13CABS

13cabs is a taxi network service provider (NSP) operating in Adelaide,[1] Brisbane,[2] Hobart,[3] Melbourne,[4] Newcastle[5] and Sydney.[6] 13cabs is a form of the telephone alpha-numeric 13 2227. 13cabs has offices in Alexandria,[6] Carrum Downs,[7] Glandore,[6] Mayfield West,[5] Moonah,[3] North Melbourne,[7] Oakleigh,[7] Preston[7] and Prestons[8] and is owned by A2B Australia.[9][10] A2B Australia also operates about 7,400 taxis through a number of companies or entities, including ABC Taxis, Apple Taxis, Arrow Taxis, Black Cabs Combined Pty Ltd, Embassy Taxis, Lime Taxis, Maxi Taxis, Newcastle Taxis, South Western Cabs, 13cabs Warrnambool, Yarra Valley Taxis, and Yellow Cabs Brisbane.

13cabs
IndustryTaxi
Headquarters
Melbourne
,
Australia
Area served
Websitewww.13cabs.com.au
13cabs Head Office in Oakleigh, Victoria

TaxiTracker

On 28 July 2010 13CABS released the TaxiTracker feature for their smartphone app,[11] which allows the public to track taxis they get into by storing on a secure server at 13CABS a photo of the taxi registration number together with a time stamp and the GPS coordinates of where the image was taken, known as geotagging. The feature is available on iPhone, Android and Windows 7 apps.

"Scare campaign" controversy

In June 2012 13cabs came under public scrutiny for releasing what was dubbed as a scare campaign targeting young women.[12] The campaign was a response to the Taxi Industry Inquiry recommendation that unmarked mini-cabs, similar to those in London, be released in Melbourne.

The campaign was stopped due to public feedback, including a petition against it.[13]

Tiger Team

After findings during the Taxi Industry Inquiry highlighted major concerns regarding taxi driver safety, 13CABS began an initiative with private security companies to protect taxi drivers called Tiger Team, launched on 17 October 2012. Tiger Team was designed as a response to the rising number of attacks on Melbourne taxi drivers.[14] Each team is composed of a taxi industry expert, there to mediate any disputes, and an accredited security guard who circles the Melbourne central business district attending to any instances where taxi drivers require assistance with aggressive passengers.[15]

Tiger Team was criticised prior to its launch, most notably being referred to by Professor Allan Fels as vigilante teams.[16] However, this comparison was stated as being premature by Victorian Premier Ted Ballieu who noted that the teams would be monitored closely by both police and the government.[16] On 2 May 2013, Tiger Team was awarded the ASIAL Award for Excellence in the Special Security Project field.[17]

13cabs Warrnambool

On 19 May 2013, seven Warrnambool taxis broke away from Warrnambool Radio Taxis and joined 13cabs to become 13CABS Warrnambool. Controversy related to the separation arose as it was the first major split among Warrnambool taxi operators since Warrnambool Radio Taxis was established in 1985.[18]

The move brought new technology to the 13cabs Warrnambool drivers and customers, including satellite navigation, smartphone booking apps, online bookings and a 24/7 call centre.[19]

CABSTOP

CABSTOP was launched by 13cabs on 10 September 2013 to enable bookings to be made on Twitter, claimed to be the world’s first taxi company to do so.[20]

CABSTOP users register at CABSTOP.com.au and are provided with a CABSTOP code. The user then books a cab by texting the code to 0431 132 227 or direct messaging the code to @13CABS on Twitter.[21]

By the time CABSTOP launched more than 40 signs had been distributed at public venues with CABSTOP codes.[20]

2013-2014 Monash Business awards

On 25 July 2014,[22] 13cabs was awarded the Monash Business Awards Business of the Year 2013-2014.

References
  1. Yellow Cabs, Adelaide. "Yellow Cabs Adelaide". www.yellowadelaide.com.au. Retrieved 15 June 2018.
  2. Yellow Cabs, Brisbane (18 June 2018). "Yellow Cabs Brisbane". www.yellowcab.com.au. Retrieved 15 June 2018.
  3. "Hobart Taxis". www.13cabshobart.com.au. Archived from the original on 4 May 2018. Retrieved 11 June 2017.
  4. "Victorian Taxi Directorate - Network Service Providers". Archived from the original on 10 November 2012. Retrieved 25 October 2012.
  5. "13CABS Newcastle". www.newcastletaxis.com.au. Retrieved 11 June 2017.
  6. "Taxi Cab Service @ 13CABS". sydney.13cabs.com.au. Retrieved 11 June 2017.
  7. "Contact 13CABS @ 13CABS". www.13cabs.com.au. Retrieved 11 June 2017.
  8. "13CABS Website". Retrieved 24 October 2012.
  9. Cabcharge - History
  10. The Age, 5 January 2013, Adam Carey: Secret world of our taxi titans
  11. "13CABS' TaxiTracker: A Quantum Leap for Passenger Safety". Retrieved 24 October 2012.
  12. "Why 13CABS Is Right And Wrong". Retrieved 25 October 2012.
  13. "Taxi scare campaign dumped". The Age. Melbourne. Retrieved 25 October 2012.
  14. "Strike force to combat violent attacks on cabbies in Melbourne". Herald Sun. 17 October 2012. Retrieved 24 October 2012.
  15. "Private security guards to combat cabbie attacks". Retrieved 25 October 2012.
  16. "Teams of private security guards hired to protect cabbies". Archived from the original on 19 October 2012. Retrieved 25 October 2012.
  17. "ASIAL - Awards for Excellence". Retrieved 26 November 2013.
  18. "Rebellion on the rank over taxi split". Retrieved 26 November 2013.
  19. "Hi-tech taxi system aims for happy passengers". Retrieved 26 November 2013.
  20. "Passengers able to tweet or text for a taxi under new scheme". Retrieved 26 November 2013.
  21. "Home Page @ CABSTOP". Retrieved 26 November 2013.
  22. "13 CABS PTY LTD WINS BUSINESS OF THE YEAR". Archived from the original on 6 October 2014. Retrieved 3 October 2014.

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