Britney Spears products

American recording artist and entertainer, Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes.

Perfumes

Britney Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year.[1] In September 2005, Spears released the fragrance "Fantasy".[2] In April 2006, Spears launched "Curious in Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."[3]

As of 2009, Spears claimed to have sold 30 million bottles worldwide.[2] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.[4] According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.[5]

Fragrance Information Ref.
Curious Curious is Spears' first fragrance. It was released in September 2004 and broke the company's first-week gross for a perfume. It was the number one fragrance of 2004 in department stores. In 2005, it was honored by the Fragrance Foundation as Best Women's Fragrance. The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwood, and blonde woods. "Curious" is an Eau de parfum, and is available in 50 and 100 mL bottles (also available in various smaller volume – 5mL, 10mL, and 30mL for some giftset). The bottle is light blue and is accented with two dangling pink hearts. Its tagline is: Do you dare? [6]
Fantasy Fantasy is Spears' second fragrance. It was released in September 2005, about a year after Curious' released. Its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate, orchid, musk, orris root, and woods. The Fuchsia bottle once featured real Swarovski crystals embedded into the glass and the plastic collar until 2008. The believed reason for the omission is because the glue of the crystal top would melt in higher temperatures. It was created by Jim Krivda. Its tagline is: Everybody has one. [7]
Curious: In Control Curious: In Control is Spears' first flanker (and third overall) fragrance. As Curious was extremely successful worldwide, a limited edition was released in April 2006. The new fragrance, entitled In Control hit the stores in some countries, including the United States, Canada, Japan, and Europe. The perfume's bottle is the same as the original Curious, except it is black rather than blue. In Control uses loquat fruit, midnight orchid, creme brulee, black vanilla bean, sugared sandalwood, and musk. Although it was initially reported to be a limited edition for a limited time, the fragrance is still available for purchase. [8]
Midnight Fantasy Midnight Fantasy is Spears' second flanker (and fourth overall) fragrance. It's the first of many Fantasy flankers and was released in December 2006, in some department stores, and January 2007 worldwide. The fragrance notes; black cherries, plum, orchid, freesia, musk, and amber. The bottle is a blue version of the original pink bottle. [9]

Video releases
DVD Title DVD information DVD contents DVD Certifications Ref.
Time Out with Britney Spears
  • Released: November 23, 1999
  • Label: Jive
  • US music videos peak position: #1
  • Music videos
  • Trivia game
  • Photos
  • Behind the scenes
  • Biography (text)
 [13]
[14]
[15]
[16]
Britney Spears: Live and More!
  • Released: November 21, 2000
  • Label: Jive
  • US music videos peak position: #3
  • JPN music DVD peak position: #45
  • Music videos
  • Live from Waikiki Beach
  • Video jukebox
  • Photo gallery
  • US: 3x Platinum
  • UK: Platinum
  • FRA: Platinum
  • GER: Gold
 [17]
[18]
Britney: The Videos
  • Released: November 20, 2001
  • Label: Jive
  • US peak position: #1
  • Music videos
  • Live performances
  • Behind the Scenes
  • Commercials
  • US: 2x Platinum
  • UK: Gold
 [19]
[20]
[21]
Britney Spears Live from Las Vegas
  • Released: January 22, 2002
  • Label: Jive
  • US peak position: #1 (six weeks)
 [22]
[23]
Britney Spears: In the Zone
  • Released: February 24, 2004
  • Label: Jive
  • US peak position: #1 (one weeks)
  • Full ABC Concert Special at
    New York City's Gotham Hall
  • Music videos
  • Live performances
  • Interview
  • Bonus CD
  • Photo gallery
 .[24]
[25]
Greatest Hits: My Prerogative
  • Released: November 9, 2004
  • Label: Jive
  • US peak position: #1 (three weeks)
  • Music videos
  • Bloopers
  • Alternate takes for some videos
  • Behind the Scenes footage of Britney.
  • "Toxic" (Karaoke version)Small text
  • "I'm A Slave 4 U" (Acapella Video)
 [26]
[27]
Britney & Kevin: Chaotic... the DVD & More
  • Released: September 27, 2005
  • Label: Jive
  • US peak position: #1 (one weeks)
 N/A [28]
[29]
[30]
Britney: For the Record
  • Released: April 7, 2009
  • Label: Jive
  • US peak position: #1 (one weeks)
  • Full documentary
  • Bonus song
  • Bonus sticker
  • Photo gallery
 N/A [31]
[32]
[33]
Britney Spears Live: The Femme Fatale Tour
  • Released: November 21, 2011
  • Label: Jive
  • US peak position: #2 (two weeks)
 [34]

