Heart UK

Heart UK (formerly Heart Extra) is a national digital radio station owned and operated by Global as a spin-off from Heart, and broadcast from studios at Leicester Square in London.

Heart UK
Broadcast areaUnited Kingdom
BrandingThis is Heart
SloganTurn up the feel good
FrequencyDAB+: Digital One
First air date29 February 2016 (2016-02-29)
FormatHot AC
Language(s)English
OwnerGlobal
Sister stations
Websitewww.heart.co.uk/digital/

On 2 February 2016, Global announced that the station would launch as Heart extra on national DAB on 29 February.[1][2] As Heart Extra, the station broadcast a presenter-free music sequence from 10am-4pm on weekdays, and simulcast Heart London programming outside this time.[3]

On 14 March 2017, Heart Extra was removed from the Sky and Virgin Media TV platforms in favour of new sibling Heart 80s.[4][5] Heart Extra continued to broadcast on DAB and online as before. Global closed Heart Extra on 12 March 2020, and replaced it with a full-time 'Heart UK' national feed.[6]

Heart Extra Xmas

Heart Extra was re-branded as Heart Extra Xmas, a pop-up Christmas music service with the slogan 'Turn up the festive feel good!', during November and December 2016. The pop-up festive offering was Global's successor to the prior Smooth Christmas service. Heart Extra Xmas ran again at the end of 2017. Heart Extra Xmas was relaunched again for 2018, this time running between 3 November until midnight on 26 December 2018.[7] Heart Extra Xmas relaunched for 2019 on 1 November 2019.[8][9]

References

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