Electrolux

The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century.

The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm.[6] The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.

A public company

Vacuum cleaner designed by Lurelle Guild ca. 1937 Brooklyn Museum

Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010)[16] and another on the Stockholm Stock Exchange in 1930.[10][17]

Currently, its shares trade on the NASDAQ OMX Nordic Market and over-the-counter.[18] Electrolux is an OMX Nordic 40 constituent stock.

Electrolux Assistent, 1940.

• 1919: The Lux vacuum is the first product Electrolux sells.
• 1925: D, Electrolux's first refrigerator, is an absorption model.[10]
• 1937: Electrolux model 30 vacuum is unveiled.
• 1940: Assistent (Swedish for assistant), the company's only wartime consumer product,[17] is a mixer[25]/food processor.[26]
• 1951: W 20, Electrolux's first home washing machine, is manufactured in Gothenburg, Sweden.[17]
• 1959: D 10, the company's first dishwasher, is a counter top model nicknamed "round jar".[11]
• 2001: Launch of the Electrolux Trilobite, a robotic vacuum cleaner.[27]

An Electrolux canister vacuum cleaner

Electrolux sells under a wide variety of brand names worldwide. Most of them were acquired through mergers and acquisitions and only do business in a single country or geographic area. The following is an incomplete list.

Americas

• Anova Applied Electronics, Inc.,[22] provider of the Anova Precision Cooker[23][24]
• Electrolux ICON, premium consumer appliance brand sold in the US[28]
• Eureka, American consumer vacuum cleaner brand, Sold to Midea, China in 2016[29]
• Fensa, Chilean consumer appliance brand, widely available in Latin America.
• Frigidaire, major appliance manufacturer.
• Gafa, Argentinean appliance manufacturer.
• Gibson, refrigerator and air conditioning manufacturer[30]
• Mademsa, Chilean home appliance brand
• Philco, former U.S. consumer electronics and appliance manufacturer for appliances, though brand name is also used separately for electronics by Philips
• Sanitaire, commercial product division of Eureka
• Somela, Chilean home appliance brand, available throughout Latin America[31]
• Tappan, former U.S. appliance manufacturer
• White-Westinghouse, former U.S. appliance manufacturer

Europe

• Arthur Martin
• AEG
• Atlas^[:da] (Denmark)
• Corberó (Spain)
• Dometic, appliances for RV's, also uses the Electrolux logo. Based in Sweden and owned by Dometic Group
• Elektro Helios, manufacturer of consumer appliances for the Swedish market[32]
• Faure, French consumer appliance maker[33]
• Lehel, consumer appliance brand sold in Hungary and elsewhere
• Marynen/Marijnen, consumer product brand sold in the Netherlands[34]
• Parkinson Cowan, cooking appliances (United Kingdom)
• Progress, vacuum cleaner brand sold throughout Europe[35]
• REX-Electrolux, Italian appliance manufacturer[36]
• Rosenlew, Finnish consumer product brand sold in Nordic countries[37]
• Samus, Romanian producer of cooking stoves headquartered in Satu Mare[38]
• Voss, premium consumer cooking appliance and equipment supplier in Denmark and elsewhere[39]
• Zanker, consumer kitchen appliance brand sold in central Europe[40]
• Zanussi, Italian appliance manufacturer that became part of Electrolux in 1984 [41]
• Zanussi Professional, professional kitchen equipment manufacturer[42]
• Zoppas, consumer products brand sold in Italy[43]

Oceania

• Dishlex brand sold in Australia[44]
• Kelvinator, commercial refrigerator and freezer brand sold in Australia and elsewhere[45]
• Simpson, consumer appliance brand sold in Australia[46]
• Westinghouse, a kitchen appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.[47]

Middle East

• King, Israeli kitchen appliance brand made by REX-Electrolux, an Italian Electrolux subsidiary.
• Olympic Group, home appliance brand in Egypt

Global/other

• Arthur Martin-Electrolux
• Beam, Electrolux's central vacuum brand[48]
• Castor
• Chef
• Dito, professional food processing equipment[49]
• Electrolux Laundry Systems
• Electrolux Professional
• Frigidaire, full range major appliance brand sold globally[50]
• Juno-Electrolux, premium consumer kitchen appliance brand[51]
• Molteni, professional stoves[52]
• Tornado, vacuum cleaners and other consumer products[53]
• Therma
• Tricity Bendix
• Volta, vacuum cleaner brand sold in Australia, Sweden and elsewhere[54]
• Wascator, now under Electrolux Laundry Systems

Note: This list does not include brands such as Kenmore and John Lewis, which may sell Electrolux produced appliances but are not owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these brands.

The company's current international slogan is "Shape living for the Better". In the past it used to be "Thinking of you".[55] In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux".[56]

In the United States, it was frequently assumed that using this slogan was a brand blunder. In fact, the informal American meaning of the word sucks was already well known at the time in the United Kingdom, and the company hoped the slogan, with its possible double entendre, would gain attention.[57] In Indonesia, the Electrolux previous slogans as "Kalau saja semua seawet Electrolux" (English: If Only All Durable as Electrolux).

• Constructor Group AS, a former Electrolux subsidiary not involved in major appliance manufacture

Wikimedia Commons has media related to Electrolux (company).

• Official website
• Official group website
• American Electrolux - The Beginning, and the Early Years by Charles Richard Lester