KMGE

KMGE (94.5 FM, "94-5 Mix FM") is a radio station licensed to serve Eugene, Oregon, United States. The station, which began broadcasting in 1962, is currently owned by McKenzie River Broadcasting. KMGE broadcasts an adult contemporary music format to the Eugene-Springfield, Oregon, area.[3]

For the airport in Marietta, Georgia, assigned ICAO code KMGE, see Dobbins Air Reserve Base.
KMGE
CityEugene, Oregon
Broadcast areaEugene-Springfield, Oregon
Branding94-5 Mix FM
SloganToday's Hits, Yesterday's Favorites
Frequency94.5 MHz
Translator(s)93.9 K230AD (Cottage Grove)
100.9 K265CZ (Oakridge)
First air dateJuly 30, 1962 (as KBMC)[1]
FormatAdult Contemporary
ERP49,000 watts (hor.)
21,000 watts (vert.)
HAAT396 meters (1299 feet)
ClassC1
Facility ID40885
Transmitter coordinates44°00′04″N 123°06′45″W
Call sign meaningK MaGic E (previous branding)
Former call signsKBMC (1962-1987)[2]
OwnerMcKenzie River Broadcasting Company, Inc.
Sister stationsKEUG, KKNU
WebcastListen Live
Website945mixfm.com

History

This station began broadcasting on July 30, 1962, with 3,400 watts of power on 94.5 MHz as KBMC under the ownership of Milan Corp.[1] KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc.[4] Good Shepherd aired a religious radio format.[4]

Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.[5]

In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell this station to McKenzie River Broadcasting Company, Inc. The deal was approved by the FCC on October 29, 1986, and the transaction was consummated on December 18, 1986.[6] The new owners had the Federal Communications Commission change the station's call letters to KMGE on January 6, 1987.[2]

In early 1987, KMGE launched with a very well-researched Adult Contemporary format branded as “Magic 94” which became "Magic 94.5" by 1999. The station was well-known for playing “Today’s Hits and Yesterday’s Favorites.”[7]

In 2008, KMGE rebranded as “94-5 Mix FM” with a slightly more upbeat Adult Contemporary presentation.

Awards and honors

KMGE was recognized by the Oregon Association of Broadcasters in 2001 as a runner-up for Best Commercial Spot Announcement-Radio and both winner and runner-up in the Best Commercial Promotional Campaign for a Client-Radio category.[8]

Translators

KMGE programming is also carried on multiple broadcast translator stations to extend or improve the coverage area of the station.

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
K230AD93.9Cottage Grove, Oregon250DFCC
K265CZ100.9Oakridge, Oregon120DFCC

References
  1. "Directory of AM and FM Radio stations in the U.S.". 1964 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc. 1964. p. B-126.
  2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. "Station Information Profile". Arbitron.
  4. "Directory of AM and FM Radio Stations in the U.S.". Broadcasting Yearbook 1973. Washington, D.C.: Broadcasting Publications, Inc. 1973. p. B-163.
  5. "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc. 1979. p. C-180.
  6. "Application Search Details (BALH-19860908GY)". FCC Media Bureau. December 18, 1986.
  7. Brickner, Sara (September 20, 2004). "Radio stations broadcast wide variety of sounds". Oregon Daily Emerald.
  8. "Business Beat Column". Eugene Register-Guard. October 4, 2001.
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