Anadin
Anadin is a brand of painkiller sold in the UK and Ireland, launched in 1932, originally by American pharmaceutical company Anacin and currently by Pfizer.[1]
Types
Several different types of painkiller are sold under the brand.[2] As of April 2009, these include:
- Anadin Original – aspirin and caffeine based
- Anadin paracetamol tablets – launched in 1988
- Anadin ibuprofen tablets – launched in 1997
- Anadin Extra – aspirin, paracetamol and caffeine based (ordinary version launched in 1983 and soluble version in 1992)
- Anadin Joint Pain
- Anadin Liquifast (or Anadin Ultra) – ibuprofen-based liquid capsules (ordinary and "Double strength" versions)[3]
Criticism
Along with other brands, Anadin's paracetamol tablets have been criticised for being overpriced compared to non-branded versions (e.g. 16 Anadin Paracetamol tablets each containing 500 mg of paracetamol cost around £2.09 while non-branded equivalents retail for around £0.35). Over the past five years Anadin sales have dropped significantly with people favouring purchase of non-branded versions and the Nurofen brand of painkillers which has seen increased sales due to marketing.[4]
As with many proprietary painkillers, the addition of caffeine to Anadin products may also make them slightly addictive or even induce headaches once people stop taking them.[5]
References
- "Archived copy". Archived from the original on 2012-11-23. Retrieved 2012-12-15.CS1 maint: archived copy as title (link)
- http://www.anadin.co.uk/
- http://www.brandrepublic.com/InDepth/Features/188772/Superbrands-case-studies-Anadin/ Archived 2009-08-18 at the Wayback Machine Superbrands case studies: Anadin
- http://www.dailymail.co.uk/money/article-1249869/Marketing-push-pays-Nurofen-maker-Reckitt.html
- https://www.independent.co.uk/life-style/health-and-wellbeing/features/the-great-medicine-ripoff-808919.html?r=RSS The Independent - The great medicine rip-off
- "Anadin brand". brandrepublic.com. Retrieved April 9, 2016.