Boomerang (Middle East and Africa TV channel)

Boomerang EMEA (formerly Boomerang HQ) is the collective title for two children's channels owned by Warner Bros. Africa that air animated series; Boomerang Africa — a feed for Sub-Saharan Africa, and Boomerang MENA — a feed for the Middle East and North Africa, in addition to Greece and Cyprus.

Boomerang
Launched5 June 2005 (5 June 2005) (Boomerang Europe)
1 July 2016 (1 July 2016) (Boomerang MENA)
Owned byWarner Bros. Africa
Picture format16:9 (576i, SDTV)
(Africa version)
16:9 (1080i, HDTV)
(downgraded to 16:9 576i for SDTVs; MENA version)
CountrySub-Saharan Africa
Middle East and North Africa
Greece
Cyprus
LanguageEnglish
(MENA and Africa versions)
Arabic
(MENA version)
Greek
(MENA version in Greece and Cyprus)
Broadcast areaMiddle East and North Africa
Sub-Saharan Africa
Greece
Cyprus
HeadquartersTurner House,
Great Marlborough Street,
London, United Kingdom

Turner Broadcasting System Arabia FZ-LLC,
Dubai Media City
Dubai, United Arab Emirates (MENA version)
Formerly calledBoomerang HQ (2005–2015)
Sister channel(s)Cartoon Network
CNN International
Turner Classic Movies
Cartoon Network Arabic
Cartoon Network Hindi
HLN
Boing
Toonami
WebsiteBoomerang Africa website
Boomerang MENA website
Availability
Satellite
beIN (Middle East and North Africa)Channel 105
(HD, MENA version)
DStv (Sub-Saharan Africa)Channel 302
(SD/HD, Africa version)
Forthnet (Cyprus)Channel 503
(HD, MENA version)
NOVA Cyprus (Cyprus)Channel 403
(HD, MENA version)
NOVA Greece (Greece)Channel 52
(HD, MENA version)
Kwesé TV (Sub-Saharan Africa)Unknown
(SD, Africa version)
Cable
Cablenet (Cyprus)Channel 305
(HD, MENA version)
IPTV
PrimeTelChannel 401
(HD, MENA version)
CytaVisionChannel 31
(HD, MENA version)

History

Boomerang HQ was launched on 5 June 2005 as a channel for Europe, the Middle East and Africa. It broadcast in English, and also offered Polish and Hungarian audio tracks for Poland and Hungary respectively.

In December 2005, a Greek audio track was added on Greek and Cypriot TV providers.

The African website, BoomerangTVAfrica.com, launched in 2010,[1] but for a brief time redirected to BoomerangHQ.net.

In 2008, the network added an Arabic audio track. In October 2010, the channel started broadcasting shows in Romanian.

On 12 October 2011, a dedicated Central and Eastern European feed (serving Poland, Hungary and Romania) was launched, featuring its own schedule with Hungarian, Romanian, Polish, and English audio. Around the same time, preschool brand Cartoonito was added to both feeds as a morning block. Despite the split, Boomerang HQ continued to air in Africa and the Arab world, as well as in the Netherlands, Flanders, Portugal, Greece, Cyprus, and select TV operators in the Czech Republic.

The channel ceased broadcast in Portugal on 31 December 2013, due to the launch of the Portuguese Cartoon Network. Despite this, an individual European Portuguese feed would launch in 2015 for Angola and Mozambique, and in 2018 for Portugal.

On 1 November 2014, all Benelux and Czech TV providers switched over to Boomerang CEE, leaving Greece and Cyprus as the only European countries that continued to carry Boomerang HQ.

On 14 January 2015, the channel adopted the global rebrand and renamed itself as Boomerang Africa.

On 1 July 2016, Boomerang MENA – an official feed for the Arab world –launched to replace the African feed on that region's TV providers, as well as in Greece and Cyprus. The HD channel carries a separate schedule and set of censorship rules, with three audio tracks: English, Arabic, and Greek.

Boomerang Africa switched to 16:9 widescreen on 21 September 2016. On 4 March 2019, it began broadcasting in HD.

Logos
  • 5 June 2005 to 14 January 2015
  • 14 January 2015 to present (1 July 2016 to present on Boomerang MENA)

See also

References
  1. "Turner takes wraps off new Boomerang website". Licensing.biz. 2010-06-23. Archived from the original on 2015-10-01. Retrieved 2015-06-29.
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