Holland Herald

Holland Herald is the inflight magazine of the Dutch airline KLM. It is the oldest inflight magazine.[1][2]

History and profile

Holland Herald was first published on 21 January 1966.[3][4] In the first year the magazine was published bimonthly and black and white.[1][3] Next year its frequency was switched to monthly.[3][4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] As of 2019 Hearst is the publisher of the magazine.[1][7]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[8][9] The first 3D advertisement was published in the magazine.[10] It featured a beer brand, Heineken.[10]

References
  1. André Orban (3 February 2016). "Holland Herald, KLM's Inflight Magazine, Celebrates Golden Jubilee". Aviation24.be. Retrieved 12 July 2016.
  2. "Win-Win In In-Flight Magazines". Maxposure. 7 September 2015. Retrieved 12 July 2016.
  3. Frido Ogier (1 February 2016). "Holland Herald Turns 50". KLM. Retrieved 12 July 2016.
  4. "Holland Herald". Laureri Associates. Retrieved 12 July 2016.
  5. "Reach ABC1 Business & Leisure Travellers With the Holland Herald". getmemedia. Retrieved 12 July 2016.
  6. John Reynolds (25 September 2009). "Ink to publish Dutch airline in-flight magazine". Campaign. London. Retrieved 12 July 2016.
  7. "Holland Herald". Hearst Create. Retrieved 18 April 2019.
  8. "Cebu Pacific magazine among world's best". ABS CBN News. 10 May 2012. Retrieved 12 July 2016.
  9. Zach Dundas (29 July 2012). "World's 12 best airline magazines for 2012". CNN. Retrieved 12 July 2016.
  10. Dermot Davitt (16 August 2013). "Heineken creates innovative 3D advert for KLM's inflight magazine". The Moodie Report. Retrieved 12 July 2016.
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