Examine.com

Examine.com is a Canadian company that runs an online encyclopedia covering health, nutrition and supplementation. The website collates scientific research using evidence-based practice methodology. Examine.com is led by Kamal Patel, and includes scientists, editors and peer reviewers.[2]

Examine.com
Type of site
Wiki, database
Available inEnglish
Created bySol Orwell, Kurtis Frank, Kamal Patel
IndustryNutrition, Supplements
URLExamine.com
Alexa rank 36,727 (Nov 2019)[1]
Launched2011
Current statusactive

History

Examine.com was founded in 2011 by University of Toronto alumnus Sol Orwell, and Kurtis Frank, a dietetics graduate from the University of Guelph. The company began with a focus on supplementation research, but expanded into nutrition as it continued to grow.[3][4][5] During the initial research that led to the company's founding, co-founder Sol Orwell noticed that "outlandish claims were muddling the waters" of nutrition and supplementation, leading to the site's standard of evidence-based analysis.[6] In 2014, the company began directly reviewing nutrition research in a digest tailored to the "serious enthusiast or professional."[7]

Men's Fitness named Sol Orwell a 2014 Game Changer for his work on Examine.com and for providing "hype-free, science-sourced information relatable to the masses."[8].

In 2015, Forbes interviewed Orwell about his "seven-figure business,"[9] and Fast Company included Examine.com as one of the top ten innovative companies in fitness.[10]

As of September 2016, the website said that it had over 50,000 references.[11]

By 2020, the website was being used by mainstream media like The New York Times as a supplements reference in the context of strength-building advice and understanding the role of supplements during the COVID-19 pandemic.[12][13] The same year, inspired by GiveWell, Examine.com started publicly disclosing the mistakes they had committed and how they were fixing them.[14]

Company structure

Remaining unbiased is named as a priority in the site's mission statement. Examine.com only reviews research and supplement ingredients, rather than specific products.[15] On the company blog, Examine.com publishes rebuttals to cases of exaggerated marketing of nutrition and supplementation products.[16][17][18]

Co-founder Kurtis Frank said the long-term goal for Examine.com is creating "the largest database of supplemental information that is both accurate and digestible."[19]

See also

References
  1. "Examine.com Site Info". Alexa Internet. Retrieved 2019-10-28.
  2. "About Examine.com". Examine.com. Retrieved 27 May 2015.
  3. "A new website for supplement answers". Men's Fitness. Retrieved 27 May 2015.
  4. "Co-Founder of Examine.com". SignalTower.co. Archived from the original on 4 March 2016. Retrieved 29 May 2015.
  5. "Q&A: What Supplements Should I Take?". Men's Fitness. Retrieved 29 May 2015.
  6. "Interview With Sol Orwell From Examine.com". Nutritionstripped.com. Retrieved 29 May 2015.
  7. "Q&A: What Supplements Should I Take?". Men's Fitness. Retrieved 29 May 2015.
  8. "Game Changers 2014: Sol Orwell". mensfitness.com. Retrieved 29 May 2015.
  9. "A Young Entrepreneur's Passion For Hacking His Diet Sparks A Seven-Figure Business". Forbes. Retrieved 20 September 2015.
  10. "The World's Top 10 Most Innovative Companies Of 2015 In Fitness". Fast Company. Retrieved 27 May 2015.
  11. "List of Supplements". Examine.com. Retrieved 15 Sep 2016.
  12. "How to Get Strong". The New York Times. Retrieved 26 March 2020.
  13. "Supplements for Coronavirus Probably Won't Help, and May Harm". The New York Times. Retrieved 26 March 2020.
  14. "Mistakes by Examine.com". Examine.com. Retrieved 28 Feb 2020.
  15. "Game Changers 2014: Sol Orwell". mensfitness.com. Retrieved 29 May 2015.
  16. "Is low-carb really the best weight loss diet?". Examine.com. Retrieved 27 May 2015.
  17. "High-Protein Diets Linked to Cancer: Should You Be Concerned?". Examine.com. Retrieved 27 May 2015.
  18. "Do muscle building supplements cause testicular cancer? A deeper look at the latest study on MBS usage and testicular cancer". Examine.com. Retrieved 27 May 2015.
  19. "Interview - Kurtis Frank and Sol Orwell of Examine.com". International Society of Sports Nutrition. Retrieved 29 May 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.