Toys and games

Dolls
Main article: Britney Spears doll

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button – along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.[35]

...Baby One More Time Dolls

This collection is composed of three dolls fashioning costumes from music videos from 1999. One wears the clothing from Spears' "...Baby One More Time" music video, two wear ensembles resembling those worn in the "(You Drive Me) Crazy" music video, and the last wear an outfit from the "Sometimes" music video.[36]

Oops!... I Did It Again Dolls

This collection is composed of seven dolls (two dolls in other packaging) from two music videos by Britney Spears from 2000.[36]

  • Black & White (outfit from "Oops!... I Did It Again" music videos)
  • White Leather (outfit from "Oops!... I Did It Again" music videos)
  • Red Cat Jumpsuit (outfit from "Oops!... I Did It Again" music videos)
  • Green Top (outfit from "Lucky" music videos)
  • Red Top (outfit from "Lucky" music videos)

Video Performance Collection Dolls

This collection contains two dolls in different outfits from Spears' "Born to Make You Happy" music video, along with the outfit from her performance at the 1999 MTV Video Music Awards.[36]

Video Collection Dolls
  • Green Top (outfit from "Lucky" music videos)
  • Red Top (outfit from "Lucky" music videos)
  • Pink Top (outfit from "I'm A Slave 4 U" music videos)
  • Ripped Top (outfit from "I'm A Slave 4 U" music videos)
  • Futuristic (outfit from "Stronger" music videos)
  • White Top (outfit from "I'm Not a Girl, Not Yet a Woman" music videos)
  • Red Cat Jumpsuit (outfit from "Oops!... I Did It Again" music videos)
  • Crossroads (outfit from Crossroads film)

Concert Outfit Dolls

This collection contains seven dolls wears different clothing that Britney Spears wore on stage during her Oops!... I Did It Again Tour.[36]

  • Silver Cowboy Outfit
  • Navy Sailor Outfit
  • Pink Dress Outfit
  • Purple Jumpsuit Outfit
  • Fire Top Outfit
  • Elvis Presley Jumpsuit Outfit

Video game
Reception
Aggregate scores
AggregatorScore
GameRankings(PS2) 63.29%[37]
(GBA) 57.75%[38]
(PC) 18%[39]
Metacritic(PS2) 63/100[40]
(GBA) 53/100[41]
(PC) 24/100[42]
Review scores
PublicationScore
AllGame[43][44]
(PC) [45]
Edge3/10[46]
EGM2.83/10[47]
Eurogamer5/10[48]
Game Informer(GBA) 8/10[49]
(PS2) 7.75/10[50]
GamePro[51]
GameSpot(PS2) 6.9/10[52]
(GBA) 6.4/10[53]
GameSpy(PS2) 70%[54]
(GBA) 53%[55]
GameZone3.5/10[56]
IGN(PS2) 5.5/10[57]
(GBA) 5/10[58]
Nintendo Power2.8/5[59]
OPM (US)[60]
PC Gamer (US)18%[61]
Entertainment WeeklyB+[62]
Maxim4/10[63]

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.

Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

There's also a video vault. When players complete auditions they get backstage passes to unlock 360 immersive videos and behind the scenes footage. The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.

Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.

Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version,[38][41] 63.29% and 63 out of 100 for the PS2 version,[37][40] and 18% and 24 out of 100 for the PC version.[39][42]

Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing."[62] The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun."[64] However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"[63]

Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu.[65] In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500,000 copies.[66][67]

Spears launched another mobile game in May 2016, Britney's American Dream. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.[68]

Clothing

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.[69] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.[70] It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.[71]

In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.[72]

Books
  • Heart to Heart (May 9, 2000)
  • A Mother's Gift (April 10, 2001)
  • Stages (including the DVD 3 Days in Mexico, December 2002)

Other products

Britney Spears released a range of hair care products in the supermarket chain Lidl in December 2014 in England.[73] Early in her career she had a line of sunglasses.[74] Spears has sold other branded merchandise, including notepads, pens, folders, wall clocks, Valentines Day cards, posters, furniture, calendars, plush toys, puzzles, key chains, bubble gum, candy, stickers, body art, nail polish, jewelry, watches, candles, dishware, hair products, shoes, disposable cameras, games, sleeping bags, playsets, clothing, and messenger bags.[75]

Endorsements

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, KENZO, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.[76] She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.[77]

Accolades
Main article: List of awards and nominations received by Britney Spears
Award Year Recipient(s) and nominee(s) Category Result Ref.
Basenotes Fragrance Awards 2007 Curious Best Celebrity Fragrance For Women of the Year Won [78]
Fantasy Won
2008 Best Celebrity Women's Fragrance Won [79]
2009 Won [80]
Emmy Awards 2002 Britney Spears Live from Las Vegas Outstanding Technical Direction, Camerawork, Video Control – Limited Series, Movie or Special Won [81]
[82]
Saturday Night Live Outstanding Technical Direction, Camerawork, Video Control for a Series Won
2004 Britney: In the Zone & Out All Night Outstanding Single Camera Editing Won
FiFi Awards 2005 Curious Consumer's Women Choice Awards by CosmoGirl! Magazine Won [83]
2006 Fantasy Luxe Women's Awards Won [84]
2016 Women's Fragrance of the Year – Popular Nominated [85]
2019 Prerogative Women's Fragrance of the Year – Popular Nominated [86]
Britney Spears Social Media Campaign of the Year Nominated [87]
Fragrantica Choice Awards[lower-alpha 1] 2017 Fantasy Best Fragrance Of All Times for Women Nominated [89]
Curious Nominated
Midnight Fantasy Nominated
Believe Nominated
Best Unisex Fragrance Of All Time Nominated [90]
Fantasy Best Fragrance for Cold Days Nominated [91]
Hidden Fantasy Nominated
Private Show Nominated
Fantasy Anniversary Edition Nominated
Curious Best Fragrance for Hot Days Nominated [92]
Island Fantasy Nominated
VIP Private Show Best Perfume Flanker of the Year Nominated [93]
Fantasy in Bloom Nominated
Fantasy Intimate Edition The Legend of the Latest Decade for Women Nominated [94]
Fantasy Best Bargain Fragrance for Women Won [95]
Fantasy The Naugthy Remix Nominated
Midnight Fantasy Nominated
Believe Nominated
Hidden Fantasy Nominated
Fantasy The Nice Remix Nominated
Private Show Nominated
Curious Nominated
Fantasy Beloved Perfumes Murdered by Reformulation Nominated [96]
2018 Fantasy Women Fragrance of the Year Nominated [97]
Prerogative Nominated
Best Unisex Fragrance Nominated [98]
Sunset Fantasy Best Perfume Bottle of the Year Nominated [99]
Fantasy in Bloom Best Perfume Flanker of the Year Nominated [100]
Sunset Fantasy Nominated
Fantasy Best Gourmand Fragrance of the Year Nominated [101]
Midnight Fantasy Nominated
Hidden Fantasy Nominated
2019 Rainbow Fantasy Women Fragrance of the Year Nominated [102]
Prerogative Nominated
Best Unisex Perfume of the Year Nominated [103]
Rainbow Fantasy Biggest Perfume Flex 2019 Nominated [104]
Fantasy Best Women's Perfume of All Time Nominated [105]
Curious Nominated
Midnight Fantasy Nominated
Private Show Nominated
Believe Nominated
Glammy Awards 2006 Curious The Best Fragrances Won [106]
2007 Won
2008 Won
2009 Won
2010 Won
Japan Gold Disc Awards 2003 Britney Spears Live from Las Vegas International Music Video of the Year Long-Form Won [107]
2005 Greatest Hits: My Prerogative International Rock & Pop Albums of the Year Won [108]
International Music Videos of the Year Won
Britney Spears: In the Zone International Music Videos of the Year Won
Hollywood Beauty Awards 2018 Fantasy Fragrance of the year Won [109]

