Free (cigarette)

Free is a Brazilian brand of cigarettes, currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.

Free
An old Brazilian pack of Free cigarettes.
Product typeCigarette
OwnerSouza Cruz, a subsidiary of British American Tobacco
CountryBrazil
Introduced1984 (1984)
Discontinued2016
MarketsBrazil, United States, Mexico, Costa Rica
Tagline"Free-A matter of common sense"

History

The brand was launched in 1984 (one of the slogans: "Free-A matter of common sense"). Nowadays, it is one of the most purchased cigarettes in Brazil and, according to the company, leader in the levels below 7 mg of tar.[1]

In 2009 the company reformulated the brand's packaging and launched a line of products on the basis of menthol, the family Mix (Fresh Mix, Citric Mix and Spicy Mix).[2]

Souza Cruz starts in the coming months a trademark migration process ever made for eight years with the now defunct Carlton, which gradually turned into Dunhill. This time, the global brand of Souza Cruz, which will succeed the Free is Kent.

By the end of 2016, Free will also imprint the logo of Kent. Within a year, the name Free will be removed from the pack.

The brand was mainly sold in Brazil, but was also sold in the United States, Mexico and Costa Rica.[3][4][5]

See also

References
  1. "Archived copy". Archived from the original on 2010-02-14. Retrieved 2017-12-21.CS1 maint: archived copy as title (link)
  2. "Mundo do Marketing". Mundodomarketing.com.br. Retrieved 2 January 2018.
  3. "BrandFree - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
  4. "Free". Zigsam.at. Retrieved 2 January 2018.
  5. "Brands". Cigarety.by. Retrieved 2 January 2018.
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