Jag kommer

Christian Walz, producer and writer of "Jag kommer"

Maggio said to Uppsalatidningen that the writing process for "Jag kommer" was not emotional compared to the rest of the tracks of Satan i gatan.[1] She told Swedish newspaper Aftonbladet that she wanted to write a song about the beginning of a romantic relationship, since her previous tracks were mostly about breakups. She added that "Jag kommer" is about realizing "you are in love" as well as the "stress" behind it.[2] Maggio and Stefan Olsson wrote "Jag kommer" with its producer Christian Walz. Olsson played the bass and engineered the track with Walz, and the latter mixed it with Stefan Sundström. Erik Arvinder played the violin and Robert Vadadi the guitar with Olsson.[3]

Maggio and Walz created the synthesizer sound of the melody with software sampler Kontakt using compression technique side-chain.[4] To add distortion to the beat, Walz used the plug Decapitator by Soundtoys.[4] "Jag kommer" was released as a digital download on 11 February 2011 via Universal Music AB,[5][6] as the lead single from Maggio's third studio album, Satan i gatan.[7] It was later sent to Norway's contemporary hit radio on 21 February.[8] A remixed version by Swedish trio Mash Up International featuring artist Kakan was released on 23 December 2011.[9]

"Jag kommer" is a pop rock song with a length of three minutes and twenty-two seconds. Its composition consists of guitars, drums,[11] a distorted synthesizer melody and background vocals repeating the word "whoop".[4][12] During the hook, Maggio sings, "Ja, jag vet att hon är söt men håll tillbaka / För, jag kommer, jag kommer, jag är nästan där" (Yes, I know she is cute but hold back / because, I'm coming, I'm coming, I'm almost there).[12] When asked if the lyrics had a double entendre due to its hook, the singer said she preferred to be "suggestive", adding that "Jag kommer" was open to the listener's interpretation.[2][13] In other interviews, she has commented that the song's lyrics are ambiguous and that they could also simply mean "to be on the way to the person you love".[14][15] Maggio also said "Jag kommer" is the only happy love song she has written.[16] Maria Forsström of Metro had a different opinion, saying that Maggio sings about "going home tonight with someone instead of being alone".[17]

After its release, Swedish publications such as Aftonbladet and Sveriges Radio reported that "Jag kommer" was receiving plagiarism accusations by the public with The Strokes' "Reptilia" (2004).[18] Regarding these accusations, Maggio said that although the band's music served as inspiration for the song, she did not plagiarize "Reptilia", adding that "there are only eight white and five black keys on a piano, as long as you make something your way it's okay".[2] Some journalists, such as Ralph Bretzer of Arbetarbladet and Gaffa Sweden's Emanuel Videla, also noted similarities between "Jag kommer" and songs by The Strokes.[19][20] The staff of Popdust compared the track's composition with the music of bands Metric and The Strokes and its lyrical content with the songs of Robyn.[12] Other publications, such as Festivalrykten and Norran, said "Jag kommer" was a departure of Maggio's previous soul tracks due to her association with Walz.[21][22]

"Jag kommer" was well-received by critics. Eivind August Westad Stuen of Aftenposten called it a catchy single and the responsible of Maggio's general recognition.[23] Annah Björk of Expressen rated the song with four wasps and stated that listeners might be embarrassed with its straightforwardness.[24] Romerikes Blad's Kaja S. Knatten considered "Jag kommer" to be "more lively" than the rest of Satan i gatan, deeming its rhythm catchy.[25] Similarly, Fredrik Franzén of Gaffa Sweden described "Jag kommer" as lively and ecstatic,[16] and Emanuel Videla of the same publication called it an euphoric track that does not represent the themes of the album.[20] Øyvin Søraa of Oppland Arbeiderblad noted on the song elements of pop Swedish artists such as Ted Gärdestad, Harpo and Gyllene Tider, specially for its light composition and "good" hook.[26] Verdens Gang's Øynstein David Johansen rated it with five points and compared the track's composition with music of the 1960s and 1970s.[13] Leif Tore Lindø of Aftenbladet called it the best track of Satan i gatan.[27] The staff of Norwegian newspaper Dagbladet named "Jag kommer" the sixth best song by an international artist in 2011.[28]

