3GG

3GG is an Australian commercial radio station based in Warragul, Victoria owned by Capital Radio Network. Formerly owned and operated by Resonate Broadcasting and prior, RG Capital and Macquarie Regional RadioWorks, it was acquired by the Capital Radio Network in February 2015.

3GG
CityWarragul, Victoria
Broadcast areaGippsland and the Latrobe Valley
Branding3GG
SloganForever Classic
Frequency531 kHz AM
FormatClassic hits
Language(s)English
ERP5 kW
Call sign meaning3 - Victoria
Greater Gippsland
Former call signs3UL (1937–1989)
OwnerCapital Radio Network
(Radio Gippsland Pty. Ltd.)
Websitewww.3gg.com.au

History

3GG first went to air in 1937 as 3UL, named after the town from which it then broadcast; Warragul.[1] 3UL's founder was Vic Dinenny.[2] Dinenny had earlier operated 3YB as a mobile station, broadcasting from various towns around Victoria. As more and more rural stations opened in Victoria, the concept of a mobile station became less practical. Therefore, Dinenny applied for and received licences for two non-mobile (or conventional) stations, one in Warrnambool, which kept the 3YB call sign, and the other being 3UL in Warragul.

Within a few years of opening, 3UL became part of the Argus Broadcasting Services network, along with 3YB Warnambool and 3SR Shepparton.[3] This Victorian rural radio network was operated by The Argus (Melbourne), then a daily newspaper. When the Argus closed in January 1957, their radio network evolved into the Associated Broadcasting Company which owned 3UL until it was sold to Regional Communications Pty Ltd in 1982.[4] In 1990 the station was purchased by two private shareholders.[5] Ace Radio Broadcasters [6] purchased 3UL in 1995.

In November 1989, 3UL moved premises from Warragul to Traralgon, in the Latrobe Valley, and changed its callsign to 3GG. Under Program Director, Steve Woods, 3GG became the number one station in the listening area.

After ten years, 3GG returned to Warragul. In 2002, owners RG Capital launched sister station Sea FM. In 2004, both 3GG and Sea FM were purchased by the then-new Macquarie Regional RadioWorks – the only change being to Sea FM, which was rebranded as Star FM.

Because of changes in media law, and following the purchase of Southern Cross Ten by Macquarie Southern Cross Media, either Sea FM or 3GG would have to be sold - the latter was sold to Resonate Broadcasting, a new entity operated by radio gurus Guy Dobson & Rex Morris, both a part of Austereo. Due to Resonate's Austereo connections - and following the merger of Southern Cross Media Group and Austereo - the station was closely aligned to the LocalWorks network.

In February 2015, 3GG was acquired by the Capital Radio Network.[7][8] As a result, the station shifted music formats from adult contemporary to classic hits, in line with other network stations.

Transmitter and studios

While the transmitter location has always remained on Brandy Creek Road just north of Warragul, the studio location has over the years changed from Warragul to Traralgon and back to Warragul at its current location of 7/61 Smith St Warragul. Its reception can be heard in Melbourne and Geelong.

  • 3GG Transmitter site on Brandy Creek Road
  • 3GG antenna masts

Notable presenters

Current

Local programming is produced and broadcast from 3GG's studios in Smith Street Warragul 24/7 with announcers presenting from 5:30am-7pm on weekdays and 6am-6pm on weekends.

The station's presenters include Andrew Deak, Trent McCurdy, Matty Wray & Orion Kelly.[9]

Former

References
  1. "OPENING OF STATION 3UL WARRAGUL". The Argus. 19 May 1937. Retrieved 22 May 2010.
  2. Watt, Jarrod (11 May 2013). "Ballarat heritage: broadcasting pioneers of radio and television". www.abc.net.au.
  3. "The "Argus" Broadcasting Services". tdgq.com.au.
  4. https://www.radioheritage.net/Story305.asp
  5. "History: Jimmy rocking the Bay". The Standard. 22 October 2015.
  6. "Ace Radio Broadcasters". www.aceradio.com.au.
  7. "3GG finally sold. Kevin Blyton new owner". Radioinfo.com.au. 9 January 2015. Retrieved 10 January 2015.
  8. "3GG Sold to Kevin Blyton". Radio Today. 9 January 2015. Retrieved 10 January 2015.
  9. "Radio 531 3GG". www.3gg.com.au. Retrieved 16 January 2018.
  10. "A Salute To Peter Landy". Archived from the original on 23 October 2009.
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