Yandex Zen

Yandex Zen
Developer(s) Yandex
Initial release June 2015 (June 2015)[1][2]
Available in over 50[3] languages
Type Recommendation system
License Freeware
Website zen.yandex.com

Yandex Zen (Russian: Я́ндекс.Дзен) is a personal recommendations service created by Yandex that uses machine learning technology.[4][5][6][7]

Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10]

Zen has a weekly active user audience of more than 20 million.[11]

Technology

Zen is an example of the implementation of a specialized artificial intelligence technology.[12][13]

To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.[14]

The system analyzes the user’s favorite sites and other behaviors with the aim of creating a unique model of the user’s preferences.[15] With an increasing amount of data about the user, the system can offer the user more relevant and topical content,[15] including content from sources unfamiliar to the user.[16] Zen adapts to the changing interests of the user.[17] For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.[18][19]

Prediction of user interest by using collaborative filtering[10]

The service is available as part of the desktop and mobile versions of Yandex Browser[11] and in Yandex Launcher.[20][21]

Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).[22][23][24]

The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-depth analysis of the results of physics experiments taking place at the LHС.[25][26]

Media platform

In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.[27] The platform also allows popular authors to earn money by using micropayment channels and ads.[27][28][29] According to Zen Media Director Daniel Trabun, the company plans to pay up to $ 1 million to the best authors of publications in 2017.[27][30]

Prior to the launch of the platform, Zen feeds consisted only of publications selected from publicly available sources.[31]

History

In 1997, Yandex began research into natural language processing, machine learning and recommendation systems.[20] In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.[10] The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014.[1] This technology was then implemented in Yandex.Market and Yandex.Radio.[1]

In June 2015, a beta version of Zen became available.[1][2][32] At first, the Zen content feed showed only content from the media, and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account.[1] Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.[10][33]

In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube, etc.[11][10][34]

According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.[3][11][35]

Management

The head of the Zen service is Viktor Lamburt.[11][35]

Finances

Zen is one of Yandex’s experimental business activities.[22][36] According to data from 2015, this segment earned the company almost half a billion rubles in revenue.[37] In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex.[36][38] Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).[11]

Competitors

After the release of Zen, several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups.[39][40] In August 2016, Google launched a test version of a similar service that recommends news articles.[39][41][42] Apple and Facebook have also launched news services with similar functionality.[43]

References

  1. 1 2 3 4 5 Panphilov, Konstantin (9 June 2015). "«Яндекс» запустил тестовую версию рекомендательного сервиса для читателей СМИ".
  2. 1 2 "В Google Chrome появятся рекомендации". webmasters.ru.
  3. 1 2 vc.ru, Редакция (26 April 2017). "Индийская компания Micromax добавит рекомендации «Яндекс.Дзен» в свои смартфоны".
  4. ↑ "Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com". actualapple.com.
  5. ↑ "Share Market Updates - Stock Trading News, Stock Newsletter, Stock Photos". sharemarketupdates.com.
  6. ↑ Symington, Steve. "Yandex Gains Share on Android in Another Decent Quarter".
  7. ↑ Barton, James. "Emerging markets telecom news and analysis - Developing Telecoms". Developing Telecoms.
  8. ↑ ""Яндекс" запустил новостной агрегатор "Дзен"". www.dp.ru.
  9. ↑ "Яндекс.Дзен".
  10. 1 2 3 4 5 "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере - PCNEWS.RU". pcnews.ru.
  11. 1 2 3 4 5 6 "«Яндекс» запустил сервис персональных рекомендаций статей «Дзен» — Meduza".
  12. ↑ "Искусственный интеллект в «Яндекс.Браузере» поможет осуществлять поиск - ГосИндекс". gosindex.ru.
  13. ↑ "«Яндекс» выпустил браузер с рекомендательным сервисом «Дзен»". ftimes.ru.
  14. ↑ "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере".
  15. 1 2 "Как включить Яндекс Дзен на компьютере в браузере". sdelaicomp.ru.
  16. ↑ AppCompass (16 August 2016). "Яндекс тестирует ленту Дзен в бета-версии своего браузера для iPad".
  17. ↑ "Искусственный интеллект в России. Достижения и основные направления развития - iot.ru Новости Интернета вещей". iot.ru.
  18. ↑ Rbc.ua. ""Яндекс" выпустил браузер с персональной лентой рекомендаций".
  19. ↑ ""Яндекс" внедрил в свой браузер искусственный интеллект. Новости - Россия. Metro". www.metronews.ru.
  20. 1 2 Lunden, Ingrid. "Yandex woos smartphone makers with AI, browser and launcher partnership programs".
  21. ↑ "В Google Chrome для Android появятся рекомендации". gagadget.com.
  22. 1 2 Editorial, Reuters. "${Instrument_CompanyName} ${Instrument_Ric} Company Profile - Reuters.com". U.S.
  23. ↑ "The Press Telegraph". presstelegraph.com.
  24. ↑ "The Press Telegraph". presstelegraph.com.
  25. ↑ "CERN boosts its search for antimatter with Yandex's MatrixNet search engine tech - ExtremeTech". 1 February 2013.
  26. ↑ "Yandex bakes AI into smartphones to start OTT fightback".
  27. 1 2 3 "«Яндекс» запустил платформу для создания контента независимыми авторами". 30 May 2017.
  28. ↑ "«Яндекс» раздаст $1 млн лучшим авторам контента на новой платформе «Яндекс.Дзена» - Rusbase".
  29. ↑ "«Яндекс» запустил блог-платформу для издателей и брендов".
  30. ↑ "«Яндекс» запустил рекомендательную платформу «Дзен»".
  31. ↑ "«Яндекс.Дзен» превратили в платформу для создания контента с возможностью монетизации".
  32. ↑ Inc., TV Rain,. "«Яндекс» запустил агрегатор публикаций «Дзен»".
  33. ↑ "«Яндекс» официально запустил «Дзен»". 8 June 2016.
  34. ↑ http://istreetwire.com/2016/07/15/stocks-in-the-spotlight-endeavour-silver-corp-exk-baker-hughes-incorporated-bhi-yandex-n-v-yndx/
  35. 1 2 "Вести.net: "Яндекс" рекомендует / Статьи / Вести.Hi-tech".
  36. 1 2 "«Яндекс» нарастил чистую прибыль почти на 400%".
  37. ↑ ""Яндекс.Такси" за год утроил выручку до 984 миллионов рублей". 22 March 2016.
  38. ↑ Meer, Christiaan van der (30 July 2016). "Yandex: Sum Of The Parts Reveals Upside".
  39. 1 2 Frolov, Andrey (18 August 2016). "Google представила аналог рекомендующего статьи «Яндекс.Дзена» в мобильном браузере Chrome". vc.ru.
  40. ↑ "Business geek. Видеозвонки в WhatsApp, закрытие «Мегамозга» и кинобизнес Nintendo".
  41. ↑ "Google Now-powered New Tab Page is coming to Chrome". 17 August 2016.
  42. ↑ "Google тестирует рекомендации на вкладках в Chrome для Android".
  43. ↑ Inc., TV Rain,. "Apple запустит новостной сервис Apple News".
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