Digify (company)

Digify Inc. is a subsidiary of GMA New Media founded in 2011, [1] Digify specializes in solutions for stand-alone digital and integrated marketing campaigns for mobile, web and broadcast applications.

Digify
Media company
IndustryEntertainment, Media
Founded2000
HeadquartersGMA Network Center, Quezon City, Philippines
ProductsWeb Services, Mobile Applications, Online Games
OwnerGMA Network Inc.
ParentGMA New Media
Websitewww.digify.com.ph

Digify holds several key accounts, including SM Prime Holdings, Inc., which commissioned the company to develop its SM Supermalls iOS and Android mobile apps. Digify is also a partner of Samsung Electronics Philippines Corporation (SEPCO) as it powered all the interactive displays in SEPCO-sponsored museum exhibits, including Yuchengco Museum's Relative Realities exhibit.[2][3]

Its headquarters are located at the GMA Network Center in Quezon City, Philippines. In July 2014, Digify mobile app gained local and international recognition[4]

Products and services

Products and services offered by Digify include augmented reality for mobile, desktop and kiosks; mobile app design and development for iOS and Android; game design and development; audio-visual production services; web design and development (HTML5); Facebook app design and development; mobile-related services (SMS Promos, etc.); customized QR solutions; location-based services; online display ad production; and projection-mapping solutions.[1]

Mobile applications
  • Almost Real[5]
  • AR Scanner - Augmented Reality
    • AR Scanner for Mini Devices
  • Del Monte Kitchenomics (Application developed for GMA Marketing and Productions, Inc. and Del Monte.)[2][3]
  • Culture Explorer (Philippines)
  • FACETS (Application developed for Samsung Electronics Philippines Corporation.)[3]
  • SM Supermalls Mobile application developed for SM Prime Holdings, Inc. and SM Supermalls.)[6]
  • Video AR - Augmented Reality
    • Video AR for Mini Devices

Platforms
  • PinPoint (Pinpoint is Digify's proprietary augmented reality platform that can detect both visual and sonic markers. It is a technologically advanced platform for real-time, targeted, retail and events marketing solutions.)[2]

Defunct
  • Cash n' Dash (Application developed for GMA Marketing and Production, Inc.'s Kapuso Milyonaryo Season 5 Level Up Panalo, now part of Kapuso Milyonaryo mobile app.)[5]

Accolades
YearAward-giving bodyCategoryNominated workResult
2014Spark Awards for Media ExcellenceBest App (Gold award)[7][8]Del Monte KitchenomicsWon
2014Spark Awards for Media ExcellenceBest Use of Branded Content (Gold award)[7][8]Del Monte KitchenomicsWon
2014Spark Awards for Media ExcellenceBest Media Solution – Integrated Media (Silver award)[7][8]Del Monte KitchenomicsWon
2014Philippine Association of National Advertisers Truth in Advertising Awards (PANAta Award for Marketing Excellence)[7]External Communications Programs (Brand)[9]Del Monte KitchenomicsWon

References
  1. "Digify". Retrieved 16 April 2016.
  2. "GMA New Media year-to-date online advertising revenues up 56 percent". GMA Network Portal. GMA Network Inc. 21 December 2015. Retrieved 13 April 2016.
  3. "Digify: Providing groundbreaking technology solutions". GMA Network Portal. GMA Network Inc. 3 November 2014. Retrieved 13 April 2016.
  4. "Digify Inc. mobile app wins local and international recognition". GMA News Online. Retrieved 2017-11-15.
  5. "At the forefront of new media innovation". www.intlum.com. Manila Bulletin. 18 April 2018. Retrieved 13 April 2016.
  6. "Digify Mobile App for SM Supermalls". www.mb.com.ph. Manila Bulletin. 30 November 2015. Archived from the original on 20 June 2015. Retrieved 13 April 2016.
  7. "GMA Marketing and Productions, Inc. wins Gold at Spark Awards". GMA Network Portal. GMA Network Inc. 5 September 2014. Retrieved 13 April 2016.
  8. "Digify Inc. mobile app wins local and international recognition". GMA News Online. GMA Network Inc. GMA News and Public Affairs. 3 November 2014. Retrieved 13 April 2016.
  9. "Digify: Providing groundbreaking technology solutions". The Standard. Manila Standard Today. 15 November 2014. Retrieved 13 April 2016.
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