of the project to a maximum of 3,000 pieces, any project replicating a life-size weapon, and any project based on an intellectual property already produced as a set by Lego Ideas/Cuusoo.[4] Ideas further restricted submissions in 2017 by disallowing any projects based on third-party licenses already being produced by Lego, such as Star Wars and Harry Potter.[5]

All eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines of May, September, or January.

Review phase

Due to the increasing number of project submissions based on ideas that The Lego Group would reject, Lego Ideas has refined its submission standards over the years.

Since its inception, a number of sets that have reached the 10,000 vote threshold have been rejected during the review for various reasons. Some rejected sets have been based on specific intellectual properties were rejected due to the content matter presented. Any theme that relates to alcohol, sex, drugs, religious references, post-World War II warfare or based on a first-person shooter is deemed inappropriate for younger Lego fans.[1] IPs that have been rejected for this reason have been based on Firefly[6] and Shaun of the Dead.[7]

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro,[8] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise,[9] and a Sandcrawler set for the Ultimate Collector Series due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.[10]

In the first 2015 review, announced in October 2015, no projects were selected for the first time[11] as the many projects were rejected for various reasons. Many of these projects would not have met the revised submission standards issued in June 2016. On May 4th 2020, 26 ideas were put up for a single review, sets such as Green Hill Zone from Sonic Mania, Untitled Goose Game, Cherry Tree Lane from Mary Poppins, and even the Tesla Cybertruck.

Production phase

If the product is cleared for production, it is further developed by Lego set designers and the final model gets released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive ten copies of the final set, as well as a 1% royalty of the product's net sales and credit and bio in set materials as the Lego Ideas set creator.[2][12]

Sets

Currently 30 sets have been produced and 37 sets have been announced:

     Set based on an original idea
     Set based on an existing theme/license or intellectual property
Sets are listed in order of announcement. Bold line indicates when branding changed from Cuusoo to Ideas. Flags represent the creators country of origin.

