Lasso (video sharing app)
Lasso is a short-video sharing app by Facebook.[1][2]
| Developer(s) | |
|---|---|
| Initial release | November 9, 2018 |
| Operating system | Android, iOS |
| Type | Video sharing and social media |
Lasso was launched on iOS and Android and is aimed at teenagers.[3] It is currently available only in the USA and Latin America.
Features
The application connects with Facebook, among other social media platform, and allows users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[4][5]
Competition
Lasso is directly competing with TikTok, a viral 15 second video app that merged with Musical.ly in August 2018.[6]
References
- "Facebook To Launch Instant Messaging Service". TechCrunch. AOL.
- "Facebook quietly launches a TikTok competitor app called Lasso". The Verve.
- "Facebook Goes After TikTok With the Debut of Lasso".
- "Facebook launches app to rival TikTok".
- "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok".
- Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.
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