Boss Coffee

Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese canned coffee. An image of American writer William Faulkner appears as the brand's logo,[1] and American actor Tommy Lee Jones has appeared in a series of TV commercials.[2] In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.[3]

Product lists

As of November 2004
Can of Boss Café Au Lait from a vending machine in Japan
  • Bossccino
  • Bosspresso
  • Boss 微糖・深煎り (Bito Fukairi)
  • Boss Café Au Lait
  • Boss Calorie Off
  • Boss デミタス (Demitasu)
  • Boss デミタス (Demitasu) Latte
  • Boss Double Black
  • Boss 深煎り (Fukairi) Super
  • Boss 休憩中 (Kyukeichu)
  • Boss 無糖 (Muto) Black
  • Boss Rainbow Mountain Blend
  • Boss 仕事中 (Shigotochu)
  • Boss Super Blend
  • Boss +1 Plus One
  • Boss Sekido Blend
  • Boss Mezamashi Caffeine Shiki
  • Boss SORA Bito Milk-iri
  • Boss SORA Muto Black
  • Boss Latte Latte
  • Boss Latte Latte Café Mocha
  • Boss Dark Black
  • Boss Mocha Brazil
  • Boss Fine Roast
  • Boss Fine Beans
  • Boss Neo Seven
  • Boss Double Roast
  • Boss Intermission
  • Boss Refreshment
  • Boss 250
  • Boss HG (High Grown Beans)

Additional as of January 2007
  • Boss Americano
  • Boss Begin!
  • Boss W.E.B. (World Executive Blend)
  • Boss Café au Lait

As of 2008
  • Boss Silky Black
  • Boss 木陰 (Kokage)
  • Boss Legend
  • The Espresso
  • Boss 冬のくつろぎ (Fuyunokutsurogi)
  • Boss 贅沢微糖 (Zeitakubitou)
  • Boss Gold City Blend (Hokkaido limited-edition Boss)
  • Boss Midnight Aroma

As of 2012
  • Boss Iced Coffee
  • Boss Drive Shot
  • Ultra Boss ボス 超
  • Boss White Presso
  • Boss Gold Presso
  • Boss Silky Drip
  • Luxury Boss ボス 贅沢微糖
  • Boss Black
  • Boss Super Blend
  • Boss Mediterranean Blend ボス 地中海ブレンド
  • Zero Boss ボス ゼロの頂点
  • Boss Friendly Boss ボス やさしいボス
  • Boss Silky Black Hot Blend
  • Boss of the Morning ボス 朝のオレ
  • Boss Luxury Double Café Au Lait ボス 贅沢ミルクと生クリームのコクダブルカフェオレ
  • Boss Aqua Au Lait ボス とろけるカフェオレ
  • Boss Luxury Made Espresso ボス 贅沢エスプレッソ仕立て
  • Boss Good Start Blend
  • Boss Short Break Blend
  • Boss First Class
  • Boss Brazil Special
  • Boss Brazil Original
  • Boss Brazil Caffe Latte
  • Boss Select Café
  • Boss Simple Style
  • Boss Half and Half
  • Smart Boss
  • Boss Rich on Rich

As of 2013
  • Boss Gran Aroma

As of 2014
  • Boss Premium[4]

2019 launch in Australia and New Zealand

The Suntory Boss brand was launched in Australia and New Zealand in November 2019, with two products.[5][6]

  • Boss Iced Latte
  • Boss Iced Long Black

References
  1. "Portrait of American author William Faulkner smoking a pipe on a..." Getty Images. Retrieved 2018-10-22.
  2. "Tommy Lee Jones is Big in Japan and Boss Coffee is His Lifeblood". Slashfilm. 2017-11-02. Retrieved 2018-01-26.
  4. "The Richest BOSS Ever SBF Launches PREMIUM BOSS in Japan | News Release | SUNTORY BEVERAGE & FOOD". www.suntory.com. Retrieved 2016-08-17.
  5. "Japan's Suntory Boss Coffee lands in Australia". 2019-10-31. Retrieved 2020-03-17.
  6. "Japan's #1 favourite Suntory Boss Coffee brand lands in New Zealand". 2019-10-22. Retrieved 2020-03-17.
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