Demarest Building

Demarest Building, gelatinous print, circa 1891[1]

The Demarest Building is situated on the northeast corner of Fifth Avenue and 33rd Street, across from the Empire State Building. It was designed by Renwick, Aspinwall & Russell.[2] The building, with the first electric elevator,[3] was on Fifth Avenue directly across the street from William Waldorf Astor’s mansion, where the Waldorf–Astoria hotels (and the Empire State Building) were built later. The Demarest Building housed the high-end carriage manufacturer A. T. Demarest & Company. There were three mansion houses of brownstone construction previously at this location, with the addresses of 335, 337, and 339 Fifth Avenue.[4]

The iron-framed building, built by Aaron T. Demarest, is four stories high and originally had a stone-clad base.[5] The exterior brick is buff-colored and has terra cotta medallions and panels that accent the façade. The three-story arched openings are separated by brick pilasters on the front of the building. The architects designed these arches with windows so the interior's showrooms were illuminated with plenty of light. The original two-story windows were cast metal bays built within the building's front arches.[4] This Beaux-Arts architecture style building with large arches is said to resemble Carnegie Hall.[2]

In 1893 the Demarest Building caught fire which destroyed many of the carriages. The Hotel Waldorf was across the street and the guests were awakened by the noise of the fire engines. They watched as the fire ravaged the building and its contents. At the time there were over 200 high-end carriages in the building valued at $150,000. The fire totally destroyed twenty carriages in the repair shop and damaged the others throughout the building to one degree or another. The fire was fueled by the seasoned wood, paints, oils, and varnishes used in production. The fire was not extinguished until almost 6 A.M.[2][6]

The Demarest Building was later converted to offices and work areas for small manufacturers. In 1913 Dr. Friedrich Franz Friedmann, who claimed to have a cure for tuberculosis, set up a medical practice on the second floor. The building's leasing agent would not allow the doctor to treat patients there and he ultimately moved to another location.[2][4]

Teitelbaum & De Marinis had a business on the third floor from 1911 to 1914 producing high-end headwear. From 1917, the ground floor space was used by the Harris Store to sell high-end men's clothing. The firm of Flapper Coats moved into the building in 1919. Going into the 1920s much of the building's space was used by apparel firms like La Grecque Underwear Company. However Allied Steel and Supply Company did have offices there at the time. The hat manufacturer Hirschberg & Company was located in the building as was the decorative glassware company E. & J. Bass, Inc.[4]

As of 2015, there were plans for developer Pi Capital Partners to replace the building and neighboring structures with a new residential tower.[7]

• Kane, Joseph Nathan (1997). Famous First Facts, Fifth Edition. # 2065: The H. W. Wilson Company. ISBN 0-8242-0930-3. The first electric elevator successfully operated was installed in 1889 by Otis Brothers and Company in the Demarest Building, Fifth Avenue and 33rd Street, New York City.CS1 maint: location (link) CS1 maint: ref=harv (link)