KOSP

KOSP (92.9 FM, "92-9 The Beat") is a radio station broadcasting a Rhythmic CHR format. Licensed to Ozark, Missouri, United States, it serves the Springfield area. The station is currently owned by Mid-West Family Broadcasting.

KOSP
CityOzark, Missouri
Broadcast areaSpringfield, Missouri
Branding92-9 The Beat
SloganSpringfield's Hottest Hits
Frequency92.9 MHz
First air date1995
FormatMainstream Top 40
ERP50,000 watts
HAAT150 meters
ClassC2
Facility ID51100
Call sign meaningOzarks SPringfield
Former call signsKOMG (1995-2010)
OwnerMid-West Family Broadcasting
WebcastListen Live
Websitewww.929thebeat.com

Station History

The 92.9 frequency was originally the home of KOMG, which signed on with a Classic Country format in 1995. It was later known as Magic 92-9 as hot AC and then Mix 92-9. On September 13, 2010, KOMG swapped signals with sister station KOSP, which had an Adult Contemporary format billed as "Star 105.1." After the swap, KOSP was relaunched as "Star 92.9" but would later evolve to Classic Hits by 2011. On August 29, 2012 at 10AM, KOSP dropped their Classic Hits format for Rhythmic CHR as “92.9 The Beat." This puts KOSP in direct competition with KSPW, who started out as a Rhythmic when it flipped formats from AC in 2001.[1]

On October 20, 2014, KOSP began a new Morning Show called "Rich and McClain in the Morning." The slogan of the show is "Try something new," as they broadcast live from 6-10 am Monday through Friday. The show brings market vet and former morning host Dawn McClain who spent 12 years at KSPW with Richard Deaver Jr, who comes to KOSP from WPLJ in NYC where he was a member of the Todd Show in the Morning. He was the youngest full-time morning on-air personality in the New York City radio market. Deaver would leave the station a short time later, leaving McClain solo in mornings. In the time Rich and McClain was on the air they took the station from #9 to #1 in one book beating out Power, their main competition for the first time ever. [2]

On March 12, 2018, KOSP introduced “2 Chicks and a Mic”. The show is being promoted as the first all-female morning show in the Springfield market, hosted by Amber Nix and Lauren, the latter a holdover from the “Chris & Company” program.[3]

Station Lineup

  • Mornings: 2 Chicks & a Mic (Amber Nix & Lauren)
  • Middays: Mason on the Beat
  • Afternoons: Bailey
  • Nights: TK
  • Fridays: "Friday Night Beats" (10PM-12Mid)
  • Saturdays: The BEAT Top 10

References

  1. "92.9 KOSP Springfield Has A Beat" from Radioinsight.com (August 29, 2012)
  2. "KOSP To Debut New Morning Show" from All Access (October 20, 2014)
  3. “92.9 The Beat Springfield MO Launches New On-Air Lineup” from Radio Insight (March 13, 2018)


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