KSLG-FM

KSLG is a commercial Independent music and Alternative radio station in Ferndale, California, broadcasting to the Eureka, California, area on 93.1 FM. KSLG is branded as K-Slug, which refers to the banana slugs native to the region. Its parent company is Lost Coast Communications, Inc. with sister stations KHUM, KLGE and KWPT.[1]

KSLG-FM
CityFerndale, California
Broadcast areaEureka, California
BrandingK-Slug, Humboldt's New Music
SloganNew Bands, New Songs, New Sounds
Frequency93.1 MHz
First air dateMay 1, 2001 (on 94.1 MHz)
FormatAlternative rock
ERP50,000 watts
HAAT508 meters
ClassC
Facility ID71700
Transmitter coordinates40.7269°N 123.9739°W / 40.7269; -123.9739
Former frequencies94.1 MHz (2001-2014)
OwnerLost Coast Communications, Inc.
WebcastListen Live
Websitekslg.com

History

KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the FCC. Lost Coast Communications paid another radio operator, Eureka Broadcasting, US$70,000 to withdraw a bid for the 94.1 frequency, then had to secure investors to begin operating.[2]

In 2013 the station shifted from playing a mix of current and dated Modern rock to mostly new Independent music and Alternative with a majority of the playlist only dating back a few years. The playlist features some more recognizable artists, listener submissions, artists with smaller followings, non-singles, deep cuts and artists with little to no money behind them.

The station uses their website, Facebook and Twitter and Instagram as tools to connect with listeners in the Humboldt County area. They also actively use the airwaves and social networks for giveaways and contests.

References
  1. Lost Coast Communications launches documentary series on marijuana, Redwood Times, February 7, 2012, accessed 13 June 2013.
  2. K-SLUG hits airwaves, North Coast Journal, May 5, 2001, accessed 13 June 2013
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