Zumba

Zumba Fitness, LLC
Industry Fitness
Founded October 1999 (1999-10)
Founder Alberto "Beto" Perez
Number of locations
 180 countries
Website www.zumba.com

Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto "Beto" Perez during the 1990s.[1] Zumba is a trademark owned by Zumba Fitness, LLC. The Brazilian pop singer Claudia Leitte has become the international ambassador to Zumba Fitness.[2]

Zumba dancing at Kochi, India

Zumba involves dance and aerobic movements performed to energetic music. The choreography incorporates hip-hop, soca, samba, salsa, merengue and mambo. Squats and lunges are also included.[3] Zumba Fitness, the owner of the Zumba program, does not charge licensing fees to gyms or fitness centers.[4] Approximately 15 million people take weekly Zumba classes in over 200,000 locations across 180 countries.[5]

Origin

Zumba was founded in the mid-1990s by Perez in Cali, Colombia. In 2001, Perez partnered with Alberto Perlman and Alberto Aghion, and the trio released a series of fitness videos sold via infomercial.[6] Insight Venture Partners and the Raine Group made an investment in 2012.[7][8] The company expanded into class instruction and by 2015, according to Perlman, there were 14 million Zumba students in 186 countries.[9]

The name "Zumba" has no particular meaning; it was made up as a brand name.[10] The original name was Rumbacize, a combination of tumba ("to party" in Spanish, and a musical style and dance name), and Jazzercize.[11][12]

Classes

An instructor coaches a Zumba class in a fitness center

Zumba classes are typically about an hour long and are taught by instructors licensed by Zumba Fitness, LLC.[13] In one Zumba class, a person can burn up to 600 calories, depending on the energy put forth.[14][15][16] The music comes from the following dance styles: cumbia, salsa, merengue, mambo, flamenco, chachacha, reggaeton, soca, samba, hip hop music, axé music and tango.

There are nine types of classes, for different levels of age and exertion.[5]

  • Zumba Gold is a program designed for beginners and older people.
  • Zumba Step is a lower-body workout that incorporates Zumba routines and step aerobics with Latin dance rhythms.
  • Zumba Toning is for people who do their workouts with toning sticks. It targets the abs, thighs, arms, and other muscles throughout the body. This type of Zumba class provides participants with a cardio workout and strength training.
  • Aqua Zumba classes are held in a swimming pool. The instructor leads the class poolside while participants follow in shallow water. Moves have been specially adapted to combine the same dance movements used in a Zumba Fitness class with those used in aqua fitness classes.
  • Zumba in the Circuit combines dance with circuit training.[17] These classes usually last 30 minutes and feature strength exercises on various stations in timed intervals.
  • Zumba Kids[13] and Zumba Kids Jr. classes are designed for children between the ages of 7 and 11.[18]
  • Zumba Gold-Toning is a toning class for older participants with goals of improving muscle strength, posture, mobility, and coordination.
  • Zumba Sentao is a chair workout that focuses on using body weight to strengthen and tone the body.[19]
  • Strong by Zumba was launched in 2016. This specialty combines high intensity interval training with Synced Music Motivation.[20]

Zumba instructors have the option to become ZIN™ Members (Zumba Instructor Network members) to receive bimonthly training DVDs to assist with the creation of music and choreography for their personal Zumba classes.

Because Zumba offers different options, proponents of the Zumba program claim that it is safe for all ages, meaning that anyone from age 0 to 100 can participate in this form of aerobic exercise.[21] At least some of the classes are specifically aimed at elderly people, to help them build strength, improve motion and posture, and socialize.[22]

In August 2017, Zumba was banned in Iran for being un-Islamic.[23]

Events

ZINCON

The annual ZINcon takes place in the US, where Zumba instructors from all over the world are reunited and attend master classes, speciality training and a Zumba concert.[24]

Zumba Cruise

In January 2016, the first Zumba Cruise took place.[25]

Zumba Academy

In addition to the Annual Zumba Convention, Zumba also holds a number of shorter one-day Academies where instructors can meet and attend master classes and rhythm sessions. These events are held in cities globally.

Products

In 2005, the Zumba Academy was launched to license instructors for teaching Zumba classes.[26]

DVDs and CDs

Zumba sold DVDs via infomercials in 2002.[27] More than 10 million DVDs have been sold.[28]

In July 2012, Zumba released the compilation album Zumba Fitness Dance Party.

Clothing

In 2007 the company launched a clothing line called Zumba Wear.[29][30] As of 2012, official apparel sales amounted to $10 million per year.[28]

Video games

In 2010 Zumba released its first fitness video game on November 30, 2010.[5] As of August 2011, it had sold 3 million copies.[31]

The Zumba Fitness 2 video game was released in November 2011. A similar game was released on the Xbox 360 as Zumba Fitness Rush in February 2012.[32]

Zumba Fitness Core was released in October 2012 for the Wii and Xbox 360. The game includes new features such as nutrition tips and ability to set personal goals.[33]

Zumba Fitness: World Party was released on November 5, 2013. It features a new World Tour mode that unlocks songs from seven global destinations as a player progresses, as well as authentic customs, local rhythms and native dance styles.[34]

The game was followed by Zumba Kids on November 19, 2013.[35]

All of the Zoë Mode-developed Zumba titles run on Epic Games' Unreal Engine 3.

