Yogi Tea

Yogi Tea
Private
Industry Beverage
Founded 1984
Headquarters Springfield, Oregon United States
Products Tea
Number of employees
 220
Website Yogi Tea

Yogi Tea and Yogi are retail versions of Masala chai, a spiced tea beverage traditionally made of black tea and aromatic Indian spices and herbs originating in the Indian Subcontinent.

These global brands operate primarily in North America and Europe. In the US, the company manufactures in Springfield, Oregon and has additional offices in Portland, Oregon. It operates under the company name East West Tea Company LLC. In Europe, the company manufactures in Imola, Italy and has a branch in Hamburg, Germany. In Germany, the company name is YOGI TEA GmbH.

History

Yogi Bhajan, a Kundalini Yoga teacher from India, shared with his students an aromatic spiced tea they affectionately named "Yogi Tea." Influenced by Ayurveda, Traditional Chinese medicine and Herbalism, "Masala tea" is a blend of five traditional Ayurvedic spices: cardamom seed, cinnamon bark, clove bud, ginger root and black pepper. Ayurvedic medicine holds that this combination of spices has unique, healthful properties,[1][2] and are included in many current tea formulas.

In the 1970s, students of Yogi Bhajan opened Golden Temple Vegetarian Restaurants in the United States, Canada and Europe. Through these restaurants, the first batches of Yogi Tea were sold to the public, and by 1984, the Yogi Tea Company was born. Over the next couple of years, the business grew to nationwide distribution, with three flavors of finely ground spices packaged in teabags. Then in 1988, Yogi Tea's team of herbalists expanded the line to include a number of formulas developed to address specific health needs. Yogi Tea currently has over 40 blends in Europe and 60 tea blends in the US, many of which are created using the five original Yogi spices.

In 2010, Yogi Tea was sued by Yogi Bhajan's widow Bibiji Inderjit Kaur Puri,[3] and the State of Oregon.[4] The suits alleged that trusted advisers of the Yogi had forged documents relating to their take-over of the company.[3][5] The lawsuit was settled on November 6, 2012.[6]

References

  1. ↑ "7 Magic Ayurvedic Spices". Spinach and Yoga. Retrieved 2017-05-12.
  2. ↑ "Clove : Ayurvedic Spices | Maharishi Ayurveda". www.mapi.com. Retrieved 2017-05-12.
  3. 1 2 McDonald, Sherri Buri (14 December 2010). "Yogi's widow sues managers". The Register Guard. Springfield, Oregon.
  4. ↑ McDonald, Sherri Buri (November 10, 2010). "State targets Golden Temple". The Register-Guard.
  5. ↑ "Records in lawsuit claim Golden Temple executives drew excessive compensation". Statesman Journal. The Associated Press. May 12, 2011.
  6. ↑ "Dispute over natural foods firm settled". The Columbian. The Register-Guard. November 6, 2012.
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