Joe's Apartment

Joe's Apartment is a 1996 American musical-comedy film starring Jerry O'Connell and Megan Ward and the first film produced by MTV Films (then known as MTV Productions). The film was written and directed by John Payson, with computer-animated sequences supervised by Chris Wedge through Blue Sky Studios. It was the only MTV Films production not to be distributed by Paramount Pictures until the release of Eli, which was distributed by Netflix, but still had the involvement of Paramount.

Joe's Apartment
Theatrical release poster
Directed byJohn Payson
Produced byBonni Lee
Diana Phillips
Written byJohn Payson
Based onJoe's Apt.
by John Payson
Starring
Music byCarter Burwell
CinematographyPeter Deming
Edited byPeter Frank
Production
company
Distributed byWarner Bros.
Release date
  • July 26, 1996 (1996-07-26)
Running time
77 minutes
CountryUnited States
LanguageEnglish
Budget$13 million
Box office$4,619,014[1]

The main focus of the story is the fact that, unbeknownst to many humans, cockroaches can talk, but prefer not to, as humans "smush first and ask questions later". They also sing (as they do many times in the movie) and even have their own public-access television cable TV channel. Actors providing the roaches' voices included Billy West, Jim Turner, Rick Aviles (in his final film role before his death), and Dave Chappelle.

Plot

Penniless and straight out of the University of Iowa, Joe Grotowski (Jerry O'Connell) moves to New York needing an apartment and a job. With the fortuitous death of his mother, an artist named Walter Shit (Jim Turner) helps Joe to take over the last rent controlled apartment in a building slated for demolition. If Senator Dougherty (Robert Vaughn) can empty the building, he can make way for the prison he intends to build there, and uses thug Alberto Bianco (Don Ho) and his nephews, Vlad (Shiek Mahmud-Bey) and Jesus (Jim Sterling), to intimidate tenants.

Joe discovers he has twenty to thirty thousand roommates, all of them talking, singing cockroaches grateful that a slob has moved in. Led by Ralph (Billy West), the sentient, tune-savvy insects scare away the thugs in an act of enlightened self-interest that endears them to their human meal ticket. Tired of living on handouts from mom back in Iowa and after a series of dead-end jobs ruined by his well-intentioned six-legged roomies, Joe finds himself the unskilled drummer in Walter Shit's band. Hanging posters for SHIT, he encounters Senator Dougherty's daughter Lily (Megan Ward) promoting her own project, a community garden to occupy the vacant site surrounding Joe's building.

A gift to Lily while working on her garden is enough to woo her back to Joe's apartment, where the cockroaches break a promise to keep out of his business and a panicked Lily flees, only to discover the garden she'd worked on has been burned to the ground. During a fight with his roommates over his spoiled romantic evening, the building suffers the same fate as the garden. A mutual truce between our hapless and now homeless roommates leads the cockroaches to "call in favors from every roach, rat and pigeon in New York City" to try to make amends to Joe. Overnight, the roaches scour New York to gather materials to convert the entire area into a garden and take care of all the necessary paperwork to ensure harmony reigns over all.

Cast

Production

John Payson originally created the short film Joe's Apt. in 1992, which aired on MTV as filler in-between commercial breaks. Payson said he was inspired by a 1987 short film called Those Damn Roaches and the 1987 Japanese film Twilight of the Cockroaches, the latter crossing hand-drawn animation and live action. After the short received a CableACE Award, MTV executives were impressed enough to discuss producing a feature adaptation with Payson. In 1993, MTV made a deal with Geffen Pictures during development to produce films based on the network's properties and release them through Warner Bros.. While Joe's Apartment was put into production with a $13 million budget, a feature film adaptation of Beavis and Butt-Head was also put into development.[2][3]

Joe's Apartment was the first feature film Blue Sky Studios was involved in, having produced company logos and animated commercials before. Under Chris Wedge's supervision, Blue Sky produced computer-animated sequences of the cockroaches. However, the film also blended them with scenes of puppetry, real cockroaches, and stop-motion animation (including the TV roach porn). Executives at 20th Century Fox were impressed enough with Joe's Apartment to acquire Blue Sky, and eventually the studio became a feature-animation company.

Reception

Even with the enthusiastic billing as "MTV's first feature movie" and the support of the company, Joe's Apartment bombed when it opened on July 26, 1996. Opening to 1,512 theaters but earning a dismal $1.8 million, the film closed all screenings in the middle of August and finished with only $4.6 million. Warner sold distribution rights for later MTV Film productions back to MTV's parent company, Viacom, not long after.

Reviews were almost universally negative, mostly distaste at the blending of grimy gross-out gags and up-beat musical humor. Roger Ebert gave the film one star out of four, stating "Joe's Apartment would be a very bad comedy even without the roaches, but it would not be a disgusting one. No, wait: I take that back. Even without the roaches, we would still have the subplot involving the pink disinfectant urinal cakes."[4]

References
  1. Joe's Apartment at Box Office Mojo
  2. Andy Marx (1993-07-07). "Geffen and MTV pair on 'Apartment'". Variety. Retrieved 2015-11-08.
  3. "The Geffen Camp Heh-Hehs All the Way to the Bank - latimes". Articles.latimes.com. 1997-01-17. Retrieved 2015-11-08.
  4. Ebert, Roger (2 August 1996). "Film Review: "Joe's Apartment"". Chicago Sun-Times. Retrieved 11 June 2014.
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