KZRD

KZRD (93.9 FM) is a radio station broadcasting a Regional Mexican format.[1] Licensed to Dodge City, Kansas, United States, the station serves the SW Kansas area. The station is currently owned by Rocking M Media, LLC.[2]

KZRD
CityDodge City, Kansas
Broadcast areaSouth West Kansas
BrandingLa Mexicana 101.5 y 93.9
Frequency93.9 MHz
First air dateDecember 1997 (as KDGB)
FormatRegional Mexican
Power100,000 watts
HAAT246 meters (807 ft)
ClassC1
Facility ID13010
Transmitter coordinates37°55′56.00″N 100°19′2.00″W
Former call signsKDGB (1987–1998)
KRPH (1998–2001)
OwnerRocking M Media, LLC
Websitewww.swksradio.com/la-mexicana/

History

The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998 to KRPH, on June 26, 2001 to the current KZRD,[3] On June 29, 2001 the station was sold to Waitt Radio, on December 5, 2005 the station was sold to Nrg Media.[4]

On December 2, 2019 KZRD changed their format from hot adult contemporary to regional Mexican, branded as "La Mexicana", after the LMA with KMML 92.9 FM Cimarron ended.[5]

References
  1. "Station Information Profile". Arbitron. Summer 2009. Retrieved 2009-09-26.
  2. "KZRD Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  3. "KZRD Call Sign History". United States Federal Communications Commission, audio division. Retrieved 2009-09-26.
  4. "FCC Application". Federal Communications Commission. Missing or empty |url= (help)
  5. KZRD Flips to Regional Mexican Following End of KMML LMA Radioinsight - December 11, 2019
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