On her review of Satan i gatan, Smålandsposten's Louice Petterson considered both "Jag kommer" and the title track "must-hear songs" from the album.[29] Joakim Johansson of Meny.nu said the lyrics were "sexually teasing".[30] Sydsvenskan's Anna Hellsten considered "Jag kommer" the best track from the album, calling it a "super stylish" song with "preppy" guitars and bright vocals.[31] Christopher Lembke of Hallandsposten said the track was an "already established pop gem".[32] Some critics commented on Maggio's association with Walz to write the song.[33] Lisa Appelqvist of Kristianstadsbladet opined that Maggio's collaboration with Walz was "a match made in heaven", especially in tracks such as "Jag kommer" and "Mitt hjärta blöder".[33] Per Strömbro of Norran commented that Maggio's shift from soul to rock was mostly evident on "Jag kommer", saying that her association with Walz turned out to be a brilliant choice.[22]

"Jag kommer" debuted at number 16 on Sweden's Sverigetopplistan during the week of 18 February 2011.[34] On the chart dated 6 May 2011, the song peaked at number one, with the other ten songs from Satan i gatan appearing on the list as well.[35] It stayed at the top the following edition.[36] "Jag kommer" spent 52 weeks on the Sverigetopplistan chart between 2011 and 2012.[37] It was certified seven times platinum by the Swedish Recording Industry Association (GLF), denoting 280,000 sales in that territory, and further became the most successful track of 2011 in the country.[38] "Jag kommer" also reached number 4 on the Realtones chart and spent 42 weeks on it.[39][40] It was Sveriges Radio P3's most-played song by a Swedish artist in 2011, with 250 plays,[41] and the second most-played in general, behind Adele's "Set Fire to the Rain".[42] "Jag kommer" was the most-streamed song on Spotify during 2011 in Sweden,[43] and the tenth best-selling track of the country in that year.[44] It was the ninth most-played song in Swedish radio during the second half of 2011 and the first half of 2012, with 52,534 plays.[45]

In Norway, "Jag kommer" entered the Topp 20 Singles chart at number 20 on the ninth week of 2011, becoming Maggio's second entry after "Måndagsbarn" in 2009. It re-entered the list five times, before reaching its peak position of 12 on its tenth and last week on the chart.[46] "Jag kommer" was certified double-platinum on 21 November 2011 by the International Federation of the Phonographic Industry of Norway, for selling 20,000 units in the country.[47] It was the second most played track of 2011 on the NRK P3 radio station,[48] and the twenty-ninth most streamed song of that year on Spotify in Norway.[49]

Robinovich directed the music video for "Jag kommer". It was released on YouTube on 11 April 2011[50] and two days later in Sweden and Norway.[2][51] It begins with a shot of Maggio removing hair from her palms with tweezers. Writing for Sveriges Radio, Kitty Jutbring opined this was related to the popular myth that one person "might get hair in their palms if they masturbate too much".[52] The next scene shows Maggio entering her bedroom and changing her clothes. In the following shots, she is depicted struggling to get out of her apartment, as the floor starts moving to the opposite direction she is walking every time she reaches the door.[50][52] Explaining the plot of the music video, she said that "I am stuck in an apartment that will not let me out, quite simply. I try to get to the exit [but] everything moves. You stand still, you slide backwards, it's the inclining Lustiga Huset".[53] Jutbring said she liked the video a compared it with a dream, "where you must do something but you never get there".[52] As of June 2020, it has received 3.9 million views on YouTube.[50]

Maggio performed "Jag kommer" at the Peace & Love festival in Borlänge, Sweden. Markus Larsson of Aftonbladet commented that the performance was the best of the repertoire and described the public's reception as a "collective orgasm".[54]

Digital download

1. "Jag kommer" - 3:24
2. "Jag kommer" (Instrumental) - 3:22

• Lead vocals – Veronica Maggio
• Producers – Christian Walz
• Music/Lyrics – Stefan Olsson, Christian Walz, Veronica Maggio
• Label: Universal Music

"I'm Coming"
Single by Tove Lo
from the album Sunshine Kitty: Paw Prints Edition
Released	20 March 2020
Format	Streaming
Recorded	2020
Studio	Spotify Studio (Stockholm, Sweden)
Genre	Synth-pop pop electropop
Length	3:17
Label	Universal
Songwriter(s)	Christian Walz Stefan Olsson Tove Lo Veronica Maggio
Producer(s)	Elvira Anderfjärd Gustav Weber Vernet
Tove Lo singles chronology
"Calling on Me" (2020) "I'm Coming" (2020) "Sadder Badder Cooler" (2020)

On 20 March 2020, Swedish singer Tove Lo released an English-language version of "Jag kommer", titled "I'm Coming", as part of Spotify's Studio It's Hits playlist.[56] It was included on Lo's reissue album "Sunshine Kitty: Paw Prints Edition" as the seventh single.