KUPI-FM

KUPI-FM is a commercial radio station located in Idaho Falls, Idaho, broadcasting on 99.1 FM. KUPI airs a country music format branded as "99 KUPI".

KUPI-FM
CityRexburg, Idaho
Broadcast areaIdaho Falls, Idaho
Branding99 KUPI
SloganIdaho's #1 Country
Frequency99.1 MHz
First air date1975
FormatCountry
ERP100,000 watts
HAAT176 meters
ClassC1
Facility ID64698
Former call signsKADQ (1975–1980)
KADQ-FM (1980–2006)
KSNA (2006–2011)
Former frequencies94.3 MHz (1975–2011)
OwnerSand Hill Media
WebcastListen Live
Website99kupi.com

History
For the history of KUPI on 99.1 FM in Idaho Falls prior to 2011, see KSNA.

KADQ signed on in 1975 at 94.3 MHz. It was owned by Ted Austin until his 1977 death;[1] his son sold the station three years later to Southwest Television Ltd., at the time owner of KZAZ-TV in Tucson, Arizona, for $240,000.[2] However, Ted Austin Jr. later reacquired the station, owning it and an Idaho Falls construction permit until its sale to present owner Sand Hill Media in 2001 for $1.2 million.[3]

KADQ became KSNA, a contemporary hit radio outlet known as Sunny 94.3, in 2006. In 2011, a large frequency shuffle involving dozens of stations swept the Mountain West. The 94.3 license was moved to 99.1 FM, and the existing 99.1 license was moved to 100.7. To keep the KUPI-FM country programming on 99.1, KSNA was relocated from one license at 94.3 to the other at 100.7, and the two stations also switched call signs.[4]

Previous logos

References
  1. "Radioman dies". South Idaho Press. Associated Press. December 28, 1977. p. 3. Retrieved March 6, 2020.
  2. "For the Record" (PDF). Broadcasting. January 5, 1981. p. 101. Retrieved March 6, 2020.
  3. "Changing Hands" (PDF). Broadcasting & Cable. August 20, 2001. p. 25. Retrieved March 6, 2020.
  4. Venta, Lance (March 21, 2011). "100.7 My-FM Debuts In Idaho Falls". RadioInsight. Retrieved March 6, 2020.


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