Gansito

Gansito (Spanish "little goose"), is a Mexican snack cake, which is similar to the American Twinkie or Russian Syrok ("Сырок" - Russian "little cheese"), with the exception of strawberry jelly along with the creamy filling and that it is covered in chocolate (this is reminiscent of the standard Syrok) with chocolate sprinkle topping. It is sold in the United States and Mexico. It was created in 1957 by Marinela (the pastries division of the breadmaking brand Bimbo). Gansito was one of the first three products to emerge from this brand. This specific snack cake is heavily marketed, possibly more than any other Bimbo product, which includes white and whole wheat bread, cereal bars, pound cakes and several other cakes, and various pastries, cookies and wafers.

Gansitos by Marinela

Trademark

In a study,[1]the Gansito name brand and "cute-looking goose" was remembered by 92% of a children's study group, whereas only 19% could recall the most basic Mexican history dates. This case of heavy publicity can also be seen on the company's website (marinela.com.mx).

The appearance of the "little goose" mascot has changed dramatically over its 50 years, from a university graduate goose, to a goose dressed in winter clothing, to a childish-looking goose, a teenage goose with jeans, T-shirt and spiky hair, and now, a gosling. His catchphrase is "Recuérdame", which translates to "Remember me".

The mascots on the website speak English or Spanish with roughly translated taglines or slogans.

Other Latin American countries

There is also a very similar snack cake in Colombia with the same name, manufactured by Ramo. However, unlike the Mexican version, the "little goose" mascot has not changed over the years. The Mexican Gansito is sold under the name Piolo to distinguish the two.

Peru had their own version of Gansito as well. The 1980s version of the Peruvian Gansito featured a goose in a sailor suit with a beret. As a result of deregulation of foreign capital in the 1990s, Bimbo/Marinela acquired the Peruvian company PYC and re-badged the product in the Mexican style packaging.

See also

References
  1. Razon y Palabra - electronic magazine
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