Auto Bild

Auto Bild is a leading German automobile magazine based in Hamburg, Germany.[1][2]

Auto Bild
Auto Bild sample cover
EditorTom Drechsler
CategoriesAutomobile magazine
FrequencyWeekly
Circulation374,981 (Q2 2016)
First issue23 February 1986 (1986-02-23)
CompanyAxel Springer AG
CountryGermany
Based inHamburg
LanguageGerman
Websiteautobild.de
ISSN0930-7095

History and profile

Auto Bild was first published on the last week of February 1986.[3][4] The magazine is published by Axel Springer AG on a weekly basis.[5] The website of the magazine was started in 1996.[3] From May 2009, another magazine Auto Bild Motorsport began to appear weekly in Auto Bild.[6]

Auto Bild with its worldwide licensed editions, of which more than seven million copies are sold every month, is published in 36 countries.[3] Foreign editions include France's Auto Plus,[7] the United Kingdom's Auto Express and Turkey's Auto Show. The magazine also has a Polish edition, which is part of Axel Springer AG via its subsidiary Axel Springer Polska.[8]

The Finnish edition of the magazine, Auto Bild Suomi, was started in 2004, and is published by Sanoma Magazines.[9][10] The Bulgarian version of the magazine is published under the name of Auto Bild Bulgaria which also published by Axel Springer AG.[11]

In Spain, its edition is published on a weekly basis with the original name by Axel Springer AG.[12] The Italian edition of the magazine, Auto Oggi, is licensed by Mondadori.[7] In 2008, its Romanian edition was launched by Ringier.[13] It is published on a bimonthly basis.[13] On 15 November 2012, the Argentina edition was started by Grupo Veintitres which holds the license of the magazine.[14]

Circulation

In 2001, Auto Bild had a circulation of 792,000 copies in Germany.[5] The circulation of the magazine was 592,245 copies in Germany in 2010, making it the fourth best selling European automobile magazine.[15] The same year, its Spanish edition had a circulation of 32,484 copies.[12] Its circulation was 555,500 copies in 2012 in Germany.[16] During the second quarter of 2016, the magazine had a circulation of 374,981 copies in the country.[17]

Editor-in-chiefs
  • Werner Rudi (1986–1988)
  • Peter J. Glodschey (1986–1994)
  • Peter Felske (1988–2006)
  • Bernd Wieland (2006–2017)
  • Tom Drechsler (since 16 Juny 2017)

See also

References
  1. "Auto Bild (Germany)". Publicitas. Archived from the original on 20 January 2017. Retrieved 24 May 2015.
  2. Western Europe 2003. Psychology Press. 30 November 2002. p. 294. ISBN 978-1-85743-152-0. Retrieved 28 February 2016.
  3. "International Licensing 2012/2013" (PDF). Axel Springer. Archived from the original (PDF) on 20 January 2014. Retrieved 29 March 2015.
  4. Dick Hendrikse (September 1986). "Illiteracy: Threat to European Magazines?". Folio: The Magazine for Magazine Management. 15. Retrieved 31 March 2015. – via Questia (subscription required)
  5. "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  6. "Auto Bild Motorsport becomes Europe largest motorsports magazine". Adnative. 9 April 2009. Archived from the original on 20 January 2017. Retrieved 5 June 2015.
  7. Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). Retrieved 25 April 2015.
  8. "Axel Springer Polska acquires the Przeglad Sportowy sports paper". Axel Springer AG. 29 June 2007. Archived from the original on 2 April 2015. Retrieved 1 April 2015.
  9. Jukka Pietiläinen. "Finnish mass media in the era of globalisation". Igni. Archived from the original on 2 April 2015. Retrieved 4 April 2015.
  10. "Sanoma Magazines Finland Selects Neo by Anygraaf". Anygraaf Oy. Retrieved 6 April 2015.
  11. "Eastern Empires" (PDF). Brussels: European Federation of Journalists. June 2003. Archived from the original (Report) on 20 January 2017. Retrieved 7 April 2015.
  12. "World magazine trends 2010/2011. Spain" (PDF). FIPP. Archived from the original (PDF) on 21 June 2012. Retrieved 13 April 2015.
  13. "Auto Bild". Ringier. Archived from the original on 23 April 2015. Retrieved 24 May 2015.
  14. "Grupo Veintitres Launches Auto Bild in Argentina". FIPP. 16 November 2012. Retrieved 24 May 2015.
  15. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.
  16. "Annual Report 2012" (PDF). Axel Springer AG. Archived from the original (PDF) on 5 March 2016. Retrieved 30 March 2015.
  17. "Advertising rates Magazines 2016". Media Impact. Archived from the original on 31 January 2016. Retrieved 18 September 2016.
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