Cuusoo/Ideas #Set #Project titleSet nameReleasedCreator name (username)ProjectNotes
#001 21100 Shinkai Expedition Shinkai 6500 Submarine February 17, 2011 (Japan) (at_guy) Link Only released in Japan.
#002 21101 Asteroid Exploration Spacecraft Hayabusa Hayabusa March 1, 2012 (Japan)
July 11, 2012 (international)		 Daisuke Okubo (daisuke)[13] Link First announced Cuusoo set to be internationally available.
#003 21102[14] Lego Minecraft Minecraft Micro World June 1, 2012 Mojang Link Based on the video game Minecraft.[15] First set to start a new Lego theme Lego Minecraft.
#004 21103 Back to the Future DeLorean Time Machine The DeLorean Time Machine August 1, 2013 Masashi Togami & Sakuretsu Link Based on the Back to the Future DeLorean time machine.[16]
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#005 21104 Mars Science Laboratory Curiosity Rover NASA Mars Science Laboratory Curiosity Rover January 1, 2014 Stephen Pakbaz (Perijove) Link Based on the NASA Mars Curiosity Rover.
#006 21108 Ghostbusters 30th Anniversary Ghostbusters Ecto-1 June 1, 2014 Brent Waller (BrentWaller) Link Based on the Ecto-1 from the Ghostbusters franchise. Second set to inspire a Lego theme from the set with a set based on the Ghostbusters' firehouse and one on the 2016 film.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#007 21109 Exo Suit August 1, 2014 Peter Reid (PeterReid) Link Influenced by the Classic Lego Space sets.
#008 21110 Female Minifigure Set Research Institute August 1, 2014 Ellen Kooijman (Alatariel) Link
#009 21301 Lego Bird Project Birds January 1, 2015 Tom Poulsom (DeTomaso) Link Includes models of a blue jay, robin, and hummingbird.
#010 21302 The Big Bang Theory August 1, 2015 Ellen Kooijman (Alatariel) Link Based on the TV series The Big Bang Theory.
Kooijman's second approved Ideas set.
#012[lower-alpha 1][17] 21303 WALL-E September 1, 2015 Angus MacLane (MacLane) Link Based on the Pixar film WALL-E, a film that MacLane worked on as the directing animator.
#011[17] 21304 Doctor Who and Companions Doctor Who December 1, 2015[18] Andrew Clark (AndrewClark2) Link Based on the BBC TV series Doctor Who.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#013[19] 21305 Labyrinth Marble Maze Maze April 1, 2016[20] Jason Allemann (JKBrickworks) Link A Labyrinth marble game puzzle built from Lego bricks.
#014[21] 21307[22] Caterham Super Seven Caterham Seven 620R[22] October 1, 2016[22] Carl Greatrix (bricktrix_Carl) Link Based on the classic British sports car.
#016[21] 21308 Brick-built Adventure Time figures Adventure Time December 26, 2016[23] Ludovic Piraud (aBetterMonkey) Link Based on the animated series Adventure Time.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#015[24] 21306 Beatles Yellow Submarine The Beatles Yellow Submarine November 1, 2016 Kevin Szeto (kevinszeto) Link Based on the Beatles' animated film Yellow Submarine.
#017[24] 21309 Apollo 11 Saturn V NASA Apollo Saturn V June 1, 2017 Felix Stiessen (saabfan)
Valérie Roche (whatsuptoday)		 Link Based on the rocket used for NASA's Apollo 11 moon mission, with the number of pieces matching the year the mission took place.
#018[25] 21310 Old Fishing Store September 1, 2017 Robert Bontenbal (RobenAnne)[26] Link
#019[27] 21312 Women of NASA November 1, 2017 Maia Weinstock (20tauri)[28] Link Based on accomplished women who have worked for NASA.
#022[29] 21311 Voltron - Defender of the Universe Voltron August 1, 2018 Leandro Tayag (len_d69)[30] Link Based on animated series Voltron.
#020[29] 21313 Ship In A Bottle, The Flagship Leviathan Ship in a Bottle February 1, 2018 Jacob Sadovich (JakeSadovich77)[31] Link A Ship in a bottle built from Lego bricks.
#021[32] 21314 Tron Legacy Light Cycle TRON: Legacy March 31, 2018 Tom & Drew (BrickBros UK)[33] Link Based on the vehicle that appears in the film Tron: Legacy.
#023[34] 21315 Pop-Up Book November 1, 2018 Jason Allemann (JKBrickworks)
Grant Davis (Grant_Davis_)[35]		 Link Based on the classic fairy tales, Little Red Riding Hood and Jack and the Beanstalk.
Allemann's second approved Ideas set.
#024[36] 21316 The Flintstones March 1, 2019 Andrew Clark (AndrewClark2)[37] Link Based on the Hanna-Barbera cartoon The Flintstones.
Clark's second approved Ideas set.
#026[36] 21318 Treehouse Tree House August 1, 2019 Kevin Feeser (KevinTreeHouse)[38] Link
#025[lower-alpha 2][40] 21317 Steamboat Willie April 1, 2019 Máté Szabó (szabomate90)[41] Link Based on the Walt Disney Studios short film Steamboat Willie.
#027[40] 21319 The Central Perk Coffee of Friends Central Perk September 1, 2019 Aymeric Fievet (Mric76)[42] Link Based on the TV series Friends.
#028[43] 21320 Dinosaurs Fossils Skeletons - Natural History Collection Dinosaur Fossils November 1, 2019 Jonathan Brunn (Mukkinn)[44] Link Includes fossil skeleton models of a Tyrannosaurus, Triceratops, and Pteranodon.
#029[45] 21321 International Space Station February 1, 2020 Christoph Ruge (XCLD)[46] Link Based on the International Space Station. Initially an Ideas project that did not pass review; won a fan vote among other rejected projects to become a set.
#030[47] 21322 The Pirate Bay Pirates of Barracuda Bay April 1, 2020 Pablo Sánchez Jiménez (Bricky–Brick)[48] Link The project was inspired by the classic Lego Pirates theme. The released set incorporated many design features from the 6285 Black Seas Barracuda pirate ship released in 1989, and can be built either as a pirate shipwreck on an island or the pirate ship due to its modular design.
[47] Playable Lego Piano Donny Chen (SleepyCow)[49] Link Initially qualified for the third review of 2018, but was not approved until the first review of 2019.
[47] 123 Sesame Street Ivan Guerrero (bulldoozer21)[50] Link Based on the Sesame Street children's television program.
[51] Medieval Blacksmith Clemens Fiedler (Namirob)[52] Link
[51] Winnie the Pooh Ben Alder (benlouisa)[53] Link Based on the Winnie-the-Pooh franchise.
[54] Typewriter Steve Guinness (Steve Guinness)[55] Link
[54] Seinfeld Brent Waller (BrentWaller)[56] Link Based on the TV Series Seinfeld.
Waller's second approved Ideas set.
[54] Home Alone McCallister's House Alex Storozhuk (adwind)[57] Link Based on the Home Alone franchise.
  1. Announced as Ideas #011 but released as Ideas #012. Was released before Ideas #011 (Doctor Who set) as it was under review prior to WALL-E but took longer gain approval.
  2. Initial production sets were printed as #024 despite being the 25th set. This is corrected in later issued sets.[39]

