aussieBum

aussieBum is an Australian men's swimwear and underwear manufacturer.

aussieBum
Private
IndustryFashion
Founded2001
FounderSean Ashby
Headquarters
Sydney
,
Australia
Area served
Worldwide
ProductsMen's swimwear, underwear, and clothing
Websiteaussiebum.com

Some aussieBum underwear and swimwear is manufactured in Sydney's inner west. A growing number of aussieBum products are manufactured overseas in China[1], Bangladesh[2], Thailand[3], and Vietnam[4]. All products are designed and despatched from Sydney, with the business run completely out of the company's headquarters in the suburb of Leichhardt.

Marketing

The company has no sales representatives overseas but relies on the strength of the company website. Australian sales make up only 10% of its business. The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.[5]

The brand retails in some of the biggest department stores in the world such as Selfridges, Harrods and House of Fraser in the UK, Printemps in Paris, KaDeWe in Berlin, and Harvey Nichols in Dubai, as well as in small boutiques in various cities around the world. aussieBum's online store ships to more than 150 countries with free delivery.[6]

aussieBum's version of Shearing the Rams

AussieBum promotes their products on various social media platforms such as Facebook and Twitter. The brand has a popular online following with the aussieBum being the 7th most popular search term in Australia.[5]

The brand uses a distinctly cheeky advertising style, such as remaking the Australian painting Shearing the Rams with muscle-bound men shearing sheep in just their underwear.[7]

Celebrities including Ewan McGregor, Billy Connolly, and Daniel Radcliffe are fans of aussieBum. Soccer superstar and men's fashion trendsetter David Beckham has also appeared in the brand.[8]

AussieBum swimwear has been featured in music video clips Slow by Kylie Minogue and SuperMartXé VIP

In 2011, during the first episode of The Celebrity Apprentice Australia, director Sean Ashby gave $50,000 to charity when politician Pauline Hanson washed his car wearing aussieBum underwear, plus an additional $10,000 for Deni Hines to sing the national anthem.[9]

Products
aussieBum men's briefs, Ice Blue in colour
aussieBum men's Jockstrap, with the Wonderjock Technology

Wonderjock

In November 2006, the Wonderjock was launched in the aussieBum underwear lines. Wonderjocks have been designed to lift and enhance a man's "package", through the use of a fabric cup used to protrude everything out instead of just down. 50,000 pairs of the new underwear were sold in the first seven days of being released.[10]

See also

References
  1. "Bodystretch Army/Green/Trunk". www.aussiebum.com. Retrieved 29 November 2019.
  2. "Longline Tank - Apollo". www.aussiebum.com. Archived from the original on 21 April 2017. Retrieved 20 April 2017.
  3. "Drylite Surf Short - Red". www.aussiebum.com. Archived from the original on 21 April 2017. Retrieved 20 April 2017.
  4. "Chino short - King". www.aussiebum.com. Archived from the original on 21 April 2017. Retrieved 20 April 2017.
  5. International Herald Tribune (21 January 2008). "Aussiebum: Down Under designs in more ways than one". Archived from the original on 29 May 2008. Retrieved 23 May 2008.
  6. Daily Telegraph (3 November 2006). "Wonderbra for men 'enhances'". The Daily Telegraph. UK. Archived from the original on 28 December 2007. Retrieved 2007-04-18.
  7. Byrnes, Holly (30 September 2006). "Daily Telegraph: Shear art attack". The Daily Telegraph. AU. Archived from the original on 28 December 2007. Retrieved 25 October 2019.
  8. AAP (20 October 2005). "The Age: Bums rush". Melbourne. Retrieved 13 March 2007.
  9. Christie, Joel (14 September 2011). "AussieBum gives Pauline Hanson $50,000 to strip to her underwear in Celebrity Apprentice car wash". Sydney Confidential The Daily Telegraph. AU. Retrieved 15 December 2011.
  10. Daily Telegraph (1 November 2006). "Daily Telegraph: Market grows for under wonder". Reuters. Retrieved 18 April 2007.
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