DMAX (TV channel)

DMAX is a men's lifestyle channel operated by Discovery Networks CEEMEA free-to-air, broadcast in Germany, Austria, Switzerland. Asia-Pacific, United Kingdom, Republic of Ireland, Italy and Spain. Turkey have their own version of the channel too. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX
Launched1 September 2006 (2006-09-01)
Owned byDiscovery Networks CEEMEA
Picture format576i (16:9 SDTV)
1080i (16:9 HDTV)
Audience share1.1% (April 2018 (2018-04), KEK)
SloganFernsehen für die tollsten Menschen der Welt: Männer (Tv for the best humans of the world: Men)
CountryGermany
Broadcast areaGermany, Austria and Switzerland
HeadquartersMunich, Germany
ReplacedXXP (Germany) (2001–2006)
NTV Spor (Turkey) (2008-2018)
Sister channel(s)Animal Planet
Discovery Channel
Eurosport 1
Eurosport 2
Eurosport 2 Xtra
TLC
WebsiteDMAX.de
Availability
Terrestrial
DVB-T2 (Germany)Various; region dependent (HD / encrypted)
Satellite
Astra 1M (Europe, North Africa)12480 V / 27500 / 3/4 (SD / FTA)
Cable
Unitymedia (Germany)Channel 205 (SD) / Channel 31 (HD)
UPC Switzerland (Switzerland)Channel 40 (HD)
IPTV
Telekom Entertain (Germany)Channel 64 (SD/HD)
A1 TV (Austria)Channel 25 (SD)

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services (later MX1, now part of SES Video).

XXP origins
  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted at men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels

In Spain, DMAX was launched on January 12, 2012 as Discovery MAX, and renamed in September 2016. With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. DMAX was launched in Italy on 12 December 2011, and now is the ninth most watched channel of the country. In the Asia-Pacific market, DMAX launched on 7 July 2014 replacing Discovery Turbo (Asia). In the Turkey market, DMAX launched on 18 March 2018 replacing NTV Spor after Doğuş Media Group's NTV Spor channel was acquired by Discovery, since February.

Some programmes shown on DMAX
  • Was geht? Experiment am Limit ('What works? Experiments at the limits') – answers questions like 'can a gun be fired underwater?'
  • Die Ludolfs – 4 Brüder auf'm Schrottplatz (The Ludolfs – 4 brothers at the scrapyard) – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech – Presenter Daniel Hartwich takes viewers on an entertaining journey through the world of knowledge.
  • Fish 'n' Fun –beautiful landscape shots, fishing tricks and shows men how to make delicious dishes using the fish they catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaskan waters
  • D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) – presenter Michael Requardt helps viewers with debt problems[1]

The channel also features many Discovery Communications programs, including:

Audience share

Germany
January February March April May June July August September October November December Annual average
2006[2]--------0.4%0.4%0.4%0.5%0.4%
2007[3]0.4%0.5%0.4%0.5%0.5%0.5%0.5%0.6%0.5%0.5%0.5%0.6% 0.5%
2008[4]0.5%0.5%0.6%0.6%0.6%0.6%0.7%0.6%0.5%0.5%0.6%0.6% 0.6%
2009[5]0.6%0.7%0.7%0.6%0.7%0.7%0.6%0.6%0.6%0.6%0.7%0.7% 0.7%
2010[6]0.6%0.6%0.6%0.7%0.7%0.6%0.7%0.7%0.7%0.7%0.7%0.6%0.7%
2011[7]0.6%0.8%0.7%0.8%0.8%0.9%0.8%0.7%0.8%0.7%0.7%0.7%0.7%
2012[8]0.6%0.7%0.7%0.7%0.8%0.6%0.8%0.7%0.8%0.8%0.7%0.9%0.7%
2013[9]0.8%0.8%0.9%0.9%0.9%1.0%1.0%1.0%1.0%1.0%0.9%1.0% 0.9%
2014[10]1.0%0.9%0.9%1.1%1.0%1.0%1.0%1.0%1.0%1.0%0.9%1.0% 1.0%
2015[11]1.0%1.0%0.9%1.0%0.9%0.9%0.9%1.1%1.0%1.1%1.0%1.0%1.0%
2016[12]1.0%1.2%1.2%1.1%1.1%0.9%1.0%1.0%1.0%0.9%1.0%1.1%1.0%
2017[13]0.9%1.0%0.9%1.0%1.0%1.0%0.8%1.0%1.0%1.0%1.0%0.9%1.0%
2018[14]1.0%1.0%1.1%1.1%

References
  1. "Wunschliste". wunschliste.de. Retrieved 29 May 2017.
  2. "KEK/Zuschaueranteile 2006" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  3. "KEK/Zuschaueranteile 2007" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  4. "KEK/Zuschaueranteile 2008" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  5. "KEK/Zuschaueranteile 2009" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  6. "KEK/Zuschaueranteile 2010" (PDF). kek-online.de. Retrieved 30 May 2017.
  7. "KEK/Zuschaueranteile 2011" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  8. "KEK/Zuschaueranteile 2012" (PDF). kek-online.de. Archived from the original (PDF) on 11 August 2017. Retrieved 30 May 2017.
  9. "KEK/Zuschaueranteile 2013" (PDF). kek-online.de. Archived from the original (PDF) on 4 March 2016. Retrieved 30 May 2017.
  10. "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Archived from the original (PDF) on 7 February 2016. Retrieved 30 May 2017.
  11. "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Archived from the original (PDF) on 17 May 2017. Retrieved 30 May 2017.
  12. "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Retrieved 30 May 2017.
  13. "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Retrieved 9 February 2018.
  14. "KEK/Zuschaueranteile 2018" (PDF). kek-online.de. Archived from the original (PDF) on 16 February 2018. Retrieved 8 June 2018.
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