Heal the Bay

Heal the Bay is a U.S. environmental advocacy group of activists based in Santa Monica, California. The focus is protecting Santa Monica Bay, Los Angeles County, Calfifornia, a region of the Pacific coast encompassed by Malibu's Point Dume on the north and Point Vicente on Palos Verdes Peninsula in the south. In broader terms, it also supports efforts to preserve and protect all Southern California coastal waters and watersheds.

Map of Santa Monica Bay
Heal the Bay
Founded1985
Type501(c)(3)
FocusProtecting the Santa Monica Bay, the California coastline and the surrounding watersheds.
Location
Methodenvironmental advocacy, Research and Education
Websitehttp://www.healthebay.org

Heal the Bay is a 501(c)(3) non-profit organization with full-time paid staff members and volunteers. Heal the Bay works with a number of partners, including CHEVRON, EDISON, SEMPRA (Southern California Gas Company) and Friends of Ballona Wetlands, in pursuing its goals.

History

Heal the Bay was founded in 1985 by a group of citizens led by environmental activist Dorothy Green.[1] Mark Gold became the president of the organization in 2006 and held the position until 2012.[2] The current president and CEO is Shelley Luce, who took the post in April 2017.[3] The organization has become a prominent advocate for the environment in California,[2] and is particularly known for its annual report card ratings of the water quality at beaches along the Pacific coast.[1] It was also active in advocating for restrictions on plastic bags in California.[4]

Work

Heal the Bay supports public health and education outreach programs as well as sponsoring beach cleanup programs such as Coastal Cleanup Day, Adopt-a-Beach and Suits on the Sand in Los Angeles County, California. It operates Heal the Bay Aquarium, which was previously named the Santa Monica Pier Aquarium and formerly known as the Ocean Discovery Center and was operated by UCLA until 2003.[5]

In 2003, then-California Assemblywoman Fran Pavley authored legislation that required the state to develop an environment-based curriculum to be offered to all California public schools. The bill (AB 1548 of 2003) was sponsored by Heal the Bay and was signed into law by then-Governor Gray Davis. The program it set in motion came to be known as the Education and the Environment Initiative (EEI).

Heal the Bay publishes an annual Beach Report Card, which grades the water quality at popular beaches up and down the West Coast of the United States. It also produces weekly and daily beach water quality grades online at beachreportcard.org and river quality grades at the River Report Card.

Recent accomplishments include leading grassroots movements to pass plastic reduction policies like Straws-On-Request and Prop 67. Heal the Bay also launched an advocacy campaign to pass Measure W and fund the Safe, Clean Water Program.

See also

References
  1. Elaine Woo, "Environmentalist began Heal the Bay", Los Angeles Times, October 14, 2008.
  2. Tony Barboza, "Mark Gold to step down as president of Heal the Bay", Los Angeles Times, January 10, 2012.
  3. "Dr. Shelley Luce Appointed CEO of Heal the Bay", Heal the Bay, April 26, 2017.
  4. Wendy Koch, "California's plastic bag ban spurs mockumentary", USA Today, August 25, 2010.
  5. Mitch James, "Heal The Bay’s Santa Monica Pier Aquarium Turns 10 Years Old", Santa Monica Mirror, March 1, 2003.
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