Leafs By Snoop

Leafs By Snoop is a cannabis brand owned and promoted by rapper Snoop Dogg and produced by Canopy Growth Corporation.

History

Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1][2][3]

In June 2016, it was reported that Snoop Dogg was in a trademark dispute with Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada through Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[4] In February 2019, the Toronto Maple Leafs confirmed they had filed an intellectual property lawsuit.[5]

Description

Leafs by Snoop offers 8 products[6] :

  • Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush
  • Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man
  • High-CBD strain called 3D CBD

Flower is sold in eighth, quarter and 1-ounce packages.

The Atlantic noted that the carefully designed packaging by Pentagram has been designed "to make marijuana appeal to upscale consumers."[7]

See also

References
  1. Jessica Murphy in Ottawa (2016-06-23). "Snoop Dogg v Toronto Maple Leafs: legal fight looms over marijuana logo | World news". The Guardian. Retrieved 2017-05-03.
  2. "Snoop Dogg's new weed line: Leafs By Snoop marijuana". Thecannabist.co. 2015-11-10. Retrieved 2017-05-03.
  3. "Snoop Dogg Launches His Own Brand of Pot". Time.com. Retrieved 2017-05-03.
  4. Cecilia Keating, Does Leafs By Snoop Have A Future In Canada's Recreational Market?, Lift.co, 7 June 2018
  5. Glen Korstrom, Lawyers evaluate Toronto Maple Leafs’ dispute with Snoop Dogg’s cannabis brand, Vancourier.com, 6 February 2018
  6. Brian Koerber, Snoop Dogg launches his own weed brand called Leafs By Snoop, Mashable.com, 10 november 2015
  7. "Leafs by Snoop, Pentagram, and the Art of Marijuana Packaging". The Atlantic. Retrieved 2017-05-03.


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