Dongfeng Fengshen

Aeolus (Dongfeng Fengshen) is an automobile marque owned by the Chinese automaker Dongfeng Passenger Vehicle Company, a division of Dongfeng Motor Group. The brand was launched in July 2009 using the Fengshen name,[1] and was later renamed to Aeolus as the English name, while the Chinese name remained the same (Chinese: 风神; pinyin: Fēngshén).

Aeolus (Dongfeng Fengshen)
Product typeAutomobile marque
OwnerDongfeng Motor Group
CountryChina
IntroducedJuly 2009
MarketsChina, Venezuela
Websitedfpv.com.cn
Chinese name
Simplified Chinese东风风神
Traditional Chinese東風風神
Literal meaningEasterly wind, wind god

Some of its products are based on those of PSA Peugeot Citroën, such as Fengshen L60, launched by Dongfeng Peugeot-Citroën in 2015.[2]

History
Dongfeng Fengshen H30 as racing cars

The Fengshen name was first used as a vehicle model name by Yunbao Automobile, a joint-venture set up by the Taiwanese Yulon Motor. During the late 1990s, Nissan of Japan was formally added as a partner in the Yunbao joint-venture which resulted in the first Fengshen, the Yunbao Fengshen 7200, a rebadged model line based on the Nissan Bluebird U13 that was launched in the Chinese market in 1998. Later in 2003 Nissan bought Yulon’s share in the joint-venture which became Dongfeng-Nissan, and later the Fengshen name was chosen to become the name of the new sub-brand.[3]

The first Fengshen production model, an A-class four-door sedan called the Fengshen S30, was unveiled at the Auto Shanghai motor show in April 2009[4] and went on sale in China in July 2009.[1]

In June 2010 Dongfeng began construction of an engine plant in Hebei province for the manufacture of self-developed engines for Fengshen vehicles.[5]

The Fengshen H30, a mid-sized five-door hatchback, was officially launched in January 2011.[6] The Fengshen H30 Cross, a compact five-door SUV, made its debut at the Auto Shanghai motor show in April 2011[7] and went on sale in China in the same month.[8] The Fengshen A60, a compact sedan based on the Nissan Sylphy, made its debut at the Auto Guangzhou motor show in November 2011[9] and went on sale in China in March 2012.[10]

In April 2012 Dongfeng announced that it would establish a multi-brand dealership network across China selling Fengshen, Dongfeng Fengxing and Zhengzhou Nissan vehicles.[11]

Fengshen vehicles went on sale outside China for the first time in August 2012, when the marque was launched in Venezuela.[12]

Products

The current Fengshen range comprises the following models:[13]

  • Fengshen Yixuan (D53), a compact sedan
  • Fengshen H30, a compact five-door hatchback
  • Fengshen S30, a subcompact four-door sedan based on the platform of the Peugeot 307[14]
  • Fengshen A30, a subcompact four-door sedan
  • Fengshen A60, a compact four-door sedan available with a 2.0 litre engine[15]
  • Fengshen E70, an electric compact four-door sedan based on the A60.
  • Fengshen L60, a compact sedan based on the platform of the Peugeot 408[16]
  • Fengshen A9, an executive four-door sedan
  • Fengshen H30 Cross, a subcompact five-door CUV
  • Fengshen AX3, a subcompact five-door CUV
  • Fengshen AX4, a subcompact five-door CUV
  • Fengshen AX5, a compact five-door CUV
  • Fengshen AX7, a compact five-door CUV[17]


  • A Fengshen (Aeolus) D53
  • A Fengshen A30
  • A Fengshen A60
  • A Fengshen H30
  • A Fengshen H30 Cross
  • A Fengshen S30
  • A Fengshen AX3
  • A Fengshen AX4
  • A Fengshen AX5
  • A Fengshen AX7
  • A Fengshen L60

Fengshen products currently in development include a large MPV[18] and an electric powered city car.[19]

Sales

Fengshen products are currently sold in China and Venezuela.

Calendar year Total sales
2009 22,000[1]
2012 60,200[20]
2013 80,077[21][note 1]

Notes
  1. China only.

References
  1. "Dongfeng offering own-brand sedans". China Daily. 8 February 2010. Retrieved 27 January 2013.
  2. "PSA Peugeot Citroën in China (a PSA Press Kit)". groupe-psa.com. PSA Peugeot Citroën. April 2015. Archived from the original on 14 June 2016. Retrieved 9 April 2017.
  3. "China Car History: Yunbao YB6470".
  4. "Dongfeng set to roll out Fengshen S30 car". Gasgoo. 8 May 2009. Retrieved 27 January 2013.
  5. "Dongfeng Motor starts to build engine plant". Gasgoo. 27 June 2010. Retrieved 27 January 2013.
  6. "2011 Dongfeng Fengshen H30 launched". Global Times. 18 January 2011. Retrieved 28 January 2013.
  7. "Premiere Showroom". China Daily. 22 April 2011. Retrieved 27 January 2013.
  8. "Dongfeng-Fengshen H30 Cross Listed & Priced in China". Car News China. 28 April 2011. Retrieved 27 January 2013.
  9. "Dongfeng-Fengshen A60 debuts at the Guangzhou Auto Show". Car News China. 21 November 2011. Retrieved 27 January 2013.
  10. "Dongfeng Fengshen A60 listed & priced in China". Car News China. 29 March 2012. Retrieved 27 January 2013.
  11. "Dongfeng planning to set up multi-brand dealers". Gasgoo. 6 April 2012. Retrieved 27 January 2013.
  12. "Dongfeng begins export of self-developed Fengshen". China Daily. 20 August 2012. Retrieved 27 January 2013.
  13. "Brands". Dongfeng Motor Corporation Passenger Vehicle Company. Retrieved 27 January 2013.
  14. "Dongfeng-Fenshen S30 will hit the China car market on March 28". Car News China. 22 January 2013. Retrieved 27 January 2013.
  15. "Dongfeng Fengshen A60 makes market debut". Gasgoo. 29 March 2012. Retrieved 27 January 2013.
  16. "Dongfeng Fengshen L60". China Auto Web. Retrieved 4 May 2015.
  17. "Dongfeng AX7 SUV". China Auto Web. Retrieved 4 May 2015.
  18. "Spy Shots: new large MPV from Dongfeng". Car News China. 27 July 2012. Retrieved 27 January 2013.
  19. "Spy Shots: Dongfeng working on small EV". Car News China. 10 August 2012. Retrieved 27 January 2013.
  20. "Majority of manufacturers in Chinese automobile market fail to meet sales targets for 2012". Gasgoo. 23 January 2013. Retrieved 27 January 2013.
  21. "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 4 March 2014.

Further reading

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