High Fashion (song)

"High Fashion" is a song by American rapper Roddy Ricch, featuring production from American producer Mustard. The song was released on May 19, 2020 as the third single from Ricch's debut studio album Please Excuse Me for Being Antisocial (2020) and lead single from Mustard’s third album Perfect Ten (2019). It marks Ricch and Mustard's second collaboration, following the Grammy-nominated "Ballin'".

"High Fashion"
Single by Roddy Ricch featuring Mustard
from the album Please Excuse Me for Being Antisocial
ReleasedMay 19, 2020
Format
GenreWest Coast hip hop
Length3:40
Label
Songwriter(s)
Producer(s)
Roddy Ricch singles chronology
"Rockstar"
(2020)		 "High Fashion"
(2020)
Mustard singles chronology
"Bammer"
(2020)		 "High Fashion"
(2020)

A love song, "High Fashion" incorporates 90s R&B, with Ricch employing high-pitched vocals, which were compared to the work of Young Thug. The song simultaneously topped four Billboard airplay charts: R&B/Hip-Hop Airplay, Rap Airplay, Rhythmic Songs and the Mainstream R&B/Hip-Hop chart. 

Composition

"High Fashion" is a piano-driven West Coast hip hop song influenced by 90s R&B.[1][2] According to NME, it is "a loating thug-love song" that comprises "tranquiliser-like" piano chords, which "float atop lofty 808s and snare."[3] Lyric-wise, Ricch "devotes his lyrics to a fashionable love interest that has held him down both in the streets and in bed. Roddy chooses to spoil his lover while serenading her with memorable hook and witty verses".[4] As noted by Billboard's Heran Mamo, Ricch "raps about his girl's favorite designers that he uniquely abbreviates while name-dropping other brands throughout the track".[5]

Critical reception

In NME, Kyann-Sian Williams opined that Mustard's production "will put you under a spell", while Ricch's high-pitched vocal "works a charm" on the song.[3] Josh Svetz of HipHopDX noticed that the song features "2010s trap love song vibe and an instantly recitable hook" that "soundtracks the slow and sensual grind session at the club, while not losing radio-friendly appeal." Svetz further commented that Ricch "hits the notes only Young Thug would dare try, yet never comes off as biting Jeffrey's signature style."[6] In Pitchfork, Pierre Alphonse also compared it to Young Thug's work "so egregious that it probably could have been generated by an AI, but he sings his heart out."[2]

Chart performance

"Fashion" marked Roddy Ricch's third number-one on Billboard's Rap Airplay, Rhythmic Songs and Mainstream R&B/Hip-Hop charts, topping those charts simultaneously on June 13, 2020. It followed "The Box", and another Mustard collaboration, 2019's "Ballin'". On the R&B/Hip-Hop Airplay chart, it became his second leader, after "The Box", while it marked Mustard's third consecutive Rhythmic number-one, following "Ballin'" and "Pure Water".[7]

Music video

On May 7, 2020, Ricch teased the song's video, tweeting "who wanna be in the high fashion video?".[8]

Personnel

Credits adapted from Tidal.[9]

  • GYLTTRYP – producer
  • Dijon McFarlane – producer, featured artist, writer
  • Curtis "Sircut" Bye – assistant engineer
  • Zachary Acosta – assistant engineer
  • Nicolas De Porcel – masterer
  • Cyrus "NOIS" Taghipour – mixer
  • Derek "MixedByAli" Ali – mixer
  • Chris Dennis – recorded by
  • Roddy Ricch – vocals, writer
  • Shahrukh Zaman Khan – writer

Charts
Chart (2020) Peak
position
Australia (ARIA)[10] 87
Canada (Canadian Hot 100)[11] 30
Ireland (IRMA)[12] 48
Netherlands (Single Top 100)[13] 91
Sweden Heatseeker (Sverigetopplistan)[14] 7
UK Singles (Official Charts Company)[15] 45
US Billboard Hot 100[16] 20
US Hot R&B/Hip-Hop Songs (Billboard)[17] 12
US Rhythmic (Billboard)[18] 1

Certifications
Region CertificationCertified units/sales
United States (RIAA)[19] Platinum 1,000,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

References
  1. Thomas, Fred. "Please Excuse Me for Being AntiSocial – Roddy Ricch". AllMusic. Retrieved March 5, 2020.
  2. Pierre, Alphonse (December 12, 2019). "Roddy Ricch: Please Excuse Me For Being Antisocial". Pitchfork. Retrieved December 16, 2019.
  3. Williams, Kyann-Sian (December 5, 2019). "Roddy Ricch – 'Please Excuse Me For Being Antisocial' review: Atlanta rapper exists in his own lane". NME. Retrieved December 16, 2019.
  4. Jahmal, Karlton (December 8, 2019). "Roddy Ricch & Mustard Like A Lady With "High Fashion"". HotNewHipHop. Retrieved June 17, 2020.
  5. Mamo, Heran (January 9, 2020). "Here Are the Lyrics to Roddy Ricch's 'High Fashion,' Feat. Mustard". Billboard. Retrieved June 17, 2020.
  6. Svetz, Josh (December 26, 2019). "Review: Roddy Ricch Justifies The Hype On 'Please Excuse Me For Being Antisocial'". HipHopDX. Retrieved March 15, 2020.
  7. Anderson, Trevor (June 11, 2020). "Roddy Ricch & Mustard's 'High Fashion' Caps Four Airplay Charts". Billboard. Retrieved June 17, 2020.
  8. Roddy Ricch (May 7, 2020). "who wanna be in the high fashion video?". Retrieved June 17, 2020 – via Twitter.
  9. "Credits / Please Excuse Me For Being Antisocial / Roddy Ricch – TIDAL". Tidal. Retrieved June 13, 2020.
  10. "ARIA Chart Watch #563". auspOp. February 8, 2020. Retrieved June 13, 2020.
  11. "Roddy Ricch Chart History (Canadian Hot 100)". Billboard. Retrieved June 13, 2020.
  12. "Irish-charts.com – Discography Roddy Ricch". Irish Singles Chart. Retrieved June 13, 2020.
  13. "Dutchcharts.nl – Roddy Ricch feat. Mustard – High Fashion" (in Dutch). Single Top 100. Retrieved June 13, 2020.
  14. "Veckolista Heatseeker, vecka 7". Sverigetopplistan. Retrieved June 13, 2020.
  15. "Official Singles Chart Top 100". Official Charts Company. Retrieved June 13, 2020.
  16. "Roddy Ricch Chart History (Hot 100)". Billboard. Retrieved June 13, 2020.
  17. "Roddy Ricch Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 17, 2020.
  18. "Roddy Ricch Chart History (Rhythmic)". Billboard. Retrieved June 16, 2020.
  19. "American single certifications – Roddy Ricch – High Fashion". Recording Industry Association of America. Retrieved June 13, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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