Gennady Zyuganov

The results of the second round of the 1996 elections. Red highlighted regions where Zyuganov won

Zyuganov entered the 1996 presidential election, as the standard-bearer of the Russian Communist Party. Co-opting Russian nationalism, he attacked the infiltration of Western ideals into Russian society and portrayed Russia as a great nation that had been dismantled from within by traitors in cahoots with Western capitalists, who sought the dissolution of Soviet power to exploit Russia's boundless resources.

Hungarian-American billionaire George Soros, along with Russian oligarchs such as Boris Berezovsky, Vladimir Gusinsky, Mikhail Khodorkovsky, Anatoly Chubais, and others feared a Communist resurgence in Russia while witnessing Zyuganov present himself as a kinder, gentler Communist while attending the World Economic Forum at Davos in 1996. Chubais recalled, stating "I saw many of my good friends, presidents of major American companies, European companies, who were simply dancing around Zyuganov, trying to catch his eye, peering at him. These were the world's most powerful businessmen, with world famous names, who with their entire appearance demonstrated that they were seeking support of the future president of Russia, because it was clear to everyone that Zyuganov was going to be the future president of Russia, and now they needed to build a relationship with him. So, this shook me up!" The oligarchs set aside their differences and held several private meetings in Davos hotel rooms, where they strategized over how to defeat the perceived Zyuganov threat. The result was the "Davos pact", an agreement between Chubais and the oligarchs that he would lead an anti-Communist campaign against Zuyganov, that they agreed to fund. The subsequent months saw a massive media offensive as "money poured into advertising campaigns, into regional tours, into bribing journalists", all supported by the oligarchs who owned the major media. Yeltsin's subsequent victory in that election can be traced back to the events that took place in Davos between Chubais and those Russian oligarchs.[3]

In the election on 16 June, Zyuganov finished second with 32%, trailing only Yeltsin, who captured 35%. Zyuganov prepared for the 3 July runoff election with confidence. He ran a campaign focusing on the president's ill health and pledged to return Russia to its Soviet days of glory. Yeltsin, however, relentlessly exploited his advantages of incumbency, patronage, and financial backing. Yeltsin gained from the elimination of the many smaller parties, as well as the support of Alexander Lebed, and eventually won the two-man showdown by 53.8% against 40.7%.

It has been alleged that Yeltsin may not have legitimately won the 1996 presidential election, but instead employed electoral fraud. Some results, largely from Russia's ethnic republics of Tatarstan, Dagestan and Bashkortostan, showed highly unlikely changes in voting patterns between the two rounds of voting.[4][5] At a meeting with opposition leaders in 2012, then-president Dmitri Medvedev was reported to have said, "There is hardly any doubt who won [that race]. It was not Boris Nikolaevich Yeltsin."[6]

Political observers suggested that Zyuganov was still a force to be reckoned with in Russian politics, and that his next task would be to remake the communists into a strong opposition. But after the December 1999 parliamentary elections, the number of Communist seats in the Duma was reduced. Communist support started to decline, given the widespread electoral support at the time for the government's invasion of Chechnya in September 1999 and the popularity of Yeltsin's new prime minister, Vladimir Putin, who was widely seen as the ailing Yeltsin's heir apparent.

Zyuganov placed a distant second behind Vladimir Putin in the March 2000 presidential election.

Vladimir Putin and Zyuganov

Dmitry Medvedev and Zyuganov

Zyuganov has additionally served as the Chairman of the Union of Communist Parties – Communist Party of the Soviet Union (UCP-CPSU) since 2001, replacing Oleg Shenin.

In November 2001, In an open letter to Putin ahead of the summit between the US and Russian presidents in the United States, Zyuganov said that Russia was betraying its national interests. "It is blindly following US policy which has been characterized recently by open aggression". Zyuganov criticized Putin for his decision the previous month to close a Cuban listening post that eavesdropped on US communications and a key naval base in Vietnam, as well as Russian support for Washington using bases in former Soviet Uzbekistan and Tajikistan for its Afghan strikes. "Russia's national state and national interests may be betrayed" at the upcoming summit between Putin and US President George W. Bush, Zyuganov warned.[7]

In 2004, Zyuganov declined to run against Putin, who secured a landslide reelection victory.