Games

References

  1. ↑ Zumba brings the dance party into the health club, USA Today, 10 October 2011
  2. ↑ "Claudia Leitte se une ao time de estrelas internacionais da Zumba Fitness - Notícias - Claudia Leitte".
  3. ↑ Fitness Guinea Pig: Zumba, Brides Magazine
  4. ↑ Zumba Shakes the Monotony Out of Ordinary Aerobics Classes, The Washington Post, 31 July 2008
  5. 1 2 3 "About Zumba Fitness". Retrieved 10 March 2012.
  6. ↑ "History of ZUMBA". 25 April 2016. Archived from the original on 25 April 2016. Retrieved 8 January 2017.
  7. ↑ "Zumba Fitness Announces Strategic Partnership with Top Media and Technology Firms" (PDF). Press release. March 7, 2012. Retrieved January 30, 2017.
  8. ↑ "Twitter Backer Insight Venture Partners Sees Great Potential in Former Street Performer Behind Zumba Exercise Craze". Reuters. June 25, 2012. Retrieved January 30, 2017.
  9. ↑ Crumpton, Mark. "zumba fitness CEO Perlman on Buisiness Model,Growth". Bloomberg. Retrieved 25 October 2016.
  10. ↑ "Zumba Fitness Trademark Usage & Zumba Logo Guide". Zumba.com.
  11. ↑ "Zumba on the move in the fitness world". Lubbock Avalanche-Journal. 2012-02-19. Retrieved 2018-02-05.
  12. ↑ "Zumba: Beto Perez & Alberto Perlman". How I Built This with Guy Raz. NPR. December 4, 2017. Retrieved July 26, 2018.
  13. 1 2 "..." Archived from the original on 2011-12-31.
  14. ↑ "Who Invented Zumba". Retrieved 8 January 2017.
  15. ↑ "Why You Should Give In to the Zumba Craze". 3 August 2011. .
  16. ↑ Jane Alexander (2009-03-30). "Get fit dancing: Dance to a different beat with Zumba". Daily Telegraph. Retrieved 2012-03-10.
  17. ↑ "Zumba Fitness". Retrieved 25 April 2012.
  18. ↑ "Zumba Kids Classes - Kid-friendly dance fitness routines - Zumba Fitness". www.zumba.com.
  19. ↑ "Zumba Fitness - About". Retrieved 18 February 2013.
  20. ↑ Zumba. "STRONG by Zumba™ - Let It Sync In". Zumba. Retrieved 2017-02-10.
  21. ↑ Barbara Russi Sarnataro. "Zumba: Fun Is Secret Ingredient of Latin Dance Workout". WebMD. Retrieved 7 May 2012.
  22. ↑ Lindsey Getz. "Zumba Gold Program Attracts Elders". AgingWell. Retrieved 7 May 2012.
  23. ↑ Erdbrink, Thomas (17 June 2017). "Iran Bans Zumba, and Its Fans Fume". The New York Times. Retrieved 4 September 2018.
  24. ↑ Zumba.com. “Zumba Instructor Convention.” Zumba Instructor Convention, Zumba Fitness, convention.zumba.com/about. Accessed Nov 3.
  25. ↑ News, A. B. C. (8 June 2015). "'World's First' Zumba Cruise to Set Sail". ABC News.
  26. ↑ Elaine Blaisdell (24 January 2011). "'Exercise in disguise,' Zumba really catching on". Cumberland Times-News. Retrieved 29 March 2012.
  27. ↑ "The secret to fitness craze Zumba's success?". The Independent. 7 September 2011. Retrieved 29 March 2012.
  28. 1 2 Philby, Charlotte (8 September 2012). "Zumba: You get fit, they get rich". Independent.co.uk. Archived from the original on 18 May 2015.
  29. ↑ http://www.GreedyGirlsGuide.com, "5 Websites to Get Zumba Gear", Zumba Information, 2013-25-11
  30. ↑ Cindy Vanegas (11 April 2011). "Zumba Movement Catches On, Now Comes the Hard Part". Fox Business. Retrieved 29 March 2012.
  31. ↑ Soham Chatterjee (13 September 2011). "UPDATE 2-Zumba Fitness, new game launches boost Majesco outlook". Reuters. Retrieved 5 April 2012.
  32. ↑ "Zumba Fitness Rush by Majesco". GameStop. Retrieved 18 February 2013.
  33. ↑ "Zumba Fitness Core by Majesco". GameStop. Retrieved 18 February 2013.
  34. ↑ "Zumba Fitness World Party by Majesco". Majesco Entertainment Company. Retrieved 2 January 2014.
  35. ↑ "Zumba Kids by Majesco". Majesco Entertainment Company. Retrieved 2 January 2014.

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