Bangla (drink)

Bangla[1] is an alcoholic beverage made from starch and sold in West Bengal. There are government licensed counters to sell this beverage. Bangla is a distilled country liquor. Notable Bengali liquor names are Uran, Captain, Pincon Bangla number one, Tarzan, Dada, Wonder, etc.[2]

An empty bottle of Bangla liquor.


Ingredients

Bangla is made from grains such as sorghum, bajra and wheat.[2]

Production and consumption

According to the government data of 2015, 48% of the West Bengal state's market share is Indian-made foreign liquor (IMFL), 39% is the Bangla drink. 11% of the market share is beer and the remaining 2% are occupied by wine and other spirits.[2] Bangla is generally consumed by those who cannot afford other more expensive alcohol.[3] The market, however, has been increasing for domestic liquor; this is due to a combination of a change in government policy that allows Bengali liquor to be sold in more outlets, improved production, and packaging, and new marketing strategies.[2]

The vast majority of excise revenue in the state of West Bengal is coming from cheap Bengali liquor. In the 2014-15 fiscal year, the figure reached 3,600 crore.[2]

Bangla is most consumed by the people of murshidabad. According to liquor expert Sayan Choudhury, bangla liquor of Murshidabad is number one in the world.

References
  1. "বাংলা মদের বাংলা বাজার". kolkata24x7.com. 3 July 2016. Retrieved 9 July 2018.
  2. "কুলীন হওয়ার দৌড়ে এতদিনের ব্রাত্য বাংলা". আনন্দবাজার পত্রিকা. 5 Jun 2015. Retrieved 9 July 2018.
  3. Tathagata Bhattacharya (23 October 2017). "Alcohol and Bengalis: A troubled relationship". National Herald.
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