All Sport

All Sport
TypeNutrient Enhanced Sports Drink Beverage
ManufacturerAll Sport, Inc. (distributed by Jel Sert)
Country of originUnited States
Introduced1993
Websitedrinkallsport.com

History

All Sport was launched by PepsiCo in 1994 a competitor to The Coca-Cola Company’s Powerade. Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo’s 2001 acquisition of Quaker, All Sport was sold to The Monarch Beverage Company before being acquired by Big Red in 2007.

All Sport was then acquired by Keurig Dr. Pepper through an acquisition in 2018. Jel Sert became the primary manufacturer of the brands powdered drink portfolio. This would later lead to Jel Sert to make the decision to acquire the business in late 2019. [1]

Products

All Sport products deliver 100% daily value of Vitamin C per serving. It delivers 2 times the Potassium than the leading sports drink. All Sport currently offers the following products:

All Sport Body Quenchers Powder
  • Variety Pack
  • Blue Raz Ice
  • Lemon Lime
  • Orange
  • Fruit Punch
  • Grape

All Sport Zero Powder Sticks
  • Blue Raz Zero
  • Fruit Punch Zero
  • Lemon Lime Zero
  • Orange Zero
  • Grape Zero
  • Variety Pack

All Sport Freezer Pops
  • Variety Pack
  • Blue Raz Ice
  • Fruit Punch
  • Lemon Lime
  • Orange

All Sport Sugar Free Freezer Pops
  • Variety Pack
  • Blue Raz Ice
  • Fruit Punch
  • Lemon Lime
  • Orange

Sponsorships
Jeremy Mayfield's 2009 Sprint Cup hauler, with All Sport decals.

All Sport has sponsored several athletes and teams.

References
  1. "Jel Sert Acquired All Sport". Retrieved 20 April 2020.
  2. http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/06-04-2009/0005038405&EDATE= Archived 2009-06-16 at the Wayback Machine


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