6ixBuzz

6ixBuzzTV Ltd., doing business as 6ixBuzz (pronounced six-buzz), is a Canadian media platform and entertainment company.[2] Founded in 2012 by "SB" and "MB" and based in Toronto, Ontario, the company provides entertainment stories, comedy skits and music videos based around hip hop music on its website and Instagram profile, for which it has drawn comparisons to US-based WorldStarHipHop and UK-based SB.TV.[3][4] With over 300 videos uploaded, 50,000 subscribers and 20 million views, 6ixBuzz is the largest rap-based promotional YouTube channel in Canada.[5]

6ixBuzz
Privately held
IndustryMedia, entertainment, music
Genre
FoundedSeptember 22, 2012 (2012-09-22) (platform)
February 19, 2018 (2018-02-19) (company)[1]
Founders"SB"
"MB"
Headquarters
Toronto, Ontario
,
Canada
Area served
Ontario
Divisions
Subsidiaries
  • 6ixBuzzTV
  • 6ixAngels
  • NOTB
  • KnowYork
  • EuroBuzz
  • BuzzTime
Website6ixbuzzent.com

History

6ixBuzz began as a meme and news profile on Instagram in 2012 as a means of showcasing Toronto's hip hop underground, and has gained over a million followers since.[6] Its founders, "SB" and "MB," attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture.[7]

Politician Doug Ford has been noted for his interactions with the company.[8]

6ixBuzz was also involved with working with Ryerson University film student Angelica Milash, producing music videos on behalf the company and their platform.[9] On February 5, 2020, 6ixBuzz was reported to have been causing harm on businesses in Ontario due to its coverage on the Coronavirus outbreak 2020. A Markham based noodle shop named "Wuhan Noodle 1950" stated that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz.[10] The post was eventually removed from the account on April 2.[11] 6ixBuzz was noted by The Varsity as introducing Toronto slang to a global audience in an article published on March 8, 2020.[12]

6ixBuzz Entertainment
6ixBuzz Entertainment
Parent companyWarner Music Group
Founded2018
Founder"SB"
"MB"
StatusActive
Distributor(s)Warner Music Canada
GenreHip hop, Canadian hip hop, trap
Country of originCanada
LocationToronto, Ontario
Official website6ixbuzzent.com

6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto.[13] 6ixUpsideDown was released on October 19, 2018 and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists.[14] It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018 and remained on the charts for 1 week.[15][16] It contained production from artists exclusively from Toronto too, including the likes of Jmak, Jonah Zed, Pro Logic and more.

Its second compilation, NorthernSound, was released on December 13, 2019 and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more.[17] The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.[18] Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.[19]

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single VV's featuring Killy and Houdini.[20][21]

Releases
YearTitleChartPosition
20186ixUpsideDownCanadian Albums Chart (Billboard)87[15]
2019NorthernSound--

References
  1. "Federal Corporation Information - 1062527-2 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada". www.ic.gc.ca.
  2. "Who's behind 6ixbuzztv? How the brand is going from Instagram to international empire". The DMZ. July 16, 2019.
  3. Weekes, Jabbari (July 12, 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre".
  4. "6ixBuzz Features Some of Toronto's Best on New Project NorthernSound". Grimelight.blog. December 20, 2019.
  5. Abraha, Lidia (August 15, 2018). "Why won't Toronto venues book hip-hop?". NOW Magazine.
  6. Weekes, Jabbari (11 July 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre". Vice. Retrieved 9 June 2020.
  7. Paige-Wilkinson, Raven (2019). "Diaspora's Dialect: Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area" (PDF). Retrieved December 31, 2019.
  8. Pinkerton, Charlie (May 22, 2019). "Why is Doug Ford commenting on 6ixBuzz?". iPolitics.ca. Retrieved December 17, 2019.
  9. "Rye film student is making waves in Toronto's film industry". The Eyeopener.
  10. "6ixbuzz coronavirus coverage is doing harm, but so is the lack of diversity in traditional media". thestar.com. February 5, 2020.
  11. "Family says stock photo spreads stereotypes - Video - CityNews Toronto". toronto.citynews.ca.
  12. "Opinion: The revolution of Toronto slang". March 8, 2020.
  13. "6ixbuzz". Billboard.
  14. "6IXBUZZ - 6IXUPSIDEDOWN Canadian iTunes Chart". iTunes Charts. December 31, 2019.
  15. "6ixbuzz". Billboard.
  16. "Billboard Canadian Albums Chart". Billboard.
  17. Abul-Basit, Dagana (December 25, 2019). "Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart". Retrieved December 25, 2019.
  18. "6ixBuzz features some of Toronto's best on NorthernSound". HipHopCanada. December 13, 2019.
  19. "HOT ON THE BLOCK: Toronto Production Giant Jmak Speaks on Latest Projects". January 20, 2020.
  20. "KILLY & Houdini Connect for Splashy New Single "VV's"". Complex.
  21. "Hip Hop: KILLY x Houdini – "VV's" video premiere, two of Canada's brightest young talents". April 10, 2020.

Sources
  • Wilkinson, Raven-Paige (2019). Diaspora's Dialect (PDF). Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area, PhD diss., Carleton University. Retrieved 31 December 2019.CS1 maint: ref=harv (link)
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