Bikroy.com

Bikroy launched membership services in May 2016, which allowed users to have a dedicated page of their own with business details, photos and all their advertisements. Members could post extended numbers of advertisements through different membership packages and receive free promotions, shop stickers, business cards and a dedicated team for assistance.[4]

Bump Up moves a posted advertisement to the top of the regular ad listings once a day for seven days. Throughout the day, the ad moves down the pages as usual until the next Bump Up the following day. This is similar to posting a new advertisement everyday and can get advertisements up to five times or more views than regular ads.[5][6]

Up to two Top Ads show up at the top of every ad listing page and are visibly distinct from regular advertisements. Top Ads look bigger, are highlighted in yellow and are clearly marked as "Top Ad". Top Ads are also simultaneously added as regular advertisements and are thus eligible for a daily Bump Up promotion.[5][6]

Advertisers can purchase banner placements on the desktop, mobile, and app versions of the site.

Bikroy steps into the e-commerce arena with its online marketplace services. The platform now allows buying products directly online and receiving the product by home delivery using the service called buy now.[7][8]

On 18 October 2012, Bikroy was formally launched in a press conference held in Bangladesh's capital city Dhaka but had begun operations in June earlier that year.[2] The story was covered by several major newspapers in the country, including Prothom Alo,[9] Kaler Kantho[10] and The Daily Star.[11] In November 2012, Bikroy was named as the "Country's first bilingual classified website" by The Daily Star[11] as it supported Bengali and English languages. In December 2012, it was voted by Prothom Alo and Asia News 24 as "the highest visited classified advertisement site in Bangladesh".[12]

The year 2013 saw Bikroy become one of the top 10 most popular Bangladeshi websites.[13] "Bikroy.com" was the 4th most searched keyword in Bangladesh that year on Google.[14] The company gained over 500,000 fans on Facebook.

Through a collaboration with Robi, a Zero Rating campaign was also released that year thus enabling free browsing of Bikroy through the operator.[15] During this year, the company opened a total of five offices in Bangladesh and their Facebook page reached 2,000,000 fans.

The launch of Bikroy application on iOS and Android was one of the major milestones that year.[16] Bikroy also partnered with Facebook and Internet.org to enable free browsing of Bikroy.com on the internet through the Free Basics service.[17] Another major milestone for the company was the offer of a pre-order and delivery service for sacrificial animals on the occasion of Eid-ul-Adha. This was the first time live Qurbani animals were ever sold online in Bangladesh.[18]

This year the company launched a Membership service for small businesses, allowing them to advertise their products under their own page on Bikroy.[4] Bikroy was ranked in the top three, right after Facebook and Google, by a Millward Brown survey on top of mind preference conducted on over a thousand Bangladeshi internet users, marking the second time the company ranked in the top 3 in the last 2 years.[19]

Over the year 2017, Bikroy introduced their online job portal and entered an agreement with one of the ride sharing apps in Bangladesh, Pathao, as its official recruitment partner.[20] In the annual Kantar Millward Brown survey, Bikroy lost its 3rd position rank to YouTube and is currently ranked 4th this year followed by Facebook, Google, and YouTube in Bangladesh.[21] Keeping its promise on gender parity with the #HeForShe campaign, Bikroy grew its workplace female employee ratio by 7% from the previous year as a part of their Women's Empowerment Principles (WEPs) signatories – a collaboration between UN Women and the UN Global Compact.[22]

In 2017, Bikroy partnered with ICT Division, LICT and BCC to organize the Dhaka IT-ITES Job Fair in February.[23] It also hosted a customer competition in association with Minister Hi-Tech Park Limited to promote its online cattle market with the hashtag #BiratHaat.[24] In an effort to counter the frailties of online shopping such as fake products & fraudulent transactions, it has enhanced its ad account verification process & placed bans on duplicate/replica products.[25]

For the 3rd consecutive year, Bikroy has been the top rated online marketplace among all e-commerce websites in Bangladesh. It has been awarded the “Top of Mind” award based on the results of the “Online Brand Health: Market Research Report”, which is a survey of 2400 internet users by Somra MBL Ltd. According to the same survey, Bikroy is in 4th place among global websites in Bangladesh after Facebook, Google & YouTube. The survey results also showed that the largest share of preference by customers on its platform is for the buying and selling of mobile phones.[26][27]

Bikroy partnered with Aarong to become its official recruitment partner for publishing all available job opportunities in Bikroy.com/jobs. Aarong is an enterprise of one of the largest social development organizations in Bangladesh - BRAC.[28]

Bikroy.com has made itself a medium for the buying and selling of cattle during Qurbani – the largest religious festival in Bangladesh.[7] Bikroy arranged “Bikroy Qurbani Show” to showcase cattle that are to be sold in its online platform as a one-day display event for Eid-Ul-Azha.[29] The event comes to highlight with its #BiratHaat campaign to offering customers to view the sacrificial animals before purchasing them online.[30]

Bikroy.com arranged #ILoveBangladesh story writing competition and the winners were announced in celebration of the Victory Day. The award ceremony was held on December 19, 2018, with special guests including the freedom fighter and musician martyr Altaf Mahmud's daughter Shawan Mahmud.[31]

In the year of 2019, Bikroy made several partnerships based Bikroy Deals campaigns such as Valentine Deals with Royal Tulip Sea Pearl Beach Resort & Spa as the ‘’Hospitality Partner’’ & US-Bangla Airlines Ltd. as the ‘’Travel Partner’’[32], Boishakhi Deals with Minister Hi-Tech Park Limited[33], Ramadan Deals with Minister Hi-Tech Park Limited, HMD Global (the sole importer of Nokia in Bangladesh) and US Bangla Airlines Limited.[34]

In April, Bikroy.com re-introduced a job site - BikroyJOBS especially for blue-collar and part-time job seekers. Many well-known Bangladeshi companies post their vacancies and recruit from this site.[35]

Bikroy launched the Biraat Haat campaign for the fifth time on the occasion of Eid-ul-Adha. 13 winners from the buyer contest participants and 3 winners from the member contest participants were selected from all over the country and were provided with gifts, courtesy of Minister Hi-Tech Park Limited.[36]

In August 2019, Bikroy reached break-even for the first time since its 7 years of operation in Bangladesh. The company's Global CEO and Acting Managing Director Nils Hammar announced this auspicious news at the half-yearly event arranged for the employees.[37][38]

In 2019, Bikroy published infographics on the Cars[39], Mobile[40] and Livestock market of Bangladesh[41] based on the data acquired from the user activity on Bikroy’s website.

Bikroy.com arranged ‘I Love Bangladesh’ story writing competition with partnership of CycleLife Exclusive. the competition for the second time to highlight the stories of freedom fighters and individuals who, out of their deep-rooted patriotism, played or is continuing to play an important role in the progress and well-being of the nation and its people. The award ceremony was held on December 23, 2019.[42]