Brand New Music

Brand New Music (Hangul: 브랜뉴 뮤직, also stylized as BrandNew Music and initialized as BNM) is a South Korean hip hop company founded in 2011 by rapper Rhymer.[1]

BrandNew Music
Native name
브랜뉴 뮤직
Private
IndustryMusic
Genre
PredecessorIC Entertainment
Brand New Production
Brand New Stardom
Founded2011
FounderRhymer
Headquarters,
Number of locations
Bangbae, Seocho District
Key people
  • Rhymer (founder & CEO)
Services
  • Music production
  • Licensing
  • Publishing
SubsidiariesKorean Roulette
WebsiteBrandNewMusic.co.kr/

History

2003–2012: Founding and first-generation artists

Kim Se-hwan (Hangul: 김세환), known as Rhymer, founded the record label IC Entertainment in 2003 after having struggled to establish a career as a rapper since his debut in 1995.[1][2] The label later changed its name to Brand New Production.[3] In 2009, Brand New Production merged with Future Flow, a record label owned by rapper and producer Cho PD. The combined company was named Brand New Stardom.[1][3]

Brand New Stardom split into two companies in 2011, with Cho PD founding Stardom Entertainment and Rhymer founding Brand New Music. Artists Verbal Jint, Tae Hye Young, BNR, Keeproots, A-Man, and Miss $ followed Rhymer to the new label.[1][3]

Following the split of Brand New Stardom in 2011, the newly founded Stardom Entertainment sued Brand New Music, saying that Oh Yoo-mi, a member of Miss $, was still contracted with Stardom. According to Brand New Music, the two companies had previously agreed that "neither company would restrict Miss

s movement."[4]

Brand New Music released its first label collaboration, "Happy Brand New Year," at the end of 2012. Artists Verbal Jint, Phantom, As One, Miss $, Swings, Shijin, and Bumkey all contributed to the single.[5] It reached #24 on Korea's Gaon Digital Chart.[6]

2013–2016: second-generation artists

In January 2013, Brand New Music launched its own internet show "Brand New Live."[7] That summer, rapper San E left major music label JYP Entertainment and joined Brand New Music.[8] He has since become one of the most awarded artists in the label and one of the most successful rappers in Korean mainstream media.[9][10]

In early 2014, the label released its second collaboration, "You Make Me Feel Brand New," featuring Verbal Jint, San. E, Bumkey, Kanto, Swings and Phantom. The song samples the 1974 American soul hit song of the same name by The Stylistics.[11] The single reached #13 on the Gaon Digital Chart.[12] Later that year, R&B singer C-Luv (now known as Taewan) joined the label, having debuted ten years prior under Rhymer's Brand New Production label.[13] A few months later, rapper Swings left the label to focus on his own record label, Just Music Entertainment.[14] In December, the label released "Brand New Day," its third collaboration, which featured Verbal Jint, San E, Phantom, As One, P-Type, Taewan, Kang Min Hee (of Miss $), Kanto, Champagne & Candle, Da Il Yang and DJ IT.[15] The song reached #30 on the Gaon Digital Chart.[16] The year ended with Bumkey of the group Troy being indicted for dealing illegal drugs. Bumkey denied the allegations and was found not guilty in a trial the following year.[17][18]

Several artists joined Brand New Music in 2015, including Eluphant, MC Gree, Pretty Brown, and Unpretty Rapstar 2 contestant KittiB.[19][20][21][22] Brand New Music released its fourth label collaboration, "Heat It Up" in December. The song featured San E, Verbal Jint, Bumkey, Hanhae, Kanto, Kang Min Hee, Yang Da Il and Candle.[23]

2016 saw new additions to the label including the Esbee, Chancellor, and actor Yang Dong-geun who raps under the name YDG.[24][25][26]

2017–present: Sub-label and third-generation artists

In 2017, Brand New Music launched its indie sub-label "Korean Roulette", led by Kiggen as president. The first act to sign under it was the duo SBGB.[27]In July 2017, Brand New formed a duo MXM.[28]

In May 2019, Brand New debuted their first idol group AB6IX.[29]

In October 29th 2019, Brand New debuted BDC.[30]

