Goya Foods

Goya Foods, Inc., is an American producer of a brand of foods sold in the United States and many Hispanic countries.[1] It has facilities in different parts of the United States, Puerto Rico, the Dominican Republic and Spain. It is also a third-generation family-owned business[2]headquartered in Secaucus, New Jersey, USA.[3]

Goya Foods, Inc.
Private
IndustryFood industry
GenreSpanish and Latin American
Founded1936 (1936) in New York City, New York, United States
Founders
  • Prudencio Unanue Ortiz
  • Carolina Casal
Headquarters350 County Road,
Jersey City, New Jersey
,
United States
Area served
United States
Key people
Robert (Bob) Unanue, (CEO)
Revenue$1.5 Billion
Number of employees
4,000
Websitegoya.com

History
Don Prudencio Unanue and wife[4]

Goya was founded in 1936, by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain. Unanue emigrated to Puerto Rico, where he met and married Carolina Casal (1890–1984) also a Spanish immigrant and they later moved to New York City.[5][6] Prudencio purchased the "Goya" name from a Moroccan sardine company because he believed that his last name was too difficult to pronounce for American customers and also liked the association to Spanish artist Francisco Goya.[7] [8] The company was initially set up as a small store in the Financial District of Manhattan, importing authentic Spanish foods like olives and olive oil which tailored to the growing Hispanic population in New York City. Driven by a rapid growing Hispanic community, not only in New York, but in the United States, Goya extended its product line and facilities in order to supply their growing consumer base which demands high quality, authentic, and affordable Latin food products. In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market. In 1958, the company relocated to Brooklyn and later in 1974 to New Jersey, where it currently holds its headquarters.

Description

Goya manufactures and distributes products from the Spanish, Puerto Rican, Caribbean, Mexican, Cuban and Central and South American cuisine. Their products are sold in stores and supermarket chains throughout the United States, Puerto Rico, and international markets. In 2006, Forbes ranked Goya 355th on its list of the largest private companies in the United States,[9][10]

From 2014-2016, it opened five new facilities including manufacturing and distribution centers located in New Jersey, Texas, California, and Georgia to meet rising consumer demand. Currently, Goya Foods is headquartered in Secaucus, New Jersey. The current headquarters is on a 40-acre (16 ha) lot in western Jersey City, New Jersey.[11] Goya operates a manufacturing facility in San Cristóbal, Dominican Republic, and a distribution center in Bayamón, Puerto Rico.


Goya truck in Houston, Texas


Products
Goya food products

Goya's products can be classified into 16 categories, including beverages, meat and seafood, beans, flour, seasonings, and snacks.

Corporate affairs

Some of Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispanic Leadership Institute. Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.

In 2005, Goya launched a 10 year strategic plan and invested $500 million in order to grow their consumer base and strengthen the brand globally.[1]

In 2011, Goya was honored by President Barack Obama for its commitment and continued success to the Hispanic community, the only company to ever be honored by the President.[1]

In 2018, Goya was ranked #2 as a leading U.S. food brand for its social influence and community support, according to TotalSocial rankings.[1]

Goya Gives

"Goya Gives" is a program to support various charities, scholarships, and events, and includes donations of products to food shelters and food banks during times of crisis, such as Hurricane Maria in Puerto Rico.[12] In March and April 2020, in response to the Coronavirus Pandemic, Goya donated food and face masks in the United States.[13]

From June 1, 2017 until June 30, 2018 Goya partnered with Feeding America to launch the 'Can Do' Campaign as part of the Goya Gives program in order to help feed families in need and end hunger in the United States. Throughout the year, different product promotions were featured in order for consumers to purchase and contribute to the overall donation. In total, over 1.5 million pounds of food, which equals to about 1.25 million meals, were donated.

MyPlate/Mi Plato Campaign and Low Salt Initiative

In 2012, the company joined Michelle Obama's 'My Plate' healthy eating initiative and Mayor Michael Bloomberg's Low Salt Initiative.

See also

References
  1. "History - Our Company | Goya Foods". www.goya.com. Retrieved 2020-05-24.
  2. Goya.com About us
  3. http://www.northjersey.com/news/goya-opens-new-headquarters-built-with-help-of-new-jersey-tax-break-1.1321234
  4. "History - Our Company | Goya Foods". www.goya.com. Retrieved 2020-06-15.
  5. "Advertising, Marketing, and Commercial Imagery Collections". Americanhistory.si.edu. Archived from the original on 2012-06-26. Retrieved 2013-08-16.
  6. "Our Company - Goya Foods". www.goya.com. Retrieved 30 May 2017.
  7. Carlyle, Erin. "How Goya Became One Of America's Fastest-Growing Food Companies". Forbes. Retrieved 2020-05-24.
  8. Carolina Gonzalez (June 8, 2011). "Goya brand has been woven into the city's Latino DNA". New York Daily News. Retrieved June 16, 2011.
  9. "The Largest Private Companies". Forbes.com. 2006-11-14. Retrieved 2013-08-16.
  10. Lollis, Barbara De (2008-03-24). "CEO Profile: At Goya, it's all in la familia". Usatoday.Com. Retrieved 2013-08-16.
  11. T, Terrence (2015-04-29). "A 'great Goya day' at opening of new HQ in Jersey City". nj.com. Retrieved 2019-04-23.
  12. "GOYA Foods donates 1 million pounds of food to those impacted by Hurricane Maria". WTNH.com. 2018-05-29. Retrieved 2020-05-25.
  13. "Goya Foods | Authentic Latino Food & Recipes". www.goya.com. Retrieved 2020-05-25.
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