Srivari Brahmotsavam

The word Brahmotsavam is a combination of two Sanskrit words—Brahma and utsavam (festival)—and Brahma reportedly conducted the first festival. Brahma also means "grand" or "large".[4] Srivari Brahmotsavam is also known as "Venkateswara Salakatla Brahmotsavams" and "Venkateswara Navaratri Brahmotsavams".

When there is an extra month in the lunar calendar, two Brahmotsavam are held: Salakatla and Navarathri. Both festivals were held in 2015 and 2018.

In Salakatla Brahmotsavam, Rathotsavam (Big Chariot) is held on the morning of the eighth day; during Navratri Brahmotsavam, Golden Chariot (Swarna Rathotsavam) is held that morning of the eighth day. In Salakatla Brahmotsavam, there is a flag-lowering (Dwajaavarohanam) on the evening of the ninth day.[5]

According to the legend of Tirumala, Brahma descends to earth to conduct the festival.[1] Sri Venkteswara Sahasranamastotra refers to Brahma performing the festival, signified by a small, empty wooden chariot (brahmaratham) which moves ahead of the processions of the Venkateswara processional deity Malayappa.[1][6]

The first reference to festivals in the Tirumala Venkateswara Temple was in 966 CE, when the Pallava queen Samavai endowed land and ordered its revenue to celebrate festivals in the temple.[7][1] Until 1582, Brahmotsavams were held as often as 12 times a year.[1]

The Brahmotsavam is held over nine days at the beginning of the Hindu calendar month of Āśvina, paralleling Navaratri. The evening before the first day, the rite of Ankurarpana (the sowing of seeds to signify fertility and abundance) is performed. The main first-day activity is Dwajarohana, the raising of the Garuda flag to signify the beginning of the festival. Religious activities during the festival include daily homas and processions on streets surrounding the temple. The final day commemorates Venkateswara's birth star. The Sudarshana Chakra is bathed in the temple tank with the devotees. The Chakra is then placed on a high platform, and the devotees walk under it and are blessed with its dripping water. The festival ends with Dhvajavarohanam, the lowering of the Garuda flag.

Dwajarohanam

A ceremony on the first day, when a flag with a picture of Garuda (the vehicle of Vishnu) is hoisted over the temple.[8] The flag is believed to be a symbolic invitation to the Hindu deities to attend the festival.[8] After the ceremony, the Andhra Pradesh chief minister offers new silk clothes to Venkateswara.[9]

Garuda Vahanam

On the evening of the fifth day, Venkateswara and Garuda are carried in a procession and decorated with garlands of flowers.[10] Every year, the Tirupati Venkateswara garland is sent to the Srivilliputtur Andal Temple for the marriage festival of Andal.[11]

Hanumantha Vahanam

On the morning of the sixth day morning, Venkateswara and Hanuman are taken out in procession.[12]

Chakra Snanam

On the morning of the ninth day, the Malayappa, his two consorts and the Sudarshana Chakra are carried in procession to the Varahaswamy Temple.[13] After the abhishekam and presentation of food offerings, the Sudarshana Chakra and its devotees are bathed in the temple tank.[13]

• 
  First evening
• 
  Second morning
• 
  Second evening
• 
  Third morning
• 
  Third evening
• 
  Fourth morning
• 
  Sixth evening

• Venkateswara
• Rath Yatra
• Tirumala Tirupati Devasthanams

• "Tirupati dresses up for Brahmotsavam". The Times of India. 6 October 2002. Retrieved 18 December 2019.
• "Crafts mela to coincide with Brahmotsavam". The Hindu. 17 September 2001. Retrieved 18 December 2019.

• The Hindu reports on Brahmotsavam
• The temple's official page on the festival