In December 26th, 2019, Han Dong-geun signed an exclusive contract with the company.[31]

Artists

Independent artists

Korean Roulette

  • SBGB
  • Esbee

Former artists

Discography

Title Year Artists Peak chart
positions
Sales (DL)
KOR
[34]
"Happy Brand New Year" 2012
  • Verbal Jint
  • Phantom
  • As One
  • Miss S
  • Swings
  • N-Son
  • Bumkey
24
"Brand New Anthem"
  • Swings
  • Rhymer
  • P-Type
  • Heo In-chang
  • Bizniz
  • Kanto
N/A
"You Make Me Feel Brand New" 2014
  • Verbal Jint
  • San E
  • Bumkey
  • Swings
  • Phantom
  • Kanto
13
"Brand New Day"
  • Verbal Jint
  • San E
  • Phantom
  • As One
  • P-Type
  • Taewan
  • Kang Min-hee
  • Kanto
  • Champagne & Candle
  • Yang Da-il
  • DJ It
30
"High" (잘 되길 바래)
  • Champagne & Candle
  • Hanhae
  • Kanto
N/A
"Heat It Up" (몸 좀 녹이자) 2015
  • San E
  • Verbal Jint
  • Bumkey
  • Hanhae
  • Kanto
  • Kang Min-hee
  • Yang Da-il
  • Candle
40
"Brand New Shit"
  • Verbal Jint
  • San E
  • Phantom
  • P-Type
  • Eluphant
  • KittiB
  • Champagne
  • MC Gree
  • DJ Juice
N/A
"Respect The Name" 2016
  • San E
  • Hanhae
  • P-Type
  • MC Gree
  • Minos
  • Kebee
  • KittiB
  • Kanto
  • DJ Juice
"Already Christmas" (어느새 크리스마스)
  • Yang Da-il
  • Chancellor
  • MC Gree
  • As One
  • Kang Min-hee
"Better Tomorrow"
  • San E
  • Minos
  • Hanhae
  • Kanto
  • KittiB
  • Champagne
  • Sanchez
  • Taewan
N/A
"Baby Can I" (너가 필요한 것 같아) 2017
  • Bumkey
  • Chancellor
  • Taewan
  • Sanchez
  • Yang Da-il
  • MXM
"Fresh Air"
  • Verbal Jint
  • Eluphant
  • DJ Juice
  • Hanhae
  • Rudals

Concerts

  • Brand New Year 2015 (December 12, 2015)
  • BRANDNEW WORLD SEOUL (September 22, 2017)
  • BRANDNEW Year 2017 Brand New Season (December 22, 2017)

