Endy Sleep

Endy Sleep (also known as just Endy) is a Canadian-based, e-commerce company that sells sleep products online.[1][2] Endy primarily operates as an online storefront, with their main headquarters in Toronto.[3][4] Endy is Canada's largest direct online-only mattress store.[5]

Endy Sleep
Subsidiary
IndustryMattresses
Founded2015
FoundersMike Gettis, Rajen Ruparell
Area served
Canada
ProductsMattresses, pillows, bedsheets, and mattress protectors
ParentSleep Country Canada
(2018-present)
Websiteendy.com

In November 2018, Endy Sleep was acquired by Sleep Country Canada and will continue to operate as an independent subsidiary.[6]

History

Endy was founded in 2015 by CEO Mike Gettis and Chairman Rajen Ruparell (previously of Groupon International).[7][8][9][10] In its start up year, Endy made $1 million in sales, $10 million in 2016, and $20 million in 2017.[11] In June 2016, Endy received the Techweek100 Top Innovators Award.[12]

In 2017, Endy appeared on CBC Dragons' Den.[13] Dragons Michele Romanow, Arlene Dickinson, and Joe Mimran jointly offered a $1 million investment in exchange for 7.5% of the company.[11]

In August 2018, Endy opened a new distribution centre in Langley, British Columbia. The company also operates a distribution centre in Mississauga, Ontario.[14]

In 2018, Dominican baseball player José Bautista, formerly of the Toronto Blue Jays, became an investor for Endy after meeting with Gettis and Ruparell earlier in 2016.[15]

On November 29, 2018, Endy Sleep announced it would be acquired by Sleep Country Canada for $89 million CAD.[16]

Products

Endy mattresses are fully manufactured in Canada and are made with three layers of foam. The top layer is made with Endy’s Comfort Foam which incorporates open air cell technology to increase breathability, comfort and cooling.[11] The middle (medium/transition) and base (support) layers are designed to support the spine and eliminate pressure points.[17] Endy’s foam mattress is CertiPUR-US certified.[18]

Endy mattresses come in six standard sizes.[19] Each mattress is sold with a 100 Night Trial period and a 10-year warranty. Returned mattresses are donated or recycled where possible.[20][21]

The next product launched by Endy was an adjustable memory foam pillow. The three-layer pillow incorporates a 100% cotton and machine washable cover with hypoallergenic microfiber fill, and an inner core filled with shredded bamboo charcoal memory foam.[22]

The bedding set includes a fitted sheet, a flat sheet, and two standard pillowcases. They are 100% sateen weave, long staple cotton and have a certified 480 thread count.[23]

The Endy mattress protector is the company’s newest addition.[24]

Retail presence

Endy mattresses and products are in showrooms across Canada including the provinces of Alberta, British Columbia, Manitoba, New Brunswick, Ontario, Quebec, and Saskatchewan.[25]

Awards
  • Techweek 100 - Innovators Award (2016)[26]
  • Toronto TechCrunch Pitchoff - Audience Choice Award (2015)[27]
  • Today’s Parent Approved (2018)
  • 2018 Startup 50 - 4th overall (2018)

Donation program

In the case of returned mattresses, Endy works with local Canadian charities where possible to ensure returned mattresses are donated to those in need.[14] Some of their charity partners include Furniture Bank, The Matthew House, and Junk4Good.

Etymology

Endy is named after Endymion, a handsome Greek mythological shepherd who slept indefinitely to maintain his youthfulness.[28]

Competition

Endy's main competitors include Casper Sleep and Tuft & Needle.

References
  1. "The comfort zone" The Globe and Mail. Retrieved 2016-10-20.
  2. Cornick, Kate. "Endy's Foam Mattress Is Winning Over Canadians" Techvibes. Retrieved 2018-10-24.
  3. "Endy Sleep Proves Mattresses Don’t Have to be Expensive" Techvibes. Retrieved 2016-10-20.
  4. "10 essential Toronto shops to outfit your bedroom" blogTO. Retrieved 2016-10-20.
  5. "Sleep Country Canada shares tumble in TMX debut" The Globe and Mail. Retrieved 2016-10-20.
  6. O'Kane, Josh (29 November 2018). "Sleep Country buys mattress startup Endy for up to $89-million". The Globe and Mail. Retrieved 29 November 2018.
  7. Tripp, Fraser. "Savvy Shopping With Endy Co-Founder Mike Gettis" Vern Magazine. Accessed 3 Aug 2018.
  8. "Meet the next generation of wealth" The Globe and Mail. Retrieved 2016-10-20.
  9. "Startup of the Week – Endy Sleep" Calgary Herald. Retrieved 2016-10-20.
  10. "For online-only retailers, a pop-up shop can be a great brand-builder" Canadian Business. Retrieved 2016-10-20.
  11. "Dragons' Den - Endy Sleep" CBC. Accessed 3 Aug 2018.
  12. Kennedy, Bruce. "Techweek Announces Techweek100 Toronto-Waterloo 2016 List" Newswire.Ca. Accessed 3 Aug 2018.
  13. Cornick, Katie. "Endy Secures $1 Million To Grow Bed-In-A-Box Business" Techvibes. Accessed 3 Aug 2018.
  14. Patterson, C. (2018) "Canadian Mattress-in-a-Box Brand ‘Endy’ Announces Expansion Amid Explosive Success" RETAIL INSIDER. Accessed 3 Aug. 2018.
  15. https://blog.endy.com/bloglist/jose-bautista-invests-in-canadas-leading-mattress-company-endy
  16. Canadian Mattress Company Endy to Be Acquired by Sleep Country Canada in Landmark $89 Million Deal Business Wire. Retrieved 2018-11-29.
  17. Donaldson, Alexandra. “We Tried It: Endy, Mattress-in-a-Box” Canadian Living. Retrieved 2018-11-20.
  18. “Companies Selling Products Containing Certified Foam” CertiPUR-US. Retrieved 2018-10-24.
  19. Warkentin, Alec. "Endy: How CEO Mike Gettis Is Disrupting The Mattress Market" Calgary Journal Online. Accessed 3 Aug 2018.
  20. "Online mattress retailers look to free consumers from high prices, ‘gimmicky’ sales pitches" Financial Post. Retrieved 2016-10-20.
  21. "Canadians beginning to click to shopping for furniture online" Toronto Star. Retrieved 2016-11-20.
  22. Hinton, Kevin, and Ryan Mckenzie. “5 Tips for Your Best Sleep Ever” BCLiving. Retrieved 2018-11-20.
  23. DiPlacido, Victoria, and Katherine Flemming. “Get A Decent Night's Sleep (Finally) With These ELLE-Approved Products” Elle Canada. Retrieved 2018-11-20.
  24. “Today's Parent Approved.” Today's Parent. Retrieved 2018-11-20.
  25. https://ca.endy.com/pages/showroom-locations
  26. "Announcing Techweek100 Toronto 2016 – Waterloo 2016" Archived 2016-10-21 at the Wayback Machine Techweek. Retrieved 2016-10-20.
  27. "ROSS and Uplifter Take Top Spots in Toronto TechCrunch Pitchoff Competition" Techvibes. Retrieved 2016-10-20.
  28. "Where does the name Endy come from?". Endy® Customer Care 🇨🇦.
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