Gümüş (TV series)

After the death of his girlfriend in a car accident, Mehmet's grandfather suggests that he marry Gümüş, who has loved Mehmet since childhood. Initially happy about the marriage, Gümüş despairs when she realizes that his heart is not in it. Eventually Mehmet falls in love with her, and her dream comes true.

In Saudi Arabia, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.[2] The success of "Noor" for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay TV channel in partnership with pay TV platform Showtime Arabia entirely dedicated to "Noor" that allows viewers to watch episodes of the sudser around the clock.[1]

The dizzying pop-cultural phenomenon surrounding the series has encouraged the broadcaster further to make a film out of the Turkish soap. The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic. The project will reunite Turkish thespians Kıvanç Tatlıtuğ and Songül Öden, who captured the hearts of Arab audiences in their husband-and-wife roles of Muhannad and Noor, respectively.[1]

In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian TV shows "Dancing Stars 2" and "Slavi Show". She also visited Albania as a guest in "Kënga Magjike" festival in 2011. It is above average in Pakistan and was airing on Geo Tv but was transferred on Geo Kahani in Pakistan. The series was also popular in Macedonia. Gumus was one of the first series shown in Macedonia, and now the popularity of Turkish series in Macedonia is growing.

Noor and Muhannad observe Ramadan, and their marriage is arranged by Muhannad's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.[2][3] Muhannad had sex (and an illegitimate child) before marrying Noor, and one of his cousins has an abortion.[2][4] Perhaps most significantly, Noor and Muhannad's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Muhannad supports his wife's career ambitions as a fashion designer.[2][5] The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports."[5]

Maternity wards report a rise in the baby names Noor and Mohannad.[5]

Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series.[5]

The show encouraged Arabs to visit Turkey.[6] The success of Noor in the Arab world was partly attributed to the fact that it was dubbed into the Syrian dialect—a widely understood living variety of Arabic—and not into the little spoken formal Arabic which had hitherto been used to dub Mexican telenovelas.[7]

Palace

In the final episode of the series the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life. Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.

• Gümüs on IMDb