See also

References

  1. Um, Dong-jin (4 May 2015). "Rhymer finds success after years of struggle". JoongAng Ilbo. Korea JoongAng Daily. Retrieved 6 July 2017.
  2. "Rhymer". Brand New Music (in Korean). Archived from the original on 2016-03-25. Retrieved 31 March 2016.
  3. "South Korean Rappers Verbal Jint And San E Plan Tokyo Showcase Concert For Next Month". KpopStarz. 20 October 2015. Retrieved 31 March 2016.
  4. "Stardom Entertainment files lawsuit against Brand New Music over Miss $'s new single". Allkpop. Allkpop. 27 September 2012. Retrieved 6 July 2017.
  5. "Brand New Music releases "Happy Brand New Year" MV". Allkpop. Allkpop. 5 December 2012. Retrieved 31 March 2016.
  6. "2012년 50주차 Digital Chart". Gaon Music Chart. Korea Music Content Industry Association. Retrieved 31 March 2016.
  7. "Brand New Music launches the first episode of their reality series 'Brand New LIVE'". Allkpop]accessdate=September 20, 2013. January 31, 2013.
  8. "San E signs with Brand New Music after parting ways with JYPE + releases "Rap Circus" MV". Allkpop. June 3, 2013. Retrieved 31 March 2016.
  9. "EXCLUSIVE: Hip hop getting more popular in Korea – San E". The Manila Bulletin. February 13, 2016. Archived from the original on 17 March 2016. Retrieved 31 March 2016.
  10. "San E and Raina achieve an all-kill with 'A Midsummer Night's Sweetness'". Allkpop. June 12, 2014. Retrieved 31 March 2016.
  11. "Verbal Jint, Phantom, San E, and Other Makes Us Feels "Feel BRAND NEW" in New MV". Soompi. January 13, 2014. Retrieved 31 March 2016.
  12. "Digital Chart, January 19-25, 2014". Gaon. Retrieved 31 March 2016.
  13. "C-Luv Joins Brand New Entertainment with Verbal Jint, San E, and Bumkey". KpopStarz. April 8, 2014. Retrieved April 4, 2016.
  14. "Swings Leaves Brand New Music to Focus on His Own Agency Just Music". Soompi. 29 August 2014. Retrieved 31 March 2016.
  15. "Editor's Pick: On 'Brand New Day' Verbal Jint And San E Join Forces With Their Labelmates To Create Greatness". KpopStarz. 5 December 2014. Retrieved 31 March 2016.
  16. "Digital Chart, December 14-20,2016". Gaon. Retrieved 31 March 2016.
  17. "Bumkey under suspicion of allegedly aiding in drug dealing + agency to issue official statement". Allkpop. December 10, 2014. Retrieved 31 March 2016.
  18. "Bumkey Ruled Not Guilty on Drug Dealing and Administering Charges". Soompi. April 19, 2015. Retrieved 31 March 2016.
  19. "Hip-Hop Duo Eluphant Officially Joins Record Label Brand New Music". KpopStarz. January 16, 2015. Retrieved April 4, 2016.
  20. "Kim Gu Ra's son Kim Dong Hyun to debut in the first half of this year as 'GREE' under Brand New Music". Allkpop. 25 February 2015. Retrieved April 4, 2016.
  21. "Pretty Brown (프리티브라운)". KBS World Radio. Retrieved 2 April 2016.
  22. "Unpretty Rapstar 2 contestant KittiB signs with Brand New Music". Hip Hop Kr. 17 November 2015. Retrieved November 17, 2015.
  23. "Brand New Music's artists incl. San E, Verbal Jint and more 'Heat It Up' in new MV". Allkpop. 8 December 2015. Retrieved 4 April 2015.
  24. "Check out Esbee's MV for 'I Just Wanna Sing' feat. Hanhae!". Allkpop. 16 February 2016. Retrieved 30 March 2016.
  25. "Chancellor, Formerly Known As One Way Chance, Joins BRAND NEW MUSIC". Koreaboo. 24 March 2016. Retrieved 24 March 2016.
  26. "Yang Dong Geun joins BrandNew Music for his activities as a rapper". Koreaboo. 6 March 2016. Retrieved 30 March 2016.
  27. 키겐, 팬텀의 리더에서 코리안룰렛 대표로(인터뷰②)
  28. Kim, Mi-ji (2017-07-13). '프듀2' 임영민X김동현 "유닛 프로젝트 가동…7월말 선공개"(V라이브) (in Korean). Xsportsmedia. Retrieved 2017-07-28.
  29. (in Korean) AB6IX, 5월 22일 올림픽홀서 데뷔 앨범 쇼케이스 개최(공식)
  30. "BDC "그룹명은 'BOYS DA CAPO' 약자, 초심 잃지 않겠다는 포부 담아"" (in Korean). Joongbu Ilbo. 2019-11-07. Retrieved 2019-12-25.
  31. "한동근, 브랜뉴뮤직 전속계약…"데뷔 때 인연으로" [공식]". entertain.naver.com (in Korean). 2019-12-26. Retrieved 2019-12-25.
  32. Park, Young-woong (2017-12-21). '한해·키겐·산체스' 그룹 팬텀, 6년만에 해체..22일 마지막 무대. X Sports News (in Korean). Archived from the original on 2017-12-23. Retrieved 2018-01-21.
  33. https://m.entertain.naver.com/read?oid=079&aid=0003102403
  34. "Gaon Digital Chart". Archived from the original on 2017-03-09.
  35. "2012년 12월 Download Chart".
  36. "2014년 01월 Download Chart".
  37. "2014년 12월 Download Chart".
  38. "2015년 12월 Download Chart".
  39. "2016년 51주차 Download Chart".
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