KEYT-TV

KEYT-TV first signed on the air on May 31, 1953, after obtaining a construction permit from the Federal Communications Commission (FCC) on November 13, 1952.[1] It was owned by the Santa Barbara Broadcasting & Television Corporation. Harry Butcher, who owned KIST (1340 AM), was a 14% owner of the new TV station.

During the 1950s, the station ran programming from all four TV networks: ABC, CBS, NBC and the DuMont Television Network.[2] Dumont discontinued operations in 1956. KEYT-TV lost its NBC affiliation in 1964 when KCOY in nearby Santa Maria signed on. KEYT-TV then shared CBS with KCOY until 1969, when the inclusion of San Luis Obispo County into the Santa Barbara–Santa Maria media market resulted in KEYT becoming exclusively affiliated with ABC. KCOY became the CBS affiliate, and KSBY in San Luis Obispo became the region's NBC affiliate. KEYT channel 3 has identified its local newscasts as KEY News since the 1980s.

Between March 2007 and September 2007, as the station transitioned to a high definition signal, KEYT-HD was initially unavailable to cable subscribers in the Central Coast due to a carriage dispute with the local cable companies. KEYT eventually reached an agreement with Cox Communications in Santa Barbara, Comcast in Santa Maria, and Charter Cable in San Luis Obispo to carry its HDTV signal. In 2012, Time Warner Cable in Ventura County began carrying the HDTV signal.

On September 7, 2012, News-Press & Gazette Company announced that it had entered into an agreement to purchase KEYT from Smith Media for $14.3 million.[3] The transaction was approved by the FC on November 6.[4] was completed on November 19, 2012.[5][6] Smith Media had owned KEYT since 1987.

On January 28, 2013, KEYT retired the longtime KEY News branding and, with the new owner's purchase, rebranded as NewsChannel 3. The branding is similar to now Palm Springs sister station, KESQ-TV. KEYT's newscasts and site now include a graphics package that is similar to all NPG stations and is operated by Internet Broadcasting.

On April 1, 2013, KEYT began broadcasting its news in high definition. Until that point, KEYT aired network and syndicated programming in HD but the newscasts were still in standard definition.

The station's digital signal is multiplexed:

KEYT-TV shut down its analog signal, over VHF channel 3, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 27.[8] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 3.

"My RTV" logo, used from 2009 to 2017

When KEYT acquired the MyNetworkTV affiliation in June 2006, it initially showed only MyNetworkTV programming, with a test pattern running outside of network programming hours.[9] By the fall of 2007, the station had managed to obtain syndication broadcast rights to Family Guy and South Park, and officially launched its second digital subchannel under the branding "MyNetworkTV Central Coast" in October 2007, replacing Los Angeles-based MyNetworkTV affiliate KCOP on all cable systems in the Central Coast region.

The subchannel initially ran a standard-definition simulcast of KEYT's primary channel outside of MyNetworkTV programming. On October 30, 2007, KEYT-DT2 added a secondary affiliation with the Luken Communications-owned Retro Television Network to RTV programming outside of MyNetworkTV prime time program slots.[10] The subchannel subsequently changed its branding to "My RTN" to coincide with the new affiliation, later changing to "My RTV" after the network modified its on-air acronym to "RTV", then finally "My Retro TV".

On April 18, 2017, the 3.2 subchannel dropped Retro TV because station management was unsure of it continuing as a going concern with a declining affiliate base, along with contractual restrictions on using it as an overflow channel for breaking news. (Before that date, it was the only "Big Three" network affiliate nationwide left still carrying the network as a subchannel). In the interim, the station relaunched KEYT-DT2 as News Now, airing simulcasts and rebroadcasts of newscasts from KEYT-TV and KKFX-CD, along with live rolling coverage of local political events, news coverage and other public affairs and local interest programming; the subchannel continues to carry MyNetworkTV programming in primetime.[11][12][13]

The News-Press & Gazette Company announced on October 10, 2018 that it would be converting KSBB-CD to ATSC 3.0 operations, airing News Now in that format, with its own ATSC 1.0 signal and programming being moved to a subchannel of KEYT-TV.[14]