Zarex (drink)

ZaRex is an American sweet drink concentrate. It is also spelled Za-Rex.

ZaRex is a type of sweet fruit syrup that can either be mixed with water or soda water, poured over shaved ice, used in cupcakes, or poured into alcoholic beverages. ZaRex was produced from the early 1900s and was especially popular in New England. Its popularity began waning in the 1980s, and production stopped in 2008. In 2010, two South Shore, Massachusetts entrepreneurs purchased the rights to the ZaRex name and recipe and production resumed.[1] Zarex has received orders from as far away as Alaska. ZaRex customers are able to customize the new ZaRex bottles for special occasions. The most popular customizations include holiday-themed labels for Valentine's Day.[2]

Manufacturers

ZaRex was manufactured by the One Pie Canning Company until the summer of 2008.[3] Rights to the brand were purchased by ZaRex USA, LLC, which has resumed manufacture of several flavors, in a growing number of Massachusetts stores and via their website zarexusa.com.

References

  1. ↑ Heldt-Powell, Jennifer. "Sweet Comeback for ZaRex drink". Boston Herald. Retrieved 7 January 2013.
  2. ↑ Chesto, Jon. "New Owners of Zarex get creative in promoting the drink syrup in New England". Mass. Market. Retrieved 7 January 2013.
  3. ↑ "Substitution sought for sweet syrupy drink mix". Sun Journal. 6 July 2009. Retrieved 24 November 2009.


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