Italia 2

Italia 2 (pronounced Italia Due [iˈtaːlja ˈduːe]), formally called Mediaset Italia Due, is an Italian television channel, owned and operated by Mediaset. It was founded, and started to broadcast, in 2011.[2]

Italia 2
LaunchedJuly 4, 2011
Owned byMediaset
Picture format576i (SDTV)
Audience share0.13% (April 2019, Auditel[1])
SloganAdrenalina pura (Pure adrenaline)
CountryItaly
LanguageItalian
English
Broadcast areaItaly
Sister channel(s)Italia 1
WebsiteItalia 2
Availability
Terrestrial
DigitalChannel 120
Satellite
TivùsatChannel 16
Sky ItaliaChannel 175
Streaming media
Mediaset PlayItalia 2

Italia 2 currently broadcasts in Italian. It broadcasts at a national level and also serves to target Italian youth, aimed primarily at a male audience.[2]

History

Primordial history

On July 1, 2011, Italia 2 started broadcasting its launch spots.[3] On July 4, at 10pm CEST, it officially began broadcasting, with the first viewing of the film Dragonball Evolution.[3]

The peculiarity of the schedule of Italia 2 for the first year consisted in its division into "zones", where each of them has a thematic character; amongst these, worthy of note is the U-Zone, made by the channel's viewers through their amateur videos. The daytime programming of Sunday and Saturday is different from the other days of the week. The first night programs started at 10 pm, then at 9:30 pm, and finally at 9:10 pm, like all Mediaset channels, with TV series and television programs divided into theme evenings.

Later history

In 2012, Italia 2 started transmitting different races of the UEFA Europa League–until 2013, in partial simulcast with Italia 1 and Italia 1 HD free practice, qualifying and all of the Great Prizes of the world Championship and, from 2013 to 2018, free trials, qualifications and races of the world championships in Superbike, Superstock, Superstock 300 and the European Superstock 1000.[4]

As of September 2012, the schedule has been enhanced with the daily broadcast of the second edition of Sport Mediaset. In 2013, the historical program Superclassifica Show made a return on Italia 2, renamed Superclassifica 2.

On September 2, 2012, the channel was to be restyled, which should have been called Italia .2, but in fact, it never materialized despite Mediaset announcing it with some promos broadcast during the summer of 2012.[5]

As of January 2, 2019, Italia 2 is also available to be viewed on the Sky Italia platform at channel number 175.

Format

In the strategies of Mediaset, Italia 2 goes alongside La5, a channel aimed instead at a female audience. The schedule of the channel reflects this logic: it is composed of television series, films, cartoons, anime (some first-run), music, and sporting events, in addition to the revival of some of the TV programs of Italia 1, to which the network is affiliated. There are also some occasional internal productions.

Digital terrestrial frequencies

The spread of the channel began on digital terrestrial and originally on LCN 35 and, after a few weeks, also on the satellite platform Tivùsat, on Hotbird, frequency 11.013 MHz (later on 11.919 MHz, the historical frequency for Mediaset, where there is still).

As of February 28, 2019, the channel is also visible on LCNs 66 and 566.[6]

Directors
Name Period
Luca TiraboschiJuly 4, 2011–November 2, 2014
Marco CostaSince November 3, 2014

Audience share

The goal of the channel is to reach a 0.4% share on the total individuals and 0.55% on the commercial target.[7]

The maximum peak ratings achieved by the channel took place on October 14, 2012, during the Red Bull Stratos (which had an average audience of 867,000 viewers) with a share of 4.90% of the target individuals and 15.20% of the target men aged 15–34 years, with peaks of 1,856,000 viewers and the 19.4% share for the targeted audience.[8]

Programming

Current

Programming on Italia 2 currently includes the following:

Italian content
  • Brat camp
  • Born to Ride–E ti bastano 2 ruote (Born to Ride–And You Just Need 2 Wheels)
  • La casa degli assi (House of the Aces)
  • TGcom24
  • Meteo.it
  • Ciak News Speciale
  • Coming Soon

Sports

Imported content

Former

Italia 2 has broadcast certain programming previously. Such former programming includes:

Announcers

From 2011 to 2013 the official voice of the promotions of Italia 2 was by the dubber Paolo de Santis, while from 2014 it was by Gianluca Iacono. For short periods, they also dubbed the promo with Simone d'Andrea in 2015 and Luca Bottale in 2017.

References

Notes
  1. Since December 2, 2017.

Citations
  1. "Published data". Auditel.it (in Italian). Auditel. Retrieved June 24, 2019.
  2. "VIA MEDIASET ITALIA 2: THE NEW NETWORK OF DIGITAL TERRESTRIAL PROVIDER MEDIASET" (PDF). Mediaset.it (in Italian). Mediaset. July 4, 2011. Retrieved June 24, 2019.
  3. Conti, Andrea (June 30, 2011). "Pier Silvio Berlusconi: "We believe in Tgcom24"". tgcom24.mediaset.it (in Italian). Tgcom24. Retrieved June 24, 2019.
  4. Capasso, Gabrielle (March 21, 2012). "Europa League moves to Italia 2". Blogo.it (in Italian). Retrieved June 24, 2019.
  5. Heekeren, Matthias (July 23, 2012). "Restyling arriving for Italia 2". Ascolti TV (in Italian). Retrieved June 24, 2019.
  6. Redazione (February 21, 2019). "DTT. Mediaset bought channel 66 for one of its radios. Confirm the indiscretions. Is it going to RMC or 105?". Newslinet.it (in Italian). Planet s.r.l. Retrieved June 24, 2019.
  7. "» Dal 4 luglio arriva Italia 2 sul digitale terrestre, ecco alcuni dei programmi in onda Antonio Genna Blog". Retrieved August 5, 2019.
  8. Rossi, Simon (October 15, 2012). "1 million and 856 thousand spectators on Italia 2 during the launch of Felix Baumgartner". digital-news.it (in Italian). Digital-Sat. Retrieved June 24, 2019.
  9. Zocchi, Massimiliano (October 6, 2017). "Mediaset confirms you will see Formula E on Italia 1 and Italia 2". DDay.it (in Italian). Retrieved June 24, 2019.
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