Chanel J12

Chanel J12 is a Swiss watch range made by Chanel[1] that was launched in 1999. It is considered a unisex watch.

The range uses black and white high-tech ceramic and titanium. The range includes quartz watches and automatic movements.

Chromatic

The J12 Chromatic dress dive watch is available in 33mm quartz, and 38 and 41mm automatic.[2] The movement of the J12 Chromatic is the tracteur ETA 2892, a resilient, accurate, easy to service, and thin watch movement which is the base for watches of other brands such as the Omega 1120 and IWC 30110.[2] The titanium-infused ceramic is extremely strong and scratch-resistant.[2] The hands are rhodium-plated for finish and corrosion resistance. It is dive rated to a 200m rating, meaning it is suitable for professional marine activity and skin diving, but not rated for scuba diving.

Ganse

The J12 Ganse has a white gold 38mm case and bracelet set with baguette-cut diamonds and rubies. The crown is topped with one round diamond.[3]

Marketing

The J12 has been worn by Sharon Osbourne, Fiona Bruce, Kelly Osbourne, Fearne Cotton, Dale Winton and others.

The starting price is around £3,000 for the basic J12, while the more expensive watches, set with diamonds and precious stones, can cost up to £300,000.

References
  1. Chanel watches
  2. Paul Hubbard, Chanel J12 Chromatic review ablogtowatch.com August 23, 2013
  3. Chanel's J12 Enthralls Watch Lovers With New Models Nancy Olson, forbes.com April 11, 2017
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