Filet-O-Fish

The Filet-O-Fish is a fish sandwich sold by the international fast food restaurant chain McDonald's.[1] It was created in 1962 by Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio,[2][3] in response to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays.[4] While the fish composition of the sandwich has changed through the years to satisfy taste and address supply shortcomings, the framework of its ingredients have remained constant; a fried breaded fish fillet, a steamed bun, tartar sauce and pasteurized processed American cheese.

Filet-O-Fish
Nutritional value per 1 sandwich (141 g)
Energy390 kcal (1,600 kJ)
38 g (13%)
Sugars5 g
Dietary fiber2 g (7%)
19 g (29%)
Saturated4 g (19%)
Trans0 g
17 g
VitaminsQuantity %DV†
Vitamin A240 IU
Vitamin C
0%
0 mg
MineralsQuantity %DV†
Calcium
6%
60 mg
Iron
15%
2 mg
Sodium
37%
560 mg
Other constituentsQuantity
Energy from fat170 kcal (710 kJ)
Cholesterol45 mg (15%)
May vary outside US market. 360 kcal (1,500 kJ) in UK. Some restaurants publish nutritional information for the sandwich with the tartar sauce removed.
†Percentages are roughly approximated using US recommendations for adults.
Source: McDonald's

Product description

The fish used for the Filet-O-Fish patty in various markets is as follows.

  • United States - As of May 2020, contains a battered, fried fish fillet made from pollock.[5]
  • Republic of Ireland - As of October 2019 either hoki or Alaska pollock may be served.[6]
  • United Kingdom - As of May 2020, contains white Hoki or Pollock fish in crispy breadcrumbs.[7]
  • New Zealand - Contains hoki instead of Alaska pollock.[8]

McDonald's Canada,[9][10][11] United States, United Kingdom, Australia, New Zealand, Portugal, Czech Republic, The Netherlands, Hong Kong and India use a half slice of cheese in each Filet-O-Fish sandwich.

History

The sandwich was invented in 1962 by Catholic businessman Lou Groen, a McDonald's franchise owner in Cincinnati;[2][3] his store at 5425 West North Bend Road[12] was in a predominantly Roman Catholic neighborhood, which led to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays.[4] The product was named by Cye Landy of Cye Landy Advertising Agency, which was the advertising firm for that particular McDonald's franchise.

The sandwich was the first non-hamburger menu item brought in by new McDonald's company owner Ray Kroc.[13] Kroc made a deal with Groen: they would sell two non-meat sandwiches on a Friday, Kroc's own Hula Burger (grilled pineapple with cheese on a cold bun) and the Filet-O-Fish, and whichever sold the most would be added to the permanent menu. The Filet-O-Fish "won hands down"[14] and was added to menus throughout 1963 until reaching nationwide status in 1965.[15]

The use of farmed fish in the Filet-O-Fish first came about in 1981, when an owner of a New Zealand fisheries company was dissatisfied with the pollock Filet-O-Fish he purchased at the Courtenay Place, Wellington restaurant. Saying to the manager that he could make a better-tasting fish fillet, he was handed a box of fillets and told to come back with identical, better-tasting fillets. He substituted red cod for the pollock, and after the manager was satisfied with the better-tasting red cod fillets, ended up in agreement to supply the Courtenay Place restaurant (and eventually several other New Zealand restaurants) with the red cod fillets. The similar-tasting hoki was substituted several years later, due to its competitive market value and its boneless fillets, and eventually was introduced widely in the early 1990s when global pollock stocks were facing low numbers.[16]

McDonald's removed the Filet-O-Fish from its menus in the United States on September 26, 1996,[17] and replaced it with the Fish Filet Deluxe sandwich, which was part of McDonald's ill-fated Deluxe line of sandwiches. However, the Filet-O-Fish was brought back to its menus on a gradual basis starting in the middle of 1997, due to overwhelming letters and petitions, receiving the larger fish patty from the Fish Filet Deluxe. The Fish Filet Deluxe itself was discontinued at most restaurants early in 1998, while others still offered it until 2000, when it was finally removed from all McDonald's menus.[18]

In November 2007, McDonald's lowered the use of New Zealand hoki and increased the use of Alaskan pollock,[19] due to declining New Zealand hoki fishery sustainability and large cutbacks in the total allowable commercial catch of hoki by the New Zealand Ministry of Fisheries - from 250,000 tonnes in 1997 to 90,000 tonnes in 2007.[20] McDonald's originally used Atlantic cod, before declining cod catches forced McDonald's to find sustainable fish elsewhere. McDonald's is trying to maintain fish only from areas certified as sustainable by the Marine Stewardship Council, but that is becoming more difficult each year. Hoki is still a major ingredient.[21]

As of March 2009, the Marine Stewardship Council[22] placed the Alaskan pollock fisheries in a re-assessment program[23] due to catch numbers declining by over 30% between 2005 and 2008, and by-catch problems with salmon.