Promotional sets

In January 2018, Lego announced a competition to find the next gift with purchase set at Lego stores and shop-at-home.[58] With just over three weeks to submit an entry, the public voted for 10 days and then followed expert review before the winner was announced. The winner was Cosmic Rocket Ride! (Coin Operated) by mjsmiley.[59] It was released in May 2019 as set 40335, a Lego exclusive. It was branded with the Lego Ideas logo but was not released with an official Ideas series number.[60] Lego ran a second promotional set competition through Lego Ideas in the last quarter of 2019 for a vintage car set.[61]

References
  1. "Project Guidelines and House Rules". LEGO Ideas.
  2. Schlagwein, Daniel; Bjørn-Andersen, Niels (2014), "Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO" (PDF), Journal of the Association for Information Systems, 15 (11)
  3. "Unleashing Customer Innovation". 100% Open. Retrieved 21 February 2017.
  4. "Updates to LEGO Ideas Guidelines and TOS". Lego Ideas. June 21, 2016.
  5. "LEGO Ideas No Longer Accepting Projects Based on Third-Party Active Licenses". The Brick Fan. April 5, 2017.
  6. "Congratulations to the Firefly Serenity playset reaching 10,000 supporters! Here's our decision on fit with the LEGO brand". Lego Cuusoo (archived at the Internet Archive). 2012-05-07. Archived from the original on May 10, 2012.
  7. "LEGO CUUSOO: The Winchester – Shaun Of The Dead Rejected". smashing-bricks.com. 2012-04-27. Archived from the original on 2012-05-04.
  8. Sethisto, Sethisto (2012-06-04). "Lego Cuusoo Pony Project Canned". equestriadaily.com.
  9. Towell, Justin (December 21, 2012). "Legend of Zelda LEGO rejected at final stage". Games Radar. Retrieved 28 July 2013.
  10. Courtney, Tim (June 14, 2013). "Results of the Fall 2012 LEGO® Review". The Official LEGO CUUSOO Blog. LEGO CUUSOO. Archived from the original on 18 August 2013. Retrieved 27 July 2013.
  11. "First 2015 LEGO Review Results: A different kind of announcement". Lego Ideas. October 30, 2015.
  12. "LEGO IDEAS - Product Idea Guidelines". ideas.lego.com. Retrieved 2020-04-22.
  13. Pearlman, Robert Z. (2012-03-03). "LEGO launches spacecraft model chosen by fans". NBC News.
  14. The Lego Book. p. 228. ISBN 978-0-24131-422-7.
  15. Totilo, Stephen (2012-01-24). "There Will Be Official Minecraft Lego Sets". Kotaku.
  16. Rundle, Michael. "Lego To Make Official Back To The Future DeLorean After Fans' Vote". Huffpost Tech. Retrieved December 21, 2012.
  17. "LEGO Ideas Second 2014 Review Results: Announcing LEGO Ideas #011 and #012". LEGO Ideas.
  18. "Introducing LEGO® Ideas 21304 Doctor Who". LEGO Ideas. October 5, 2015.
  19. "Third 2014 LEGO Review Results: Announcing LEGO Ideas #013". Lego Ideas. May 28, 2015.
  20. "LEGO Systems Unveils Hundreds of New Building Sets to Spark Creative Play for Builders of All Ages and Interests". PR Newswire. February 11, 2016.
  21. "LEGO Ideas Second 2015 Review Results". Lego Ideas. March 11, 2016.
  22. "IDEAS 21307 Caterham Seven 620R". Euro Bricks. August 22, 2016.
  23. "LEGO Ideas Projects in Production: A Holiday Update". "ideas.lego.com". December 23, 2016.
  24. "LEGO Ideas Third 2015 Review Results". Lego Ideas. June 9, 2016.
  25. "LEGO Ideas First 2016 Review Results". Lego Ideas. October 6, 2016.