In October 2005, Zyuganov indicated that he would run for president in 2008, making him the second person to enter the race for the Kremlin following former Prime Minister Mikhail Kasyanov. According to one report, Zyuganov pledged to quadruple pensions and state salaries, should he be elected.[8]

In the presidential election on 2 March 2008, Zyuganov garnered 17.76% of the vote and came in second to Medvedev's 70.23%.[9]

On Zyuganov's 65th birthday in June 2009, Prime Minister Vladimir Putin presented him with a copy of the first Soviet edition of the Communist Manifesto.[10] On the occasion of Soviet leader Joseph Stalin's birthday on 21 December 2010, Zyuganov called for the re-Stalinization of Russian society in an open letter to President Medvedev.[11]

After Putin's annual address to parliament on 20 April 2011, Zyuganov criticised it as inadequate in dealing with Russia's economic decline and warned that, "If the [parliamentary and presidential] elections are as dirty as before, the situation will develop along the North African scenario."[12] Zyuganov denounced election irregularities in the Russian legislative election of 2011 but also expressed his opposition to the organizers of the mass demonstrations of December 2011 who he viewed as liberals who exploited unrest. The communist party played only a minor role in the protests, with one of its speakers, who called for restoration of Soviet power, being booed off the stage. Party rallies on 18 December 2011, in protest of election irregularities in Moscow and St. Petersburg were attended by only a few thousand, mostly elderly, party supporters. According to The New York Times, it is questionable that Zyuganov, due to his age and association with Soviet policies, will be able to capitalize on the opportunity presented by popular disgust with the Putin regime, or mobilize mass popular support for his party.[13]

Zyuganov is a harsh critic of President Vladimir Putin, but states that his recipes for Russia's future are true to his Soviet roots. Zyuganov hopes to renationalise all major industries and he believes the USSR was "the most humane state in human history".[14] On 29 November 2008, in his speech before the 13th Party Congress, Zyuganov made these remarks about the state that Russia under Putin was in:

Objectively, Russia's position remains complicated, not to say dismal. The population is dying out. Thanks to the "heroic efforts" of the Yeltsinites the country has lost 5 out of the 22 million square kilometers of its historical territory. Russia has lost half of its production capacity and has yet to reach the 1990 level of output. Our country is facing three mortal dangers: de-industrialization, de-population and mental debilitation. The ruling group has neither notable successes to boast of, nor a clear plan of action. All its activities are geared to a single goal: to stay in power at all costs. Until recently it has been able to keep in power due to the "windfall" high world prices for energy. Its social support rests on the notorious "vertical power structure" which is another way of saying intimidation and blackmail of the broad social strata and the handouts that power chips off the oil and gas pie and throws out to the population in crumbs, especially on the eve of elections.[15]

The party and Zyuganov supported a ban on the "promotion of non-traditional sexual relations to minors",[16][17] mostly named a ban on "homosexual propaganda to minors" in Western media.[18]

Zyuganov campaigning in Red Square

In September 2011, Zyuganov again became the CPRF's candidate for the 2012 presidential election. According to Zyuganov, "a gang of folks who cannot do anything in life apart from dollars, profits and mumbling, has humiliated the country" and called for a new international alliance to "counter the aggressive policies of imperialist circles."[19]

In the 2012 Russian presidential election on 4 March 2012, Zyuganov once again came in second place by receiving 17% of the vote.[20]

Zyuganov enthusiastically supported the annexation of Crimea by Russia as well as the pro-Russian insurgency, for which the Ukrainian public prosecutor started against him a criminal case (as well as against Vladimir Zhirinovsky and Sergey Mironov).