As of January 2013 the Marine Stewardship Council stated that the pollock comes from suppliers with sustainable fishing practices, and McDonald's packaging and promotion will reflect that change.[24]

In 2019, McDonald's sent a cease-and-desist letter to a small Canadian restaurant that was selling a fish sandwich it called the 'Effing Filet O' Fish.' McDonald's claimed that the restaurant's use of that term violated McDonald's registered 'Filet-O-Fish' trademark. In response, the restaurant agreed to stop using 'Filet O' Fish' to describe its fish sandwich.[25]

See also

References
  1. Berger, Arielle; By, Provided (March 1, 2019). "Here's why McDonald's Filet-O-Fish sales skyrocket in March". Beaumont Enterprise. Retrieved March 29, 2019.
  2. Life, Catholic Financial. "Why Abstain from Meat on Fridays, but Eat Fish?". join.catholicfinanciallife.org. Archived from the original on March 29, 2019. Retrieved October 23, 2017.
  3. Clark, Paul (February 20, 2007). "No fish story: Sandwich saved his McDonald's - USATODAY.com". Usatoday30.usatoday.com. Retrieved November 7, 2017.
  4. Eleonore Villarrubia (February 16, 2010). "Why Do Catholics Eat Fish on Friday?". Catholicism.org. Retrieved November 7, 2017.
  5. "Filet-O-Fish". US: McDonald's. Archived from the original on May 9, 2020. Retrieved May 21, 2020. FISH FILET PATTY Ingredients: Pollock, Water, [etc]
  6. "Filet-O-Fish". Ireland: McDonald's. Archived from the original on October 4, 2019. Retrieved October 4, 2019. Filet-O-Fish - Alaskan Pollock or Hoki served with ½ a cheese slice and tartare sauce in a crisp breadcrumb coating.
  7. "Filet-o-Fish Ingredients". UK: McDonald's. Archived from the original on May 1, 2020. Retrieved May 21, 2020. Delicious white Hoki or Pollock fish in crispy breadcrumbs, with cheese and tartare sauce, in a steamed bun.
  8. "Filet-o-Fish". New Zealand: McDonald's. Retrieved October 4, 2019.
  9. "why is the fillet o fish served with half a slice of cheese, don't lie I have photgraphic evidence". Canada: McDonald's.
  10. "Why is the cheese slice on a filet-o-fish a tiny sliver?". Canada: McDonald's.
  11. "Why do you only use half a cheese slice in your Filet-O-Fish sandwiches? Has it always been this way?". Canada: McDonald's.
  12. Amstrong, Patti. "How a Catholic Businessman Put the Filet-O-Fish on the McDonald's Menu". National Catholic Register. Retrieved March 8, 2019.
  13. Pepin, Jacques (December 7, 1998). "Burger Meister RAY KROC". Time. Retrieved December 30, 2010.
  14. Clark, Paul (February 20, 2007). "No fish story: Sandwich saved his McDonald's". USA Today. Retrieved December 30, 2010.
  15. "Travel Through Time With Us!". McDonald's. Retrieved December 30, 2010.
  16. Hepözden, Rosemary (2011). O'Flaherty, Brian (ed.). Golden Arches under Southern Skies: Celebrating 35 years of McDonald's in New Zealand. in co-op with McDonald's Restaurants (NZ) Ltd. Auckland: Renaissance Publishing. pp. 78–79. ISBN 978-0-9864521-1-6.
  17. "Sarasota Herald-Tribune - Google News Archive Search". news.google.com. Retrieved January 26, 2014.
  18. "Charlotte: Search Results". nl.newsbank.com. March 22, 1998. Retrieved January 26, 2014.
  19. "Find The Answer :: McDonalds.co.uk". makeupyourownmind.co.uk. Retrieved January 26, 2014.
  20. Moore, Bill (June 28, 2011). "Hoki fishery rebuilt, quota to rise, says minister". Nelson Mail. Retrieved July 27, 2011.
  21. "Daily Finance Article". DailyFinance.com. September 11, 2009.
  22. "Alaska Pollock- Gulf of Alaska — MSC". Msc.org. Retrieved October 3, 2013.
  23. J Rice; D Bowen; S Hanna; P Knapman (November 12, 2008). "Surveillance Report – Gulf of Alaska Pollock Fishery" (PDF). Moody Marine. Retrieved January 26, 2014.
  24. The Associated Press (January 25, 2013). "McDonald's fish to carry 'sustainable' labeling". New York: NY Daily News. Retrieved October 3, 2013.
  25. Wed, Oct 23rd 2019 7:45pm-Timothy Geigner. "McDonald's Bullies Local Canadian Burger Joint Over 'Filet O' Fish' Trademark". Techdirt. Retrieved October 24, 2019.
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