Perfumes

Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year.[1] In September 2005, Spears released the fragrance "Fantasy".[2] In April 2006, Spears launched "Curious in Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."[3]

As of 2009, Spears claimed to have sold 30 million bottles worldwide.[2] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.[4] According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.[5]

Year Fragrance Information Bonus CD
2004 Curious Release date: September 2004
  • Number one fragrance of 2004
  • Honored Best Woman's Fragrance in 2005

Tagline: "Do you dare?"

 "Someday (I Will Understand)" CD Single.
2005 Fantasy Release date: September 15, 2005

Tagline: "Everybody has one."

 Bonus CD including songs "And Then We Kiss" (Junkie XL Remix) and "Breathe on Me"
2006 Curious: In Control
Release date: April 16, 2006

Tagline: "Are you?"

 None
2006 Midnight Fantasy
Release date: December 2006

Tagline: "Magic Begins at Midnight."

 None
2007

Believe

Release date: September 24, 2007

Tagline: "The greatest freedom is to believe in yourself."

 Her fifth studio album, Blackout (Only with purchase over $50)
2008 Curious Heart
Release date: January 2008

Tagline: "Live yours to the fullest."

 None
2009 Hidden Fantasy
Release date: January 2009

Tagline: "What do you have to hide?"

 None
2009 Circus Fantasy
Release date: September 2009

Tagline: "Where Nothing is what it seems"

 Bonus CD including songs "Circus" (Junior Vazquez Electric Circus Remix) and "Kill the Lights"
2010 Radiance Release date: September 2010

Tagline: "Choose your own destiny"

 None
2011 Cosmic Radiance Release date: August 2011

Tagline: "Be the brightest star in the universe"

 None
2012 Fantasy Twist Release date: October 2012

Tagline: "Choose Your Fantasy"

 None
2013 Island Fantasy Release date: April 2013

Tagline: "What's your island fantasy?"

 None
2013 Fantasy: Anniversary Edition Release date: October 2013

Tagline: "10 Hugs & 10 Kisses, xoxo – Britney"

 None
2014 Fantasy: The Nice Remix Release date: February 2014

Tagline: "Everybody has one. Naughty or Nice."

 None
2014 Fantasy: The Naughty Remix Release date: February 2014

Tagline: "Everybody has one. Naughty or Nice."

 None
2014 Fantasy: Stage Edition
Release date: July 2014

Tagline: "Your faint fantasy fragrance + limited edition bottle xoxo, Britney"

 None
2014 Rocker Femme Fantasy
Release date: November 2014

Tagline: "Unlock your rock n roll side"

 None
2015 Fantasy Intimate Edition Release date: June 2015

Tagline: "Everybody has an intimate fantasy"

 None
2016 Maui Fantasy Release date: February 2016

Tagline: "Aloha From Hawaii – xoxo Britney"

 None
2016 Private Show Release date: July 2016

Tagline: "It's your Private Show."

 None
2017 Fantasy in Bloom Release date: January 2017

Tagline: None

None
2017 VIP Private Show Release date: August 2017

Tagline: "It's your #VIPSHOW."

 None
2018 Sunset Fantasy Release date: January 2018

Tagline: “Experience summer in a bottle.”

None
2018 Prerogative Release date: July 2018

Tagline: “A fragrance for all.”

None
2019 Rainbow Fantasy Release date: January 2019

Tagline: “What color is your Fantasy?.”

 None
2019 Prerogative Rave Release date: August 2019

Tagline: “The new uninhibited fragrance for all.”

 None

Notes
  1. Fragrantica Awards is an online awards team.[88]

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