Kerwin Frost

At 15, Kerwin began spending time with other fashion-obsessed kids along the so-called ‘clout corridor’, an area in Soho that stretches between Mercer and Howard Streets, and includes stores such as Supreme, VFiles, Off-White, NikeLab 21M, among others.[4] It was here that he met other likeminded friends, including Mike the Ruler, Luka Sabbat, and Austin Babbitt.[3] To make money to purchase clothes, Kerwin would wait for hours in the Supreme line the night before major drops, and would then resell the clothes at a premium to naïve New York tourists.[2] When he was 16, he interned at VFiles. During this time, he made the decision to be immerse himself in the fashion world, rather than be a fashion writer, something he had be contemplating.[3]

In 2015, Kerwin founded the Spaghetti Boys, an NYC-based art-content producers-DJ collective, alongside Ray Martinez. The two met in one of Harlem’s public housing developments where they were both living, and soon become friends at a local skate-spot.[5] Spaguetti Boys became well known for their work in New York creating art, design, and music. Describing the Spaghetti Boys apparel, Frost has said “We were kind of making the clothes for this suburban kid who had green spiked hair and listened to Green Day. But that kid didn't exist”.[2] In 2015, the Spaghetti Boys collective released fashion collaborations with Off-White, Heron Preston and Sprayground, which included tees and work shirts.[6] The capsule collection was launched at the Tokyo boutique NUBIAN.[7] In their Hypebeast Radio interview, the Spaghetti Boys claimed to have had complete creative control over the production and direction of the Spaguetti Boys x Sprayground backpack collaboration.[5] The Spaghetti Boys merchandise has been spotted on various celebrity figures, including Fear of God fashion designer Jerry Lorenzo, the Weeknd, Bella Hadid and others.[8] The Spaghetti Boys also hosted free all-ages parties at New York City venues such as Milk Studios and Overthrow Boxing Gym.[9] Honorary members of the Spaghetti Boys included Austin Babbitt and Sheck Wes, White Trash Tyler, among others.[5] In late 2018, the Spaghetti Boys disbanded and Frost began focusing on new projects.

In March 2019, Kerwin launched Season 1 of his self-produced and distributed talk show, Kerwin Frost Talks. In each episode he sits down for hours with A-list music and fashion celebrities – who also appear to be his friends – for organic conversations. Kerwin describes the episodes as “spoken-word biographies from the horse’s mouth.[10]” The interviews are shot for the most part directly in the guest’s house, which gives the viewer an intimate look into their life and home. The 12-episode Season 1 featured guests including ASAP Rocky, Lil Yachty, Dev Hynes, Luka Sabbat, Jeremy Scott, the Founders of Hood by Air, Tyler the Creator, Chief Keef among others. Kerwin kicked off Season 2 with a second interview with ASAP Rocky in January 2020, following his stint in a Swedish jail.

Kerwin has garnered attention for producing viral video content and securing unplanned interviews with recognized pop culture celebrities. In 2018, he worked with Kanye West to create three video content pieces for West: the West’s Wyoming listening party, his Kids See Ghosts listening party, and the Kardashian-Jenner-West Christmas Party. These documentary-come-cinema vérité videos are meant to be entertaining and feature Kerwin interviewing famous guests. In the Wyoming listening party video, footage includes Kerwin boarding a private jet, and interview attendees including Lil Yachty, 2 Chainz, and Pusha T. Frost’s interview-filled video at the Kardashian-Jenner-West Christmas party included Kerwin dressing up as Santa, and features stars including Kim Kardashian, Kanye West, Kris Jenner, Mason Disick, Paris Hilton, Kathy Griffin, among others.[11] Kerwin has also created and hosted a street trivia series for Cash App. From Los Angeles to New York, Frost interviewed people on the street surprising them with free money.

Kerwin is a street style influencer, famous for his thrifted avant-garde outfits, and being draped in the latest street-fashion and high-fashion styles.[12][3] He has been connected to popular street-wear brands including Palm Angels, Moncler, Off-White, Yeezy, and a multi-year partnership with Adidas.[13][14][15][16] He is a regualar fixture on the Fashion Week circuit.[3][17] Kerwin Frost donning a Hood by Air tent has been described as a classic embodiment of a 2019 street style trend known as ‘peak maximalism’.[18] Kerwin has featured in several lists of best of men’s street style in 2019, including by Cameron Dallas as best dressed during New York Fashion Week 2019, and nominated for Best in Fashion in the 11th Annual Shorty Awards.[19][20] At Paris Fashion Week 2019, he was featured in a Moncler x Craig Green coat that garnered significant attention.[3] Other notable Paris Fashion Week looks include donning a pair of Luar angel wings at the Kim Jones Pre-fall 2019 collection and Dior FY19 show, and wearing head-to-toe Yeezy outfits.[21][22] Other notable looks include Hood by Air’s double-sided cowboy bootsand he is frequently seen is oversized hats. Kerwin also has a notable collection of clown shoes, which he dons regularly.[23]

When asked to describe the roots of his personal style, Kerwin has said: “Most people in today’s time follow about five different cookie-cutter formats of style. I grew up thrifting because my family was poor, which opened up worlds of imagination. This doesn’t just apply to vintage—the diversity of thrift store options had me wearing a ski-boot or a scuba suit on a normal day. I grew up with the rule book in the garbage which gave me a lot of freedom to wear what I genuinely thought looked cool, not what was fed to me by popular media.”[23]

Kerwin is known for DJing fashion parties, including for brands Moncler, Palm Angels, and others. He is also known for DJing at celebrity events, notably the 2019 Kardashian-Jenner Christmas Party and the Weeknd’s Birthday Party.[24] In November, he was part of the lineup at Post Malone’s Posty Fest.[25]

• Mixes: In September 2018, Kerwin released Turn That Shit Off! (the mix) September 2018. The 90-minute mix features a range of genres and artists, from unreleased Sheck Wes to Portishead, to The Ramones and Azealia Banks. It also includes special guest drops from Lil Yachty, Virgil Abloh, Playboi Carti, Lil B and Jim Carrey.
• Music: Kerwin has worked with artists to craft original music, notably “Kerwin Frost Scratch That” by 10K Cash & Matt Ox.[26] The track turned into a viral dance on Tiktok with more than 2 million generated videos.[27]

Kerwin features in the Safdie Brother’s film Uncut Gems, as himself.[28]

In March 2019, Kerwin hosted the first Annual Kerwin Frost Film Festival in New York City. Seventeen films were shown over three days.[29] The festival featured a panel with film producers the Safdie Brothers, a Q&A session led by music video producer Cole Bennett, and an appearance by Robert Pattinson.[2]

In January 2020, Kerwin announced a long-term partnership with Adidas, which includes him designing clothing, sneakers and ad campaigns for the brand.[30]