  26. "10K Club Interview: Meet Robert Bontenbal of Old Fishing Store". Lego Ideas. Retrieved 7 October 2018.
  27. "LEGO Ideas Second 2016 Review Results". Lego Ideas. February 28, 2017.
  28. "10K Club Interview: Meet Maia Weinstock of Women of NASA". Lego Ideas. Retrieved 7 October 2018.
  29. "LEGO Third 2016 Review Stage Winner Announced". The Brick Fan. August 3, 2017.
  30. "10K Club Interview: Meet Leandro Tayag of Voltron: Defender Of The Universe". Lego Ideas. Retrieved 7 October 2018.
  31. "10K Club Interview: Meet Jacob Sadovich of Ship In A Bottle, The Flagship Leviathan". Lego Ideas. Retrieved 7 October 2018.
  32. "LEGO Ideas First 2017 Review Results". Lego Ideas. November 28, 2017.
  33. "10K Club Interview: Meet Tom & Drew of Tron Legacy Light Cycle". Lego Ideas. Retrieved 7 October 2018.
  34. "LEGO Ideas Review Results". Brickset. May 31, 2018.
  35. "10K Club Interview: Meet Jason Allemann and Grant Davis of Pop-Up Book". Lego Ideas. Retrieved 7 October 2018.
  36. "LEGO Ideas First 2018 Review Results bring the names of the next LEGO Ideas sets". brothers-brick.com. October 4, 2018.
  37. "10K Club Interview: Meet Andrew Clark of The Flintstones". Lego Ideas. Retrieved 7 October 2018.
  38. "10K Club Interview: Meet Kevin Feeser of Treehouse". Lego Ideas. Retrieved 7 October 2018.
  39. "Gaffe on Steamboat Willie box". Brickset.com. March 18, 2019.
  40. "LEGO Ideas Second 2018 Review Results". Lego Ideas. Retrieved 18 February 2019.
  41. "10K Club Interview: Meet Máté Szabó of Steamboat Willie". Lego Ideas. Retrieved 18 February 2019.
  42. "10K Club Interview: Meet Aymeric Fievet of The Central Perk Coffee of Friends". Lego Ideas. Retrieved 18 February 2019.
  43. "LEGO Ideas Third 2018 Review Results". Lego Ideas. May 21, 2019.
  44. "10K Club Interview: Meet Jonathan Brunn of the Dinosaurs Fossils Skeletons". Lego Ideas. Retrieved May 21, 2019.
  45. "Extraordinary 10 Year Anniversary Fan Vote - Winner Revealed". Lego Ideas. June 4, 2019.
  46. "10K Club Interview: Meet Christoph Ruge of the International Space Station idea". Lego Ideas. Retrieved 6 October 2019.
  47. "LEGO Ideas First 2019 Review Results". Lego Ideas. September 26, 2019.
  48. "10K Club Interview: Meet Pablo Jiménez of The Pirate Bay". Lego Ideas. September 2, 2019.
  49. "10K Club Interview: Meet Donny Chen of the Playable LEGO Piano". Retrieved September 26, 2019.
  50. "10K Club Interview: Meet Ivan Guerrero of 123 Sesame Street". Retrieved September 26, 2019.
  51. "Ideas review results". Brickset. February 12, 2020.
  52. "10K Club Interview: Introducing Clemens Fiedler, Creator of the Medieval Blacksmith". Lego Ideas. December 30, 2019.
  53. "10K Club Interview: Introducing Ben Alder, Creator of Winnie the Pooh". Lego Ideas. December 23, 2019.
  55. "LEGO Ideas Third 2019 Review Results". Lego Ideas. June 23, 2019.
  56. "LEGO Ideas Third 2019 Review Results". Lego Ideas. June 23, 2019.
  57. "LEGO Ideas Third 2019 Review Results". Lego Ideas. June 23, 2019.
  58. "LEGO Moments in Space". LEGO Ideas. Retrieved 15 August 2019.
  59. "Cosmic Rocket Ride! (Coin Operated)". LEGO Ideas.
  60. "40335-1: Space Rocket Ride". Bricklink. Retrieved 15 August 2019.
  61. "LEGO Ideas Vintage Car Fan Vote Winner Announced". The Brick Fan. December 11, 2019.
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