Endomondo

Endomondo is a social fitness network created by Endomondo LLC which allows users to track their fitness and health statistics with a mobile application and website. Endomondo launched in 2007 with the goal of motivating people to lead healthier lives.[1]

Endomondo
Developer(s)Endomondo LLC
Under Armour (Owner)
Initial release2007 (2007)
Operating systemiOS, Android, Blackberry, Windows Phone
TypeHealth informatics, physical fitness
LicenseFreemium
Websitewww.endomondo.com

History

Endomondo started in Denmark in 2007 by Mette Lykke, Christian Birk and Jakob Nordenhof Jønck. In 2011, the company opened an office in Silicon Valley, USA, but kept its research and development department in Denmark. In 2013, Endomondo was listed in Red Herring as a European finalists for promising start-ups.[2] The same year, Christian Birk and Jakob Nordenhof Jønck left the daily operation of the company, but kept co-ownership.

In February 2015, Endomondo was acquired by athletic apparel maker, Under Armour, for $85 million. Endomondo, at that time, had over 20 million users.[3][4][5]

Features

Endomondo can track numerous fitness attributes such as running routes, distance, duration, and calories. The software can help analyze performance and recommends improvements.[6]

There is a free and a paid version available of Endomondo. The free version has advertisements. The paid Premium version is free of advertisements and includes additional features such as the possibility to create your own training plan. The offering of additional features is different between the Android, IOS and Windows platforms.

Endomondo offers challenges of various types to the user and allows users to create their own challenges.

See also

References
  1. "Endomondo History". endomondo.com. Endomondo. Retrieved 4 February 2015.
  2. 2013 Red Herring Europe Finalists
  3. Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch.
  4. Williams, Owen. "Under Armour acquires MyFitnessPal for $475M and Endomondo for $85M". thenextweb.com. The Next Web. Retrieved 4 February 2015.
  5. "Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness Community". www.uabiz.com. Under Armour. Retrieved 4 February 2015.
  6. "Endomondo Sports Tracker Pro Review". androidrundown.com. Android Rundown. Retrieved 24 March 2